Spectacle Story and Emotion

What ever you are marketing, even if it is a presidential candidate, Spectacle, Story and Emotion are more than your friends. They along with editing, music and voice over they are your lovers. Mixing them together you can create beautiful or ugly babies and those children can go on to make you proud or leave you broke and bitter.

This campaign video from Barack Obama is a sappy emotional story that depending on who you are can move two or more emotions and has the ability to motivate you to vote for or against a man with an American story to share.

What Makes a Video Have Over 2 Million Views?

Examine any popular video and you will find components that move human emotions. Examine any viral video and you will find that two or more emotions are moved.

Take for example the above video titled: "Baby Got Back In Department store." This video has had over two million views on YouTube and depending on who you are just the title itself could have an emotional effect on you but the video itself can take you through a list of questions that evoke emotions.

As you watch the video your mind goes through a series of thoughts about what these kids are doing, what things you did as a kid, what kind of trouble they are going to get into, what people in the store must have thought when they did this, what the Walmart people thought, how many other kids have done this and other questions that support the main question: What is the story behind this video?

Are there viral videos that you've seen that make you experience more than one emotion?

Emotion, Spectacle and Story

Although The University of Arizona Football doesn't have the BCS ranking of Arizona State they do have spirit or at least one spirit.

In 2003 about the time of Mike Stoops Football Camps a beloved University of Arizona student died unexpectedly. Today the restless spirit of this little Wildcat still haunts the U of A campus.

WARNING: The following video contains emotional content.





When you watch the above video how many different emotions do you feel? Do you feel different about yourself after watching the video and experiencing those emotions? Are you wondering about how this video was produced? Are you wondering how this ghost was captured on video. Are you curious about what compelled the producers from Tycoon Studios to create and distribute this video? Do you think this video will be a popular Halloween viral video? Are you dying to show it to a friend or relative?

Try your best to move as many emotions as you can.