Why Would You Care About Video Views if You Are Selling on iTunes?

Well I'll be...

As of 11:15 AM PST Dr. Horrible's is the number one TV Show on iTunes'"Top TV Seasons."

Even though it's FREE on Hulu and at drhorrible.com people are buying it on iTunes for $1.99.

I was hopping that Dr. Horrible would change things for the Independent online content creator but it hasn't. We can't sell our videos on iTunes the way Joss Whedon can so nothing has changed... yet.

The Office: Top 10 Pranks On Dwight

Now I never got into The Office when it first launched on NBC because I was a big fan of the original British series of The Office but over time I have come to enjoy the American version.

That said, I found the above video of The Office: Top 10 Pranks On Dwight and I thought it was a good example of Old Media making good use of new media. What I don't understand is why it only has 100,000 views but I have a theory.

I think this video may have been posted and then turned off for the announcement of the Joint YouTube killer Hulu and then turned back on.

That, or maybe the fans of NBC's The Office don't use YouTube and the users of YouTube don't care about The Office.

In either case this little "Top Ten" recap idea is something you could use to create an additional episode of your own web series without having to shoot a new episode.

And if you have your advertising inventory sold that could mean more profit for you.

NewCo Names Venture Portal

NewCo the News Corp./NBC Universal video portal finally announced a name and URL calling it Hulu. The new CEO Jason Kilar said they picked the name because it’s "short, easy to spell, easy to pronounce and it rhymes with itself."

Hulu rounded up $100 million and has sent out invites for a private beta but that’s not till in October.

Keep your fingers crossed that they will be taking pitches soon.