Building an Audience-Thrilling Videoblog

There are few people in Social Media who know how to connect with their audience the way Robert Scoble does. If you are interested in building a following of loyal fans DON'T MISS ROBERT SCOBLE in Vegas at The New Media Expo . Online video content creators please join us in Las Vegas August 14-16, 2008.

Building an Audience-Thrilling Videoblog
Track 4: Audio and Video Creation: "How To" Techniques for Making Compelling Content
Instructor: Robert Scoble of FastCompanyTV
Description: You have a camcorder, or, maybe even a cell phone with a video camera. You post your videos up online and perhaps even participate in "life streaming" and video communities like Ustream, Seesmic, or Justin.tv. But you don't have as many viewers as geek star Chris Pirillo and you're wondering how to take your videoblogging/life streaming up a notch. This session is for you! Robert will cover writing a better blog, why photography is important, working various communities to get exposure and promotion and how to get noticed by doing all of this well. This is an opportunity to learn how to build a videoblog that will get noticed in an ever-crowded field and have fun creating it.

Your Mobile Phone: The Ultimate Personal Media Creation Tool

The New Media Expo is the world's most popular convention for podcasters, bloggers and online content creators. If you are serious about online video it's an event that you shouldn't miss.

This is part of a blog series that highlights a session or event happening at New Media Expo - hopefully enticing you to come join us online video content creators in Las Vegas August 14-16, 2008.

There are few people that I know that are on the cutting edge of technology that still speak "English." Steve Garfield is one of those people and he's a really nice guy. Steve is one of the most respected people in the online video community and he has a lot of information to share.

DON'T MISS STEVE GARFIELD'S SESSION.

Your Mobile Phone: The Ultimate Personal Media Creation Tool
Track 5: New Media Strategies
Instructor: Steve Garfield of SteveGarfield.com
Description: You may think you need expensive HD video cameras and a Ph.D in video editing software to create interesting content. But no! Inexpensive video cameras available on many cell phones today can be used to tell stories without a lot of editing and without expensive lighting and time-intensive pre-planning. In this session, you'll learn how to convey your ideas and stories in a way that will capture the attention of the viewer and keep them coming back for more. Practical tips for mobile video blogging will be discussed so that you can start creating content the moment you step outside the workshop door. You'll also learn the best places to post your content, how to best present the video clips on your website or blog, and how to get attention for your media early-on.

The New Media Expo conference web site has outstanding resources including the Official New Media Expo podcast and various podcaster templates and documents, and links to all the speakers' blogs.

Oh, you might also want to Book your hotel now and get your free Expo Hall Pass before the price increase.

How I Converted a Hobby Podcast into a Profitable Media Property

The New Media Expo is the world's most popular convention for podcasters, bloggers and online content creators. If you are serious about online video it's an event that you shouldn't miss.

This is part of a blog series that highlights a session or event happening at New Media Expo - hopefully enticing you to come join us online video content creators in Las Vegas August 14-16, 2008.

Don McAllister is one of the smartest guys in online video. I first met Don when he created the first Media Kit for French Maid TV. He knows the tools and knows how to use them to make money. If you have information that you think you can sell online you should make a point of attending Don's session:

How I Converted a Hobby Podcast into a Profitable Media Property Track 3: The Business of New Media Instructor: Don McAllister of ScreenCastsOnline Description: In this session, Don McAllister of ScreenCastsOnline will share his experiences of turning a fledgling part time hobby podcast into a successful full time New Media property generating a six figure income. Don will detail his real life experiences with different monetization strategies and adopting multiple revenue streams, all of which have contributed to building his audience each and every month, and enabled extreme levels of customer satisfaction along with high customer retention rates. In addition, we'll look at the tools and systems required to both deliver premium content and manage a membership based New Media property. The session will also take a look at screencasting as a format and explain why it is such an effective training medium, as well as taking a look at some of the more technical aspects of screencasting. You'll learn how to create stunning HD screencasts and get some great encoding tips showing you to how to deliver HD video content cost effectively.

