Is Britney Spears Naked "Womanizer" Missing Any Tricks?

The official video of Britney Spears' "Womanizer - DIRECTOR'S CUT" for the New Album CIRCUS which is in stores December 2nd hit YouTube yesterday. Full of spectacle and story it also moves two or more emotions...depending on who you are of course. Womenizer also has a naked Britney Spears in a sauna and over 450,000 views as of this posting. So why does it remind me of the MTV music videos of the 80's?

Britney's stripper like performance in this director's cut is a far cry from the days that I remember Jimmy Huckaby directing her in music videos and skits on the Mickey Mouse Club at the Disney MGM Studios in Florida but the feel of this video some how throws me back to that time period when I was working on MTV's Remote Control during the week and picking up freelance gigs on Mickey Mouse Club on the weekends.

Maybe it's not the video itself but all the other money making schemes that are in play. It could be the "The B Line" call in number where Britney is "Taking Calls" now that reminds me of all those 900 numbers that used to be on TV at that time or it could be that this is just a classic music video that is being used to market Britney Spears' New Album CIRCUS in stores December 2nd.



What ever it is, this video and all the marketing behind it feels like classic music marketing being applied in a Web 2.0 world.

The big differences are that with just a few clicks you can listen to the entire song for FREE or buy it at . You can also buy the ringtone of the song Womenizer on Britney.com. Something you couldn't do with cable TV in the 1980s.

Britney Spears is back from her sabbatical with a vengeance and she's not missing a trick in monetizing her content online. Britney and her Sony Music marketing machine have a blog, a forum, wallpapers, ringtones, a Double Click ad server installed on the Britney.com website serving relevant ads to her site visitors and they even have an animate yourself into Britney's videos page from Gizmoz.

Pain Killers Not Vitamins

Companies come to me all the time with exciting new technologies that they want me to test or use for French Maid TV.

From subtitling technology to dynamic ad insertion to hot spot clickable video advertising I get to see a lot of cool Web 2.0 tech. What I don't get to see are a lot of good business models.

After I demo some new tech and like it I ask the people what their revenue model is and I can't tell you how many times I get the , "Well you pay us $xxx per month." If I was a big company with a budget for new tech that might be a way to go but I think a lot of these new start ups are really missing the boat.

Sure I've had a little success with monetizing online video but I'm not rolling in money. I need pain killers not vitamins.

"Tim's on drugs now, look out.", you say. No I'm not dating Tina. I'm talking about technology that is a win win for both sides without investment.

Take a look at Revver and Podango they both offer FREE Hosting and the ever so wonderful 50/50 Rev Share split. Kind of similar to some studio deals.

How cool is that? Two years ago when I launched French Maid TV I was paying $4000 per month in video hosting. Now with companies like Revver and Podango I can make almost that much each month by hosting my videos at sites like theirs. Truth be told I don't have any files at Podango and I sure would like to have them there but they are a "Family Friendly" site and I can respect that.

So my advice to you as a content producer is look for the technology to be FREE with a revshare that is 50/50 or better in your favor and for all of you Web 2.0 Techies that are slumming it at my blog / vlog about Internet Video I say, "Get your act together and help us monetize our video by offering us a FREE service that makes us both money that we split 50/50."

Lower your head, watch your step and enjoy the rest of your day on the Internet.