Is Britney Spears Naked "Womanizer" Missing Any Tricks?

The official video of Britney Spears' "Womanizer - DIRECTOR'S CUT" for the New Album CIRCUS which is in stores December 2nd hit YouTube yesterday. Full of spectacle and story it also moves two or more emotions...depending on who you are of course. Womenizer also has a naked Britney Spears in a sauna and over 450,000 views as of this posting. So why does it remind me of the MTV music videos of the 80's?

Britney's stripper like performance in this director's cut is a far cry from the days that I remember Jimmy Huckaby directing her in music videos and skits on the Mickey Mouse Club at the Disney MGM Studios in Florida but the feel of this video some how throws me back to that time period when I was working on MTV's Remote Control during the week and picking up freelance gigs on Mickey Mouse Club on the weekends.

Maybe it's not the video itself but all the other money making schemes that are in play. It could be the "The B Line" call in number where Britney is "Taking Calls" now that reminds me of all those 900 numbers that used to be on TV at that time or it could be that this is just a classic music video that is being used to market Britney Spears' New Album CIRCUS in stores December 2nd.



What ever it is, this video and all the marketing behind it feels like classic music marketing being applied in a Web 2.0 world.

The big differences are that with just a few clicks you can listen to the entire song for FREE or buy it at . You can also buy the ringtone of the song Womenizer on Britney.com. Something you couldn't do with cable TV in the 1980s.

Britney Spears is back from her sabbatical with a vengeance and she's not missing a trick in monetizing her content online. Britney and her Sony Music marketing machine have a blog, a forum, wallpapers, ringtones, a Double Click ad server installed on the Britney.com website serving relevant ads to her site visitors and they even have an animate yourself into Britney's videos page from Gizmoz.

Tiger Woods and Hot Women in Music Videos

The 2007 PGA championship has been a smoking hot topic in this weeks news with Tiger Woods leading in this year's 89th annual major golf event, taking place in Tulsa, Oklahoma and that makes me think about sexy women in music videos and DRM.

DRM is failing. DRM is falling apart. DRM doesn’t work. Universal Music who said they would never ever, ever get rid of DRM is testing getting rid of DRM . Google is Shutting down paid Video .

What does this have to do with Tiger Woods and Hot Women in Music Videos? Tiger Woods is a Brand. People pay to see Tiger Woods play golf but Tiger Woods doesn’t make a ton of money from the people that come to see him play at a golf course or even the money he wins from playing in the golf tournaments (it is a lot of money but not his big bucks). Tiger makes his money from endorsements, TV commercials for Nike and Buick. That’s where his big bucks are made.

What the hell are you talking about Tim? I’m never going to sign a 100 million endorsment deal . No you probably won’t but if you produce viral video content that people want to steel you can use that to sell something else. Well Mr. French Maid TV smarty pants what am I going to sell? What are you going to sell? How about selling something that doesn’t cost you money? What? That’s right, sell something that doesn’t cost you money. How about referrals? What if you could get $100 per month from one dog groomer in every city in the world by putting a link to their site on your video site? At that rate you would only need 100,000 cities to have an endorsement deal that matches Tiger Woods’.

What about the hot women? For years record labels have been giving away music videos with sexy women in them for promotion. Now they are selling there music videos on iTunes but they are also placing them on FREE Music video sites as well. Using that promotion to build their brands and sell other things like popular ring tones.

So put your thinking caps on and start thinking how you can produce viral videos that make people want to steel them and promote your online videos, building your brand into something that you can use to sell a lot of something that doesn’t cost you money.