How To Change Your Oil

I've been doing some different tests with the French Maid TV episode How To Change Your Oil. On Revver we shot up to number one pretty quickly but on YouTube we named it Oil Change and only got a couple thousand views in a few days. So we renamed it and reposted it on YouTube and we'll see what happens.

I have another version of it on the French Maid TV site with additional ads on it and it seems to be tracking well.

I'll let you know how the experiment goes when it's over.

Where Should You Post Your Videos First?

So you have a YouTube channel, a Revver Account, a Blip.TV account, a Video Podcast RSS feed, a Tubemogul account and you have your videos on your own URL but where should you post post your videos first? Well, that boils down to a few questions:

What are your objectives for your online video?

Are you launching something new?
Do you have an established audience?
Are you advertising something?
Do you want more traffic at your site or more subscribers on your RSS?
Do you just want to be Internet Famous?

There different benefits to posting one place vs another and I'm rethinking everything now as things are changing fast and the market place is starting to develop.

Currently I uploaded new French Maid TV videos to Revver then take that video and drop it down my RSS feed. We have thousands of subscribers to the French Maid TV video podcast so dropping that Revver video down the old French Maid TV RSS usually places us on the front page of Revver in a short amount of time and that gets French Maid TV even more views and more money from Revver. Then we post the videos on other sites.

I still think this is a great way to get the viral ball rolling but I'm curious. Do you have a video posting strategy that works for you?

Scale and Reach

She's popular, cute and she's singing a pop hit but she has no scale or long term reach.

Unless you have an online video series that is so niche specific that you will capture all the search inquiries for a certain keyword or you are able to bring in over 25,000 unique visitors per day you are going to have trouble monetizing through ad networks because you don't have scale or reach.

Can you get scale and reach? It depends.

A couple of years ago MySpace didn't have any video. MySpace members were using YouTube and Revver to post videos on their MySpace page. Now, MySpace videos like the little girl singing Hey Jude are starting to top the charts.

MySpace blocked the ad serving Revver videos and launched their own MySpace Video Player and they have scale and reach.

What are you doing to get scale and reach?

Who's Buying Online Video?

Even though consumers are watching online videos in record numbers online viewers are not yet buying the viral videos they love to watch. In order to sell online videos you have to have a buyer. A buyer who's looking to buy what you are selling at the right time and the right price.

Now this may all seem like common sense stuff but for the sake of conversation I'm going to blog about it anyway.

Video viewers are use to getting Internet videos for free so unless you are selling emotionally engaging videos consumers can't get anywhere else or you are selling videos in a format they want and can't get, consumers have no reason to buy your videos. But as we all know consumers will put up with advertising in order to watch those viral morsels.

So who is actually buying?

Michael Eisner's company Vuguru is buying, right? Well from what I can tell Vuguru isn't really buying, it's co-producing and selling. So is Brett Weinstein's 60 Frames Sony's Crackle and Disney's Stage 9.

These companies are financing the production of online videos created by independent producers and then pre-selling advertising against those online videos and super distributing them across the Internet with the ads baked in or just showing them on their own portals.

Now there are sites like Break.com who are paying for video. Break.com's site says, "For your first original video on the homepage, you will make $400 if you let Break have it exclusively. If you don't want to do that, or can't for any reason, no problem! Break will pay you $200 anyway as a reward for your first original making the homepage."

They go on to say, "$200 is very competitive for a first video. Except for an extremely small group of users on other sites, there is no higher paying structure online. Break has been, and continues to be, the easiest place to make money online." They also have higher paying amounts for your second and third videos.

Metacafe still features their Producer's Rewards Program on the bottom right hand side of their front page and their top earner Kipkay has earned $103,988 but they recently changed their policy and some producers are a little upset.

Revver shares a 50/50 on ad revenue but the payments have been a little irregular.

Blip.TV has a revshare program and is working hard to make sure run of network inventory doesn't go unsold.

YouTube's partnership program pays but according to Paidcontent.org's David Kaplin YouTube is not giving out the details.

