Don't Vote Goes Viral - Star Power or Sarah Silverman Taking off Her Bra?



Shot on the RED Camera, Leonardo DiCaprio, will.i.am, Tobey Maguire, and Forest Whitaker have created public service announcements to encourage American youth to register to vote and have created a star studded PSA that has gone viral.

The non-partisan PSAs, produced by DiCaprios Appian Way, were created to engage and inspire young people to register and vote and participate in the upcoming election.

Celebrities appearing in the PSAs include: Amy Adams, will.i.am, Jennifer Aniston, Kevin Bacon, Halle Berry, Kate Bosworth, Kevin Connolly, Courteney Cox, Ellen DeGeneres, Leonardo DiCaprio, Jamie Foxx, Jonah Hill, Dustin Hoffman, Anthony Kiedis, Ashton Kutcher, Adam Levine, Laura Linney, Eva Longoria, Tobey Maguire, Demi Moore, Natalie Portman, Giovanni Ribisi, Sarah Silverman, Ethan Suplee, Kyra Sedgwick, Michelle Trachtenberg, Usher, and Forest Whitaker.

Looks like star power still works or could it be that Sarah Silverman takes off her bra in the PSA?

Natalie Portman's "THIGHS"

There's one sure way to get views on YouTube, have your title read:
"Natalie Portman - WITH MY THIGHS"

You can also throw in something about Scarlett Johansson and some book club about THE OTHER BOLEYN GIRL but you don't really need it.

I'm not sure of the whole Movie Marketing story behind this one yet but I can see it working on getting both men and women into the theater to watch this film and maybe sell a few books as well.