Oh, you might also want to Book your hotel now and get your free Expo Hall Pass before the price increase.

Developing an Engaged Community (a.k.a. Don't Feed the Trolls)

The New Media Expo is the world's most popular convention for podcasters, bloggers and online content creators. If you are serious about online video it's an event that you shouldn't miss.

This is part of a weekly blog series that highlights a session or event happening at New Media Expo - hopefully enticing you to come join us online video content creators in Las Vegas August 14-16, 2008.

Veronica Belmont of Tekzilla and Tom Merritt of CNET know what they are doing when it comes to building an engaging community and if you want to let how to get yourself some engaged fans I suggest you get your ticket to the NME.

Developing an Engaged Community (a.k.a. Don't Feed the Trolls)
Track 2: Attracting and Growing Your Audience
Instructor: Veronica Belmont of Tekzilla and Tom Merritt of CNET
Description: You want an engaged community. You want your audience to interact with your show and help spread the word. Then you get flamed. Then your feedback is filled with trolls. What do you do? Veronica Belmont and Tom Merritt have dealt with the best and worst of the online community and share their experiences and specific tips and tricks for dealing with a passionate audience. They'll tell you how to reward the good convert the bad and avoid the purely evil. You'll come away from this workshop armed with knowledge on how to make your community a better place for you and your listeners to grow your show.

Oh, you might also want to Book your hotel now and get your free Expo Hall Pass before the price increase.

The Move From Maker To Merchant: Taking Your Podcast From Hobby To Business In 27 Days

The New Media Expo is the world's most popular convention for podcasters, bloggers and online content creators. If you are serious about online video it's an event that you shouldn't miss.

This is part of a weekly blog series that highlights a session or event happening at New Media Expo - hopefully enticing you to come join us online video content creators in Las Vegas August 14-16, 2008.

I'm a pretty laid back guy but I do get pretty excited about online video and all the opportunities social media brings in creating your own brands and making enough money to work for yourself on the Internet. Another person who is excited all the time and spends way more time studying how to make money on the Internet than I do is Paul Colligan. Paul and I have traded some consulting services so I know first hand that Mr. Colligan knows many more ways to make money with online video than I do and if you want to learn about his tricks of the trade I suggest you check out his session in Las Vegas.

The Move From Maker To Merchant: Taking Your Podcast From Hobby To Business In 27 Days
Track 3: The Business of New Media
Instructor: Paul Colligan of Colligan.com, Inc.
Description: There is real money to be made in new media. Martyrs and mavens from the bleeding edge have paved paths worth deep examination for anyone looking to pay bills (and more) with their content. Join Paul Colligan in this session as he completes the third part of his three-year series on the very real business of podcasting and new media profits. Learn exactly how to build on the successful models others have already designed. Discover a simple 27-day plan for content monetization that can be followed by anyone with valuable content and a willingness to learn. Leave the session with an outline for what comes next for you! Paul is well-known for his time-tested approach to content monetization. If you want to leave the expo with a plan for making money with your media, don't miss this exciting session!

The New Media Expo conference web site has outstanding resources including the Official New Media Expo podcast and various podcaster templates and documents, and links to all the speakers' blogs.

You might also want to Book your hotel now and get your free Expo Hall Pass before the price increase.

Extending and Building the Brand of Your Show to Generate a Livable Income

The New Media Expo is the world's most popular convention for podcasters, bloggers and online content creators. If you are serious about online video it's an event that you shouldn't miss.

This is part of a weekly blog series that highlights a session or event happening at New Media Expo - hopefully enticing you to come join us online video content creators in Las Vegas August 14-16, 2008.