Sites like Vuze.com allow you to "Monetize Your Content the Way You Want" and I expect to see more of these types of sites popping up soon.

So who is buying Online Video?

I don't think anyone is really buying online video and if you have some online video to sell I don't think you should sell it. I think you should sell ads against your online video and license it to people who will license it to someone else or sell ads against it and to do that you need to study that dirty word, "SALES."

If you don't want to do it yourself, use one of the above sites.

What do you think?

3 Key Elements Successful Online Videos Should Have

Online videos should be different than TV. Internet videos should give viewers something they can't get from the Networks. Online videos should be like the MidWest Teen Sex Show.



The MidWest Teen Sex Show creates funny, educational and very entertaining online videos about sex, sex education and relationships. They should be commended on their video producing skills and this show should be winning awards.

Now on the other hand... they have some work to do to build a business out of this brand. I'll start with their Show Notes.

For the above video that is posted at Revver their description currently reads:

"I'm so over you... Hold me."

Hey, that's funny but not so good for letting your audience know what the episode is going to be about and it really sucks for search engine optimization (but they do have the self explanatory title: MTSS Episode #15 Break-Ups). On their website I didn't see any show notes.

I spoke with the show's creator and director Guy Clark on the phone yesterday and he told me that they are getting 150,000 views per month and growing but because of the show's subject matter they were having trouble getting advertisers and that even at Revver their tags were excluding them from ads running on their videos.

When I watched the video at Revver I did see ads running on the BREAK UP video so maybe that is fixed.

I took a look at the MidWest Sex Show's tags at Revver (advice alt boobs boy break breakups breasts dating education gay girls health high school hot lesbian midwest relationships sex sexuality show teen tips up porn video) and they look like they should drive some traffic if only they were on the MidWest Teen Sex Show website.

Now I'm not getting down on the MidWest Teen Sex Show. I think they are great. They have the 3 key elements of a successful online video series, they just need a little "fine tuning" to make their website and their videos a little more attractive to some alternative advertisers and alternative sponsors.

What are the 3 Key Elements a successful online video should have?

Here are 3 key elements an internet video series should have:

1. Move 2 or more emotions
(MWTSS is funny sexy awkward shocking disgusting and maybe a few more)

2. Be Irreverent (Break the rules)

3. Be Different from anything on TV (Don't Copy TV)

I have a conversation going with Guy he told me he is using Wizzard but hasn't really made any money yet. I hope our conversation continues and that I can be of assistance helping him make some money cause right now we all need to band together and build this new market place where the online video media buyers can find us and we can find sponsors who want to reach online video viewers.

Do you have any ideas on how the MidWest Teen Sex Show can get Sponsors and Advertisers?

Get Your Own Video Hosting, Video Player and Stats Reporting

Sure YouTube, Revver, Blip and Podango can make you some money and you don't have to pay for hosting but if you want to get the big CPMs for online video advertising you better start looking for your own video player and hosting. Companies like Yume, spotXchange and ValueClick have the advertisers but don't come with video hosting or a video player and for now, this seems to separate the "Pros" from the "Prosumers." Unless you can swing a deal (like Ask A Ninja did) with an advertising company that will pay for your hosting as part of the deal.

Castfire is one of the hosting/player/stats places that I'm talking with. Do you guys know of any other places that offer video hosting, a video player and do tracking/stats for FLASH, QuickTime and Video Podcasting?

Where are they now?

I got a marketing email from "On Hollywood" - (the conference where I met Schlomo and Eddie and Tim Shey). In the email is a list of the OnHollywood 2007 speakers. I think there might also be some 2006 speakers but that's neither here nor there. What is interesting is to look at the names and the companies and how many have gone to other places in such a short time.


