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Showing posts with label Ad Age. Show all posts
Showing posts with label Ad Age. Show all posts

Friday, October 3, 2008

I Smell an Online Video Hit



Exective Producers Jason Sklar and Randy Sklar just may have a hit on their hands with Back on Topps the big question is, Will Vuguru make any money? Or is this just a marketing project to relaunch Topps cards now that Michael Eisner bought it?

Who cares?

I think this series could be a big hit.

Daisy Whitney has a great post about the business end of it at Ad Age.

SPECIAL NOTE: Watch Episode 2 First!






Thursday, July 17, 2008

Who's Going to be the First Big Financial Internet Video Hit?

Yesterday's Ad Age Madison + Vine conference was an incredible line up of traditional media talent Al Michaels, Magic Johnson, Barry Sonnenfeld, Ben Silverman, Darren Star, Dana Walden and the top Internet Blogger Arianna Huffington. Other than Arianna and Ad Age I didn't run into any social media people. Maybe they were all working on their future Internet video success.

Yesterday was great from a content standpoint and I tweeted as much as a could on my model 1 iPhone until @adage tracked me down and gave me a WiFi passcode but by that time the conference was almost over. The content was great but the biggest take-away I got was that the light bulbs are starting to come on with traditional media and they are slowly figuring out ways to monetize the Internet. I expect they will continue to baby step into the Internet until someone makes a lot of money and then they will try to copy the success of that someone. But who will that someone be?

Seth MacFarlane?

Will it be Joss Whedon?

Or will it be someone like Doug Bressler?

Tuesday, July 15, 2008

When Will Madison Ave Meet Digital Vine?

Tomorrow at the Beverly Hills Hotel there will be a very special event put on by Ad Age called Madison and Vine. It's an event that has been taking place for several years where Madison Avenue Advertising people and Hollywood types come together but for some reason it hasn't yet cross pollinated yet into the world of social media. (There are only Two of us on Upcoming that are going and I can't find it listed on Facebook.)

That said, Tomorrow I will be a bee.