Philip Hodgetts is a current day renaissance man. He is a technology guy who knows more about professional broadcast video production and post production gear than almost anyone in the world and shares his knowledge as a contributing editor on Creative Cow. (A great resource for production and post production) But the thing I like most about Phil is that you can have a conversation with him. He's a tech guy who knows how to speak to non-techies and because Phil can go back and forth he has been able to build his own brand within several different communities. If you are looking to brand new online content or brand yourself be sure and check out Phil Hodgetts' presentation.

Extending and Building the Brand of Your Show to Generate a Livable Income
Track 3: The Business of New Media
Instructor: Philip Hodgetts of Open Television Network
Description: There are many ways to leverage the personal brand build around an audio or video show, of which one is advertising. During this session Philip will be drawing on his experience in the very, very early days of podcasting, with the long-running DV Guys show, which lead to the creation of the Digital Production BuZZ. During the nearly three years he was managing editor of that show, the brand was expanded with related newsletters, news feeds and other ways of drawing attention to the show. You'll learn how to duplicate his success by offering other products alongside your content that will help grow your audience and bring in additional income. You'll also learn how Philip affiliated with CMP, later NewBay Media, and how you can do the same with partnerships that will help you build your brand quickly. The session will include the real world income, expenditure and profit that was made in 20 hours a week. You'll also see how Philip sold the show for a nice profit and how you can do the same with your show!

You might also want to Book your hotel now and get your free Expo Hall Pass before the price increase.

The Magic Triad: 3 Crucial Ingredients for Creating Compelling Content and a Loyal Audience

The New Media Expo is the world's most popular convention for podcasters, bloggers and online content creators. If you are serious about online video it's an event that you shouldn't miss.

This is part of a weekly blog series that highlights a session or event happening at New Media Expo - hopefully enticing you to come join us online video content creators in Las Vegas August 14-16, 2008.

When it comes to podcasting Jason Van Orden is one of the most knowledgeable individuals on the planet. As one of the true pioneers of podcasting Jason has been sharing his knowledge for years. If you want to learn everything there is to know about podcasting Jason is your man. If you just want to know a little or need a little help Jason is also available for consulting. But no matter who you are and what you already know you won't want to miss Jason Van Orden's session because you will learn something and you might even remember something you forgot.

The Magic Triad: 3 Crucial Ingredients for Creating Compelling Content and a Loyal Audience
Track 2: Attracting and Growing Your Audience
Instructor: Jason Van Orden of JasonVanOrden.com
Description: In order to get your message heard online, it's important to regularly create compelling content that is relevant to your market. But what does it take to break through the noise, attract your target audience and keep them coming back again and again? In this session you'll discover three crucial ingredients for creating effective content that builds a large and loyal audience. The right balance of all three ingredients brings exponential success. Yet most show producers neglect at least one (and often even two) of the three ingredients. Using examples from successful podcasts and online content creators, Jason will demonstrate how to incorporate all three principles to form the right balance for your show. You'll also learn how to apply these principles to any web site or brand to increase market loyalty. Join us in this session and find out which three ingredients form the magic triad.

Oh, you might also want to Book your hotel now and get your free Expo Hall Pass today.

A Legal Thicket: New Media Production And Content Liability in the Digital Age

The New Media Expo is the world's most popular convention for podcasters, bloggers and online content creators. If you are serious about online video it's an event that you shouldn't miss.

This is part of a weekly blog series that highlights a session or event happening at New Media Expo - hopefully enticing you to come join us online video content creators in Las Vegas August 14-16, 2008.

There are very few Lawyers that are part of our new media community, Colette Vogele is the best. Colette has her own podcast Rules for the Revolution and has been involved in the online content creation community for as long as I can remember. She knows the players, she knows the game and I find it really hard to believe she's a lawyer.

I don't know Jeffrey Hermes but if he's on a panel with Colette he will either be good or make her look better than she already is. ;)

If you are considering creating new media and need to know the legal concerns you are going to have this is one session you won't want to miss.