OnHollywood 2007 Speakers:

* Gary Adelson, Managing Director, Houlihan Lokey Howard & Zukin
* Jeremy Alliare, Founder and CEO, BrightCove
* Michael Arrieta, Senior Vice President, Sony Pictures Digital Sales & Marketing
* Peter Barry, Head of Venture Capital and Emerging
* Technology Initiative, Vodafone
* Pete Blackshaw, CMO & Cofounder, Nielsen BuzzMetrics (formerly Intelliseek)
* Ron Bloom, CEO, PodShow
* Brett Brewer, President, Adknowledge (former president of Intermix Media)
* Jason Calacanis, CEO, Weblogs (An AOL Company)
* Ted Cohen, Senior Vice President, Digital Development and Distribution, EMI
* Satjiv Chahil, Senior VP of Global Marketing Personal Systems Group, Hewlett Packard
* Tim Draper, Managing Partner, Draper Fisher Jurvetson
* Sarah Fay, President, Isobar US
* Jennifer Feikin, Director of Google Video, Google
* Ben Feingold, President, Worldwide Home Entertainment, Digital Distribution and Acquisitions for Sony Pictures Home Entertainment
* Erik Flannigan, VP and GM of Entertainment Programming, AOL
* Cynthia Francis, CEO, Reality Digital (Parent Company of ClipShack)
* David Goldberg, VP and GM, Yahoo! Music
* Laura B. Goldberg, COO, Napster
* Jordan Greenhall, CEO, DivX
* Scott Hamilton, CEO, VoodooVox
* Lewis Henderson, Senior Vice President, William Morris
* Mary Hodder, CEO & Founder, Dabble
* Howard Kaushansky, CEO, Umbria
* Jeff Karnes, Director of Multimedia Search, Yahoo!
* Christopher Klaus, CEO, Kaneva
* JD Lasica, Cofounder, OurMedia.org
* Ross Levinsohn, President of Fox Interactive Media, News Corp.
* Drew Massey, CEO ManiaTV!
* Mike Montgomery, Montgomery & Co.
* David Pakman, President & CEO, eMusic
* Scott Raney, Partner, Redpoint Ventures
* Josh Resnick, President & Co-Founder, Pandemic Studios
* Michael Robertson, Founder, MP3.com
* Mika Salmi, Founder & CEO, Atom Entertainment
* Paul Scanlan, Cofounder and COO, MobiTV
* Adrian Sexton, Vice President, Lions Gate Entertainment
* Tim Shey, Rocketboom
* Steven Starr, CEO, Revver
* Mark Stevens, Partner, Fenwick & West
* Kara Swisher, Co-producer, D: All Things Digital
* Jonathan Taplin, Professor, USC Annenberg School for Communications, CEO & Founder of Intertainer
* Larry Tanz, CEO, LivePlanet
* Blair Westlake, Corporate Vice President, Media, Content & Partner Strategy Group, Microsoft
* Bill Wheaton, VP of Digital Media, Akamai
* George Zachary, Partner, Charles River Ventures


And on another note Revver and LiveVideo Team Up.

French Maid Magic

So I've decided I try a few new things and see how they work. I've redesigned the French Maid TV website (using Apple's iWeb) and I've launched a new series on French Maid TV called French Maid Magic using Revver for the video hosting.

French Maid Magic is shorter than previous French Maid TV episodes, it's cheaper to produce and most importantly it's not sponsored.

I think I've left a lot of money on the table by not creating more episodes and I've also found that when I release a new episode I have more sponsorship inquiries come my way. So rather than spend time chasing sponsors I'm going to try and create more content that hopefully will generate income through attached online video advertising / new ads on the French Maid TV website and bring new sponsors to me.

I'm also trying a few other new things that I will let you know about as well.

Oh, I've also created an area on the site for Media Buyers

Beyond Revver

If no one buys Revver and Revver can't generate enough revenue to stay in business they will go out of business and many of us like Happy Slip who have enjoyed free video hosting and rev share monetization of our videos on Revver will need to look for new video hosting.

Revver is great because I can post my videos and watch them make money. I've not yet found a site that works the same way as Revver but I have started looking.

