It sounds like an acquisition of comic book companies: "Tubemogul AcquiresIllumenix" in order to take over the world. Well I don't know about taking over the world but this is certainly a step in the direction of giving Visible Measures a run for their money.
I think it's a very smart move for Tubemogul but what's really missing in the marketplace right now is a combined FLASH / Quicktime / Windows Media Player / Silverlight metrics standard that tracks all videos served on the planet.
The technology is there. Let's see who is able to get everyone on board and agree on standards that advertisers and content creators can use. Maybe by 2012?
Are you new to the online video game? Would some SEO (Search Engine Optimization) tips from Mark Rotblat of TubeMogul be of use to you?
Here's a video from the new offices of Tubemogul by Massimo Burgio from SMX London 2008 and a few tips:
1. Descriptions and Tags are very important. Use them.
2. Make sure you put your URL upfront in the description because the first couple of lines are often the only things that show. URLs in descriptions are often clickable and can get a 1% click through rate which is often higher than the click through rate of the ads around a video.
3.Put your most important TAGS in first and look to see how they show up on the different sites listed on Tubemogul as you enter them.
Tubemogul launched a new feature for their MRSS video uploads, which is now part of their suite of Premium Products. Videos are automatically uploaded (and launched to video sites, depending on preferences) via a MRSS feed.
This should allow Tubemogul users who have hundreds of videos to be able to upload them at the same time.
Even if you don't like the pesky little high pitched voiced Fred you have to respect his might in topping the Tubemogul Top 40 with over 100 Million Video Views.
BTW the latest Fred Episode is sponsored by Fox's New movie City of Ember. Way to go Fred!
Today the leading online video super syndication/distribution analytics company Tubemogul launched a marketplace that is a dating site for online video content creators and advertisers complete with profiles, viewership statistics and more.
Right now the FREE Tubemogul Marketplace just covers stats of Flash videos but Tubemogul CEO Brett Wilson tells me that more features are on their way and may include the listing of Quicktime / downloadable stats as well.
I had a chance to speak with Brett about the launch of the Tubemogul Marketplace while I was at the New Media Expo in Vegas. After you watch that video be sure to see if your videos are already listed in the Tubemogul Top 40. If not you may want to set up a profile.
I'm very excited about Tubemogul launching this marketplace I think it will give brand marketers, advertisers and media buyers the statistics they need to make the right buys for the brands they represent and more importantly it will give independent content producers a fighting chance to be seen for the views they have and how they compare to cable TV views.
If only independent online video producers got paid cable TV CPM rates, our world would be a better place and here's out chance.
Thanks Tubemogul.
Hopefully other companies will follow your lead and we will see several companies competing the way text ads competed.
Say you have a Internet Webisode Series kind of thingy that you've posted on YouTube using a cool tool like TubeMogul. ( I ran into Brett Wilson today and he said the boys back at the shop read my blog so shout out to the TubeMogul guys!) Your Video is now everywhere and someone comes across episode 7 of one of your videos. How can they easily find the rest of your series in an orderly fashion?
TubeMogul is great at uploading videos and tracking the views of those videos across the internet for FREE.
They also have some great tips about making your video viral but when it comes to creating viral videos themselves they should leave it to the creative types like the Tracecats.
"How We Met" is a touching tale of stickman and stickwoman (drawn on bodies) and how the two lovers fell in love.
More info at: http://www.zoomintosee.com
The music is by Son of Dave.
And don't get me wrong, I love Brett Wilson and the guys at TubeMogul, you should sign up for their service, they just should hand their camera and editing equipment over to someone else for a while. ;)
So you got yourself one of them there fancy new viral videos that you made and you want to post that sucker all over that ol' Internet and keep track of all your viral video view counts.
Well cowboy, have you checked out that there TubeMogul Instructional Video?
That new fangled TubeMogul lets you upload once to TubeMogul then post on YouTube, Metacafe, MySpace, Yahoo Video and track your video counts.
Who knows what happens when they start charging money or get bought by someone who makes them start charging money but they did get a little "seed investment from NetService Ventures" and it could save you some time.
Writer, Producer, Director,Digital Entertainment Social Media Specialist, Adviser, Speaker and Creator/Executive Producer of the Popular Viral Video French Maid TV with over 30 Million Downloads of his online videos.
In addition to creating online viral video webisodes Tim has produced Short and Long Form TV for Paramount, Universal, Warner Bros., ABC, CBS, NBC, FOX, The WB, UPN, Fine Living, Food Network, Game Show Network, Nickelodeon, Spike TV and many others. Tim sits on the Advisory Board of the ADM and is available for Social Media Consulting. Contact him via email 1timstreet at gmail.com For creative work Tim is represented by UTA. View Tim's Demo Reels and Resume.