A Legal Thicket: New Media Production And Content Liability in the Digital Age
Track 3: The Business of New Media
Instructor: Colette Vogele of Vogele & Associates and Jeffrey Hermes of Brown Rudnick
Description: This workshop will provide a comprehensive overview of the legal issues that a new media producer will consider in creating and distributing podcasts or downloadable content. Emphasis will be on understanding copyright (including ownership, works for hire, licensing and protection against infringement), trademark, and publicity rights issues which are key to content creation and distribution (whether commercial or noncommercial). This workshop will also cover the law of content-based liability as it applies to new media, including what constitutes defamation, invasion of privacy, and false advertising; how to recognize and avoid particular pitfalls with regard to content-based liability; what defenses are available to avoid libel claims; and what particular issues relate to new media. We'll also discuss an overview of the changing parameters of the Communications Decency Act. Conference attendees will learn how to: recognize potential "red flags" in the content they intend to publish; develop and implement a legal compliance strategy; and prepare for potential lawsuits.

Oh, you might also want to Book your hotel now and get your free Expo Hall Pass.

Advanced Story-Telling Techniques for Video Creators

The New Media Expo is the world's most popular convention for podcasters, bloggers and online content creators. If you are serious about online video it's an event that you shouldn't miss.

This is part of a weekly blog series that highlights a session or event happening at New Media Expo - hopefully enticing you to come join us online video content creators in Las Vegas August 14-16, 2008.

The guys from Big Fantastic have had the opportunity to work on funded story based Internet fiction video. There are very few people who can say that and what they have to say will be very interesting.

Full disclosure I have played paintball with these guys and their pretty good.

Advanced Story-Telling Techniques for Video Creators
Track 4: Audio and Video Creation: "How To" Techniques for Making Compelling Content
Instructors: Big Fantastic
Description: In this session, members of the Big FANTASTIC team will show you how they craft a story in video and keep the audience engaged and coming back for more. Using real-life examples from their productions of online video hits "Prom Queen" and "Sam Has 7 Friends", you'll learn how to create compelling video content through creative editing, developing interesting characters and other post-producton techniques. You'll also learn how the Big FANTASTIC team has promoted their work and grown an audience that has attracted national attention. Fiction and non-fiction creators alike will find something they can apply to their own shows in this exclusive session.

Oh, you might also want to Book your hotel now and get your free Expo Hall Pass before they are gone.

Behind the Scenes at MacBreak and PixelCorps: Creating Compelling Content with Organized Video Shoots

The New Media Expo is the world's most popular convention for podcasters, bloggers and online content creators. If you are serious about online video it's an event that you shouldn't miss.

This is part of a weekly blog series that highlights a session or event happening at New Media Expo - hopefully enticing you to come join us online video content creators in Las Vegas August 14-16, 2008.

Alex Lindsay of PixelCorps is a modern day renaissance man and no where is that more apparent but in the online content he produces and stars in. If you are looking for tips and tricks in making compelling online content that reaches a tech savvy crowd this is one session you won't want to miss.

Behind the Scenes at MacBreak and PixelCorps: Creating Compelling Content with Organized Video Shoots
Track 4: Audio and Video Creation: "How To" Techniques for Making Compelling Content
Instructor: Alex Lindsay of PixelCorps
Description: The MacBreak Video Podcast's production value is as good as anything on "regular" TV today. Alex Lindsay, well known for his experience in creating outstanding video, will show you how he creates exciting intros, organizes shoots to save time and money, and leaves the audience wanting more and waiting impatiently for the next episode! This session will also cover tips for various camera shoot situations, whether you are filming in an office or out on a busy street, so that you can work efficiently and capture the content correctly. Finally, Alex will talk about multiple-camera shoots and how they can add to the professionalism of your show. If you're ready to take your video to the next level, Alex will guide you in creating the best content you are capable of, regardless of your current experience level.