Blip.TV is a great video hosting site that is loved by many video creators for its ease of use, quick response to problems and understanding of our community. I like Blip.TV a lot and I'm seriously considering moving there as they are in New York (Where the US advertising world is) and they are building their ad sales.

I have phone calls and emails out to other Video Hosting sites to see what they have to offer in terms of both Flash and QuickTime hosting and how to monetize both videos on my site and videos in my RSS feed.

Moving beyond the Revver issue if we are going to go it alone as video creators and take on the whole monetization thing ourselves we have several things to consider in monetizing our videos.

1. Video and Website Hosting
2. Ad Sales (Banner and Video)
4. Dynamic Video and Banner Ad Insertion
5. Stats Tracking
6. Content Management
7. Social Network

Right now to my knowledge there is not one place that provides this for content producers.

Ask A Ninja is using Federated Media for AdSales and Castfire for video hosting, dynamic ad insertion and stats. They are using a custom build Drupal content management system, Ning for their social network and I'm not sure who they are using for their website hosting.

I was ready to launch some new non sponsored videos for French Maid TV but I'm not sure I want to do that until I know that I'm going to get some money for the views.

I'm ready to post some new content but I need to rethink things first.

I'll let you know what I do.

Diluting Your Feed

Is your RSS feed powerful enough that you need to dilute it?

I didn't think so but lots of people are diluting their feeds by making other feeds available. I'm guilty of this and I'm not sure how to stop it.

Why does this matter you ask? Well I guess it matters only if you want the free promotion that Apple gives you on the iTunes Store in the podcasting directory and if you want to make money by controlling and selling your own advertising inventory.

It stands to reason that if you make your content available in as many formats as you can that more people will be able to choose what feed they want to subscribe to. Right? Okay, sure but when someone subscribes to your Windows Media feed they are not subscribing to your feed that is featured on the iTunes Store and they don't count as a subscription for the day that will bring you up in the iTunes rankings. What good does moving up in the iTunes ranking do me? Well if you have content that is emotionally compelling and can really build a large audience it means a lot. It took me over a month to get listed on the iTunes Store and once French Maid TV was featured as new and notable we shot up to number one in 3 days and pick up 20,000 subscribers overnight. Then we were mentioned in Wired Magazine and picked up another 20,000 subscribers. Your feed is very important because it allows you to reach a lot of viewers quickly and the iTunes Store is a great way to get new subscribers and be noticed by business development people and media buyers who are looking for "hot" properties.

Youtube has offered subscribing to their videos for a while but that's a separate feed from your own feed and now other sites like Revver are offering subscription buttons for feeds as well. That's all well and good but in the long run where does that get you? You don't control those feeds. Sure they are another way to get more viewers paying attention to your videos but if these "Partner Feeds" go away you lose all those subscribers.

The Apple iTunes Store doesn't control your feed, you do. You create your feed and then you tell Apple where it lives. You can tell Apple about multiple feeds that you have, say an iPod/iPhone feed, an audio only feed and an Apple TV feed but if you do that you are just diluting your feed and diluting your brand when it comes to your ranking at the iTunes Store.

Looking at my stats at Feedburner 43% of the French Maid TV RSS feed subscribers come from Windows iTunes, another 43% come from Mac iTunes and the rest are divided up by up by other readers including 3% that is Zune. (I didn't even know that Zune people could watch French Maid TV. I thought I had to deliver an M4V in oder for them to subscribe.) 86% of French Maid TV's subscribers come from iTunes. They bad part about my Feedburner feed is that I don't know who my subscribers are and the only way I can contact them is by dropping something down my feed and asking them to sign up for my mailing list.

Now at YouTube I only have 2434 subscribers but I can see their YouTube user name/profile and what videos they have uploaded and what videos are their favorites. This has the potential to be valuable but I've not really taken advantage of it yet. At Revver I can't tell how many subscribers I have nor can I tell anything about them.

Having as much information you can about your subscribers that you can share with potential advertisers is very important and moving forward I feel I need to figure out a way to get the kind of info that I have about my subscribers at YouTube on all my delivery channels but beyond that I feel the need to figure out how I can have one feed that I control that is viewable everywhere because I don't want to dilute my feed.

