According to Burst Media Young Males are "the heaviest viewers of online video" - I wonder how much they spent on that research and what else they could have done with the money.
On a serious note, if you are looking for some impressive statistics about online video to put into a presentation or media kit about online video you might want to have a looks at Burst Media's report for your research.
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yes, everyone loves to report the same thing over and over...BUT I did think it was interesting the findings on the percentage of consumers who tune out of streaming content once they see an ad: 57%!
http://www.tvweek.com/blogs/trial-and-error/
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