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Thursday, July 31, 2008

Viral Videos Are in the Toilet



Thanks to David Meerman Scott and John Wall and Christopher Penn from Marketing Over Coffee for this Viral Video gem.

It's a video that shows the true power of addictive videos with an ad for a Swedish Self-Cleaning Toilet with 2 million views.

Jimmy Hutcheson Ego TV


Jimmy Hutcheson Ego TV from 1timstreet on Vimeo.

From NATPE's LATV Fest in Hollywood, Jimmy Hutcheson of Ego TV talks about the different ways he is making money with online video and celebrities like Tom Arnold.

Tuesday, July 29, 2008

Do You Kow Anyone Upset About Oliver Stone's New Movie W?



The Red State Update guys get a little upset as they take a look at Oliver Stone's new movie "W." and Best Animal in a Motion Picture, and Survivor and auditioning...

Red State Update is a great example of online video incubation. Just two guys on camera pumping out a lot of videos. Some of the bits work, some don't but overall there are characters, stories and back stories that are developing.

I think Red State Update has a lot of potential and with a little more punchy writing and a little editing to bring it's run time down it could be a new Reno 911. It just needs some Executive Producing and I think it could be a breakout hit.

They are getting Press.

Hey Jackie and Dunlap are you guys making any money with your songs and answering machine messages?

Monday, July 28, 2008

Disney Channel and YouTube?



Disney Channel stars Demi Lovato and Selena Gomez are climbing the video view's chart today with a video they posted back on March 12th. The video now has almost 4 Million views and not only does it have the Disney stars of Wizards of Waverly Place and The Disney Channel Original Movie Camp Rock it also has Selena Gomez giving a "shout out to her Boyz" the Power Rangers who's T-Shirt she shows off in this video.

Keep in mind Selena and her "Boyz" the Power Rangers both work for Disney.

I wonder how many of these backwards printed Power Ranger T-Shirts have been sold off of the 4 Million views of this viral video and if YouTube is getting a cut?

Friday, July 25, 2008

Why Do Brick Walls Get In Your Way?



NewTeeVee's Liz Shannon Miller posted Carnegie Mellon professor Randy Pausch's Last Lecture Lecturer after he died today. He was 47.

If you are at all interested in finding happiness and overcoming life's "brick walls" that get in your way, I suggest you carve out an hour and watch this video as soon as you can.

It has the potential to help you achieve your goals.

The Cut down version of this Lecture has had over 3 Million views on YouTube.

Randy Pausch is gone but he has given us all something extremely valuable in his Last Lecture Lecturer.

What's the Biggest Online Video Success?



Yesterday Journalist Daisy Whitney asked her Twitter followers, "What do you think is the best example of a business, brand or marketer that used web video to great success to grow the business?"

I replied, "Will It Blend."

Will It Blend? is the best example of how a small company without an ad agency can have an impact on brand awareness and on their bottom line.

I've blogged about Will It Bled before but I think it merits repeating.

Will It Blend is a great model for content creators to examine.

Blendtech makes great blenders. They create online videos that showcases how strong their blenders are. People watch their Will It Blend videos and Blendtech sells more blenders. Keep in mind, it wouldn't work if Blendtech made crappy blenders or if their videos were not fun to watch.

For more on the Will It Blend story you should attend the The New Media Expo where you will get the whole story about Will It Blend.

"That's all nice for Blendtech Tim but I don't make high quality blenders. I just make videos."

Well, imagine if you had a DVD of your video content and you did an online video that promoted that DVD? Now I'm not saying to drop it in a blender.

Try this on for size, What if I made a DVD and a Pay Digital Download called French Maid TV's Official Guide to Lingerie Vol. 1 ? Then I created a French Maid TV episode called How To Buy Lingerie and had the episode be sponsored by French Maid TV's Official Guide to Lingerie Vol. 1?

Could I sell more copies of the DVD and Digital download then Will It Blend?

What if I also created a live show that could be done on a stage where the French Maids would come out and do a live performance of How To Buy Lingerie?

OK one more: What if I got the French Maids to do a live performance of How To Buy Lingerie on say Late Night TV during SWEEPS in November just before the Holidays?

Does that sound like something you think I could find a few investors to invest in?

Thursday, July 24, 2008

QuickTime or Flash ? Who's Better for You?

Right now there is a war going on in online video and it's not a pretty one. It's a war between video players. Flash, QuickTime, Windows Media Player and that other one what's it called? Oh that's right Real Player.

Sure there are other video players out there but these four are real "PLAYERS" in the online video business world.

From my point of view here are the simple benefits of the top four players.

Flash seems to have the biggest distribution (Installed on over 850 million Internet-connected desktops and mobile devices) being the player of choice for YouTube but more than that Flash is also the player of choice for online video Ad Networks because they can show their advertiser real time reports. The quality of flash is great if it's used at it's highest quality but to save bandwidth most sites don't use Flash at a high quality but it's use is getting better but not the best thing to watch on your wide screen HDTV.

QuickTime delivers high quality video and works on the iPods, Apple TV and yes with video sharing apps like mDialog you can even send video to the 3G iPhone.(Disclosure: mDialog is one of my sponsors) You can use QuickTime in your RSS feed and keep your subscribers iTunes full of your latest content. The big problem with QuickTime is that advertising networks don't use it because they don't have real time tracking of the views os RSS feeds.

Windows Media Player is well deployed on PCs and works really well on the Zune but I don't know of (and please correct me if I'm wrong) any ad networks using Windows Media Player to deliver advertising. If I was doing a sponsors episode of a product that was only targeted at PC owners I would definitely use Windows Media Player to distribute my videos.

As far as Real Player goes, I'm at a loss. From what I can tell Real Player is good for partnering with big corporations on "speacial" video projects that take advantage of Real Players network of subscribers. Like getting to watch all the BTS on CBS's Big Brother. Please feel free to help me out on this one. I know there is something great about Real Player but I forgot what it is.

Other videos players are in the mix like Silverlight which is Microsoft's competitor to Flash but I have yet to see traction with these other players.

As a content producer what video players do you like and why do you like them?

Wednesday, July 23, 2008

If the Pen is Mightier Than The Sword Then The Video Camera is...



Using video cameras, Palestinians shoot back

July 23: An Israeli human rights organization gave out 100 small video cameras to Palestinians to document abuses at the hands of Jewish settlers. NBC's Martin Fletcher reports. NBC (Nightly News)

Nice reporting Martin.

Who Would Your Top 10 Internet Celebrities Be?



I missed EconCeleb conference today because of a shoot French Maid TV was doing with MTV but it looks like it was a fun conference.

From FunnyOrDie to Tila Tequila, celebrities are stepping up their online game. In recognition of these efforts, EconCeleb presented the Econoclast10.

"This top 10 list reflects the best of what the celebrities are bringing to us not on camera, but online. Whether they’re blogging, entertaining, investing or, well, updating their MySpace profiles, celebrities are finding new ways to reach their fans in the digital space."

It's a nice list but I don't see Kevin Rose there. Who would your top 10 celebrities be?