I'd love to hear other people's thoughts on this.

In the above video Brian Chappell offers a simple how to guide on setting up a basic meta refresh to enable tracking of RSS subscribers via google analytics, for sites that use services like feedburner. It is a great method to track where your sub's are coming from.

Who Pays for Video Views?

Well the help of a Berkeley PHD I've started working on a new list of sites that pay money for video views. Revver has always been my favorite but since they are late on my payment this month I thought I should start looking to see what else is out there.

Let me know if you receive monthly payments for your video views.

Perez Hilton Uses Revver

Since his falling out with YouTube Perez Hilton has had to host his own videos and it looks like he's using Revver.

Ask a Ninja Co-Creator Launches Blog

So Kent Nichols of Ask A Ninja fame started blogging today and he blogged about how you should not put your online video fate in the hands of YouTube. He's reffering to Perez Hilton being suspended on YouTube.

Kent also gives some great advice on the way you should do things because it worked for him.


"In this new media world, build your own domain. Create traffic that you can sell your own ads against. Build up your video views through your own site and then monetize them using Revver et. al., and then sell CPM ads as soon as you can."

He also says that because of his post about YouTube he's worried that his videos might be taken down.

I've posted one of his YouTube videos up above just to keep track. It's the What is podcasting? episode.

International Day of the Ninja

The very first episode of Ask A Ninja was posted in late 2005 on a blogspot blog for Beatbox Giant. The first question was Matt's questions about when and where ninjas get their uniforms. (I wonder who Matt is? Maybe the bass player for the band that does the theme some but I never asked the Ninja)

In the Question #1: The Ninja-Mart Store episode the Ninja didn't even have a real Ninja uniform because the shows creators Kent Nichols and Douglas Sarine couldn't afford one. They shot the show with a broken camera, a good mic and launched with a catchy theme song "I Am Ninja", by the German band The Neu Tickles. Two years later it is the International Day of the Ninja and Kent and Douglas are grossing $100,000 per month in advertising revenues.

That's right $100k per month for a guy dressed in a Ninja suit standing in front of a wall yelling answers to a question that one of their viewers asked via email. But keep in mind their videos do get millions of views.

At the risk of being killed by the Ninja I'm going to give you a little bit of the story on how it all came together.

Kent and Douglas met in an Improvisational acting class in the Los Angeles area. From there they started creating an animated show about Ninjas living in Orange County, California. As they got further and further into developing the show for another production company they realized that animation was really, really hard to pull off so they were ready to throw in the towel and call it quits but Douglas wouldn't let it die. Douglas started asking Kent questions about video production and internet videos and how they could do something - anything - on the cheap. After spending some time watching other popular videos on YouTube they came up with Ask A Ninja.

I first met Kent in the Spring of 2006 at Vloggercon. We were on a panel together about creating characters and I got slammed by the crowd. They hated me but loved the Ninja. At that time Kent and I were both amazed by what Andrew Baron and what he was doing with Rocketboom but then came the big break up. Andrew and Amanda from Rocketbook had a big public falling out.

Later in the Summer I met Douglas for the first time when Kent and I were on another panel together at Comic-con and Kent and Douglas were making changes fast.

At that point because of the big Rocketboom breakup Kent and Douglas realized that no one in this online video space knew what they were doing when it came to monetizing online video. So Kent and Douglas decided they would figure it out for themselves and to do that they knew they would need money, which they borrowed from their family.

They were using Revver to host their videos and Podtrac to get advertisers and both services worked but just not on a big enough scale to make enough money to live on and pay back the money they had borrowed.

The Ninja boys also had a few great little things happen. They were asked by NPR to do a movie review for Pirates of the Caribbean and the Ninja was asked to be the judge of the Yahoo Talent Show. Both events gave Ask A Ninja more visibility and more video views.

Along the way Kent and Douglas picked up UTA as an agent and signed with a high profile Manager and high powered entertainment attorney.

