According to Digital Media Wire "Los Angeles - The producers of TV shows including "thirtysomething" and "My So-Called Life" have announced a deal to turn a rejected ABC TV pilot into a Web-based series called "Quarterlife," which will be distributed on MySpace."
What does this mean for you and me? It means that people who know how to tell emotionally engaging stories and have years of experience are turning to the Internet to paint their art and sell their wares. Get your butt in gear. This game just stepped up a notch.
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To tell you the truth, this deal seems ridiculous to me. It'll never make money for one thing, and second it represents the same problem we've been dealing with since day one of original online content: this isn't a dumping ground for failed TV pilots.
Further, though the production quality and performances may take things to a new level (they had better for that kind of money), I don't see any mention of the kinds of things that make web shows unique, such as involving your audience or developing something immersive.
The only thing I see of note out of this whole deal is that television producers think they can make money online. They sure has hell don't know how, but they think all the millions being thrown around can throw some additional lining into their pockets.
I, for one, intend to make sure that the stuff we create is set apart conceptually and not just production quality.
Ok, that's all. Thanks for listening.
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