AND you might also want to Book your hotel now and get your free Expo Hall Pass before the price increase.

Building Brand in the Web 2.0 World

The New Media Expo is the world's most popular convention for podcasters, bloggers and online content creators. If you are serious about online video it's an event that you shouldn't miss.

This is part of a weekly blog series that highlights a session or event happening at New Media Expo - hopefully enticing you to come join us online video content creators in Las Vegas August 14-16, 2008.

Gary Vaynerchuk is a Rock Star of online video and online marketing. This is one session that will be packed.

Building Brand in the Web 2.0 World
Track 2: Attracting and Growing Your Audience
Instructor: Gary Vaynerchuk of Wine Library TV

Description: You have an online video show or audio podcast - or you're looking to start one. Deciding on the details of creating, editing and distributing that content is only a small part of the work. Getting attention for your show after it's finished is critical to having long-term success. Using Wine Library TV as an example, Gary Vaynerchuk will show you how he has marketed himself and his business with an extremely viral Web 2.0 approach. Inspired by social networking sites, Gary leveraged technology to reach an untapped audience for his brand and now attracts more than 60,000 viewers a day. Gary will show you how he has taken a completely unscripted and unrehearsed show and turned it into a forum for massive self promotion by carefully marketing and promoting it via Facebook, MySpace, Digg, Twitter, Pownce, and other networking channels. As a result of these Web 2.0 tactics, Gary has been featured by Conan O'Brien, Ellen, Time Magazine, Nightline, The Wall Street Journal, and other national media outlets. This workshop will detail the essentials of Gary's Web-oriented approach that has garnered national attention for his brand and his business.

And you might also want to Book your hotel now and get your free Expo Hall Pass before the price increase.

From Obscurity to New Media Hit: Creating a Successful Video Series from Conception to Selling Out (The Midwest Teen Sex Show Way)

The New Media Expo is the world's most popular convention for podcasters, bloggers and online content creators. If you are serious about online video it's an event that you shouldn't miss.

This is part of a weekly blog series that highlights a session or event happening at New Media Expo - hopefully enticing you to come join us online video content creators in Las Vegas August 14-16, 2008.

I was really surprised that The Midwest Teen Sex Show didn't win any Webby Awards but after I found out they didn't enter it made a little more sense. If you have not seen The Midwest Teen Sex Show I think you should check it out. Not that you need to learn anything about sex but you might pick up a few ideas about creating new video formats that work on the web.

One of the keys to having a successful online video series is creating something that your niche audience can't get on TV. The rest of what you need to know about creating a hit Internet Show you can learn from Guy Clark and Nikol Hasler of Midwest Teen Sex Show.

From Obscurity to New Media Hit: Creating a Successful Video Series from Conception to Selling Out (The Midwest Teen Sex Show)
Track 2: Attracting and Growing Your Audience
Instructor: Guy Clark and Nikol Hasler of Midwest Teen Sex Show
Description: The session will detail how to create a popular video show with no money and yet still deliver high production value. Starting with identifying a concept traditional media refuses to cover properly, attendees will learn how to create a studio in their mom's basement for $25. They will find out how an audience can be built virally without using fancy social networks. Attendees will learn how to gain press without a publicist or press release. They will also leave the session knowing how to side-step traditional advertising platforms like Google and successfully host their own text ads and negotiate equipment/studio needs in exchange for ad space. Having audience demographics helps advertising, but how do you get your viewers to fill out a marketing survey? Simple Promise them a must-see bonus episode for completing the survey. Finally I'll cover the pitfalls of "selling out" when your show gains enough attention to attract outside interests.

And, you might also want to Book your hotel now and get your free Expo Hall Pass before the price increase.

Corporate Podcasting the Disneyland Way: Case Study from the Place Where Dreams Come True

The New Media Expo is the world's most popular convention for podcasters, bloggers and online content creators. If you are serious about online video it's an event that you shouldn't miss.