Once they had those pieces in place they started talking with an online video podcasting company, Podtech about taking over advertising for the Ask A Ninja videos but at about the same time they also met with a very smart man by the name of John Battelle from an online advertising agency called Federated Media to talk about handling the advertising inventory for both their website and their videos.


Now keep in mind that Federated Media had never monetized online video before but John Battelle put together a very detailed and well thought out plan of how Federated Media would bring money to the Ask A Ninja Brand and Kent and Douglas liked the man and they liked his plan.

UTA brokered the deal with Federated, it took a few months to get things up and running but now my best guess is that the Ninja boys are taking home around 30-40K each per month and in the scheme of things they are just getting started.

Best of all Kent and Douglas are still nice guys, they are now dept free AND they still own Ask A Ninja. Now that’s something worth creating a special day to celebrate.

Pain Killers Not Vitamins

Companies come to me all the time with exciting new technologies that they want me to test or use for French Maid TV.

From subtitling technology to dynamic ad insertion to hot spot clickable video advertising I get to see a lot of cool Web 2.0 tech. What I don't get to see are a lot of good business models.

After I demo some new tech and like it I ask the people what their revenue model is and I can't tell you how many times I get the , "Well you pay us $xxx per month." If I was a big company with a budget for new tech that might be a way to go but I think a lot of these new start ups are really missing the boat.

Sure I've had a little success with monetizing online video but I'm not rolling in money. I need pain killers not vitamins.

"Tim's on drugs now, look out.", you say. No I'm not dating Tina. I'm talking about technology that is a win win for both sides without investment.

Take a look at Revver and Podango they both offer FREE Hosting and the ever so wonderful 50/50 Rev Share split. Kind of similar to some studio deals.

How cool is that? Two years ago when I launched French Maid TV I was paying $4000 per month in video hosting. Now with companies like Revver and Podango I can make almost that much each month by hosting my videos at sites like theirs. Truth be told I don't have any files at Podango and I sure would like to have them there but they are a "Family Friendly" site and I can respect that.

So my advice to you as a content producer is look for the technology to be FREE with a revshare that is 50/50 or better in your favor and for all of you Web 2.0 Techies that are slumming it at my blog / vlog about Internet Video I say, "Get your act together and help us monetize our video by offering us a FREE service that makes us both money that we split 50/50."

Lower your head, watch your step and enjoy the rest of your day on the Internet.

A Happy Video Chick

She's cute as a button and a very funny and sexy girl that knows how to show a little skin in a family friendly way.

Her videos are among the most viewed on Revver and Youtube, she has a large fan base of subscribers and she is making money in online video by making fun of her family and friends. Some how this has struck an emotional cord with an international audience.

The name of her show is Happy Slip. That name comes from when she was younger and her Filipino mother was always quick to remind her to wear a half slip with her skirts. Her mother would say “Your hap eslip!! Be sure to wear your hap eslip!!”. So she grew up thinking - the term was always “happy slip”, until she was corrected by classmates who asked her if she had a sad slip as well.

She is her own production team doing everything for the videos from the scripting, directing, acting, and editing. Occasionally she will ask a family member to hold the camera for more complex scenes. She uses GarageBand, her own instruments, and sometimes feature original music from a friend, or else parody someone else’s music.

Now she's been nominated by The Filipino Channel’s “Balitang America” for Newsmaker of 2007!

She is a pioneer in online video.

A New Video Rev Share Place?

Okay when I first cam across this mashable article about Channelmetv ad rev share I thought ah maybe another Revver is kicking into gear which may be the case but what I discovered when I went to the channelme.tv website was something a little more brilliant.

Imagine if you were back in the days of the California Gold Rush and you were planning on heading out West to strike it rich. You would need a way of getting out there and you would need to know where to go to dig for gold.

Now imagine if when you went to the stagecoach company to buy a ticket to get to Sutter's Mill they asked you if you wanted to buy some land near Sutter's Mill and they would throw in the picks and shovels for FREE? Well that's kind of what channelme.tv is doing.

