Why go to conferences anymore?

http://qik.com/video/33329

The only reason I can see to go to a conference anymore is for the one on one relationship building aspect. Other than that you can get all the information blogged, twittered, pownced, podcasts or live video cast as in the above video from Steve Garfield.

Okay it's still fun to go to the event.

Mic Flags Make You a Professional

It doesn’t matter how silly or crazy you act in front of a camera as long as you have a mic flag with your logo on your microphone. Just Google mic flags and you can find several online places that will manufacture a microphone flag for you. But if you already have stickers of your logo made you can visit an audio shop like Location Sound, buy a blank microphone flag, stick your stickers on it and you are now a professional.

You will find it amazing how many people will talk to you or let you in to cover something if you have a microphone flag.

It's also a great way to market your podcast in public.

How do you measure your podcast?

There are many online videos that have more views than cable TV shows have viewers but online video producers don’t get paid the advertising dollars that cable TV networks do for ad sales. The above video Lucky Night has had over 4 Million views on Revver and in the Cable TV world that would generate some advertising dollars but online it has made only $62 in advertising revenue.

Top Brands are reluctant to spend their advertising budgets in online video because they aren’t sure what their brand will appear next to (like a fart joke, a kick to the nuts video or two girls kissing a lesbian kiss) and there are no standards in place for measuring online video views, downloads or ratings.

This is a topic we are trying to address with the newly formed.
Association of Downloadable Media .

The “ADM” Mission Statement is:

To provide leadership in and organization of advertising and audience measurement standards, research, education and advocacy to all those involved in portable media (Podcasts/ATOM/RSS media enclosures) across the Internet, iPods, MP3 players, mobile devices, P2P and other upcoming platforms.

We will be having an organizational meeting at the

Podcast and New Media Expo Sept 28th.

So if you would like to get involved and run for a position on the board or a committee now is your chance to help jump start this conversation and get some standards in place so that advertisers, aggregators and content creators can all speak the same language and really get the online video and podcast advertising business rolling.