This is part of a weekly blog series that highlights a session or event happening at New Media Expo - hopefully enticing you to come join us online video content creators in Las Vegas August 14-16, 2008.

Michael Geoghegan is one of podcasting's first pioneers, in fact he along with podcaster Dan Klass wrote the first book on podcasting Podcast Solutions: The Complete Guide to Audio and Video Podcasting, Second Edition (Solutions) Besides podcasting for Disneyland Michael also produces the podcasts Grape Radio and Reel Reviews. He's a great speaker and a really nice guy too.

Whether you are a Corporate podcaster or a hobbyist looking to cover your costs Michael will give you insights on how you can make your podcast the best it can be.

Corporate Podcasting the Disneyland Way: Case Study from the Place Where Dreams Come True
Track 3: The Business of New Media
Instructor: Michael Geoghegan of Gigavox Media
Description: Get a backstage pass to the official Disneyland Resort podcast. Join podcast pioneer Michael Geoghegan as he shares the story behind one of the first podcast produced by a Fortune 100 company. Started in 2005 during the 50th Anniversary of Disneyland, the podcast continues to gain popularity and fans worldwide and is now in it's fourth year of production. In this session you'll hear how the podcast originally started and has evolved over the years, how the various departments came together to cooperate, and how "buy-in" at all levels was needed to make the corporate podcasting initiative a success from the first episode. You'll also see how the show is able to serve the needs of the listeners and fulfill Disneyland's mission and core values equally. Finally, you'll learn about other projects Michael's independent production company has been involved with - from GrapeRadio.com to local chambers of commerce. Attendees will leave this session knowing what it takes to make a large corporate podcasting campaign a success.

You might also want to Book your hotel now and get your free Expo Hall Pass before the price increase.

How To Effectively Pitch Your Show to a Sponsor: Step-by-Step Prospecting, Intro Call, Deal Structure, Follow Up and Closing the Sale

The New Media Expo is the world's most popular convention for podcasters, bloggers and online content creators. If you are serious about online video it's an event that you shouldn't miss.

Today I'm starting a weekly blog series that highlights a session or event happening at New Media Expo - hopefully enticing you to come join us online video content creators in Las Vegas August 14-16, 2008.

Last year one of the best sessions with the most useful take-away information was Susan Bratton's session about the business side of getting advertisers and sponsors. This year the Dishymix of Personal Life Media returns to the New Media Expo with:

How To Effectively Pitch Your Show to a Sponsor: Step-by-Step Prospecting, Intro Call, Deal Structure, Follow Up and Closing the Sale
Track 3: The Business of New Media
Instructor: Susan Bratton of Personal Life Media

Description: Description: You want to sell advertising and sponsorships into your content, but it's not your area of expertise. Susan artfully covers everything you need to know to successfully pitch your content to an agency or marketer. Susan's candor and insight combined with running an interactive session make this a must-attend event. Learn how to find and engage prospects with a professionally developed pitch. Understand how agencies work with clients and exactly whom you should pitch. Walk through a mock introduction call so you'll know just what to say. Understand the client's strategy by asking the right revealing questions so you can craft a proposal that gets to "yes!" Review various forms of advertising and how to combine online and audio/video ads to create a robust sponsorship program that performs for your advertiser and shows ROI, even if your audience numbers are small. Learn to create value beyond CPM to maximize revenue. Ad units, standard rates and advertising buzzwords will be explained. Susan explains insertion orders, media kits, collecting and presenting demographic profiles, RFP's, proposal generation and invoicing. Most importantly, you'll learn how to be pleasingly persistent, handle rejection and keep motivated. You will leave feeling informed, organized and confident about presenting your show to sponsors.

The New Media Expo conference web site has outstanding resources including the Official New Media Expo podcast and various podcaster templates and documents.

Oh, you might also want to book your hotel now and get your free Expo Hall Pass before the price increase.