When you go channelme.tv to see how you can strike it rich with online video they ask you if you would like to buy your own .TV Domain, (which I assume they make money selling.) They have a search box for you and all the tools set in place to get your very own Online Video Channel up and running including an advertising rev share. Sounds pretty cool if you are just starting out and time will tell if it works or not.

I poked around their "most viewed" channels a bit and had trouble navigating. It looks like a bunch of video blogs full of Youtube videos to me. Imagine if when you went to Blogger, Blogger asked if you wanted to buy your own Blog name for $24 and that Blogger would provide you all the tools to build your blog for just $24.

That seems to be what channelme.tv is doing and if they can get people to part with $24 for a .TV name or if you already have a .TV name you can sign up. I'm not sure if this will work and if it does work how long it will keep working once people figure out they can do the same thing at Blogger for FREE but I still think it's a brilliant business model that is a throw back to the days of the California Gold Rush and it has my head spinning thinking about other ways start up companies can provide tools for people to strike it rich with online videos.

Now the really wacky thing about this post is that I went to Revver, searched "channelme" and I found the above video of Dave Coulier from ABC's Fullhouse discussing ChannelME.TV for Demand Media. So if you watch that video advertising channelme.tv that I've posted here on Blogger for FREE and then you click on the ad at the end I will get paid a few pennies by Revver.

Does that play with your head a little?

What Revver Really Did

When Steven Starr and his indi-minded crew launched Revver they had a dream of connecting video content creators with an audience then connecting the video content and the audience with advertisers but beyond that they have created a community of Revver creators that are a Farm League for major entertainment companies. By offering money to talented video producers Revver attracted the likes of Ask A Ninja, Goodnight Burbank, Invisible Engine, Zoomilk, Psychic Bunny and Big Fantastic.



Several of these creators have since left Revver due to other deals but the Revver community is still alive and growing.(Last night Revver threw a great screening party.)

Sure these funny videos that the guys from Invisible Engine created for Revver of "What Revver Did" are lots of fun to watch but beyond these entertaining little online shorts what Revver really did was respect talent and reward talented people while letting them retain the rights to their own creations.

As someone who creates original video content for the Internet, as a producer, as an artist I truly respect what Revver has really done.

Thanks Revver!

KISS Keep It Short and Sweet

Keep It Short Stupid is what they really used to say to me and if you want to make money at Revver or any other site that pays for click-thrus that's what you'll want to do.

With Halloween right around the corner you could make some fast cash with videos about real ghosts that are short, sweet and scary.

Like this one of the ghost of a little boy:



If any of you are up for a trip down memory lane and would like a little late night creepy thrill, have a look at the story of My Son Peter that goes with the video above. This lost website comes to us courtesy of the Wayback Machine.

Some of the links are broken so you may need to use your back button.

PARIS IN JAIL Viral Video beats VH1's Best Rated Show by 2 Millon Views

According to CNN.com "Last October, 7.5 million people tuned in to the second-season finale of "Flavor of Love" to give VH1 its biggest audience ever and adding to the channel's ratings recovery after its overdose of the "Behind the Music" bio series." and according to Youtube.com the PARIS IN JAIL: The Music Video has over 10,019,709 views. Now it did take four months to get those views but Chris Crocker's LEAVE BRITNEY ALONE! had 10 million views in just one week and that beats any VH1 Show. Leave Britney Alone now has over 11 million views.

What do media buyers pay to advertise on a VH1 show that only gets 7.5 million viewers? I don't know (please tell us if you know)but I bet it's a lot more than the creative team behind Paris in Jail got...but not for long.

As soon as online content producers are able to deliver millions of views on a consistent regular schedule and have a market place built where media buyers can find them, adverting dollars will pour in to the online video space.

If you can build your audience now and built out your advertising inventory that you control along with advertising that is a revenue share with a hosting company like Revver.com you will be ready to play ball when the Advertising Media buyers come a buying.