tag:blogger.com,1999:blog-8653136900588594124.post7512985155383826074..comments2023-11-02T01:37:14.147-07:00Comments on 1 Tim Street: Oprah is the Number One Podcaster! and 3 STEPS TO CREATING INDEPENDENT BRANDS1 Tim Streethttp://www.blogger.com/profile/17274966907643822520noreply@blogger.comBlogger2125tag:blogger.com,1999:blog-8653136900588594124.post-28759801862052478282008-04-09T13:34:00.000-07:002008-04-09T13:34:00.000-07:00Those are some great points and tie in to what I'm...Those are some great points and tie in to what I'm saying about building your brand. <BR/><BR/>Most viewers don't care if something is Indie or not. Audiences just care if it's the content that they want.1 Tim Streethttps://www.blogger.com/profile/17274966907643822520noreply@blogger.comtag:blogger.com,1999:blog-8653136900588594124.post-9471594231869216042008-04-09T13:26:00.000-07:002008-04-09T13:26:00.000-07:00I think the notion of "old media vs. new media" is...I think the notion of "old media vs. new media" is kinda silly. Of course Oprah is the number one podcaster. If instead she had created a "podcast club" similar to her book club, then whatever 'casts she endorsed would be number one, instead. It doesn't mean her content is any better than yours or mine. It just means she's got a lot of pull with her audience, and they want what she has to offer, regardless of the medium. I subscribe to around 50 podcasts, and all but two of them (which are distributed through NPR) are indies. In my case, I just like this kind of content better. But I wouldn't subscribe to something simply because it's independent. I'll subscribe to something if I like it. I suspect that all of the people who flocked to the Oprah 'cast feel the same way. For better or worse.Shawnhttps://www.blogger.com/profile/12065070362651392401noreply@blogger.com