Incredible Product Interation

Here's some Incredible Product Integration from Apple and Pixar.

According to reelverse on YouTube"

" I was watching The Incredibles this weekend with my family and couldn't help but notice that Mr. Incredible took out that iconic envelope and a computer came out. All that was missing was the "New Soul" song.
I spent about six hours making this video, but I couldn't help but make it. I hope that Pixar and Apple don't get too upset. I'll take it down as soon as they ask.
Since many have asked. Here's how I did it:
It did take a long time to find the actual clip because I didn't want the entire movie. Once I found it, I had to look through 4 minutes of video and then cut that into about 30 seconds on a slower program because my video program wouldn't import MP4s. After I cut it to 30 seconds, I had to export it to another format that I could begin to edit and add the multiple layers. Once in my semi professional editing program, I started looking for pictures of the MacBook Air. After downloading about 15 pictures I used just one but I had to fix it because it was a partial picture. About a tenth of the book was missing from the picture. It did take me a while to make the MacBook Air look complete. Then I imported that picture in FCExpress (my editing program) and began matching the movement of the original device with the MBA. I then realized that to make it come out of the envelope I had to put another layer on top of the envelope to cover the MBA. To do that I had to take a picture of the entire scene and export that to Photoshop and delete the rest of the scene and just keep the envelope. Once I had just the envelope, I made it move with the original envelope to cover the MBA until it was released into Mr. Incredible's hand. Then I saw that the MBA covered Mr. I's thumb, so I had to do the same procedure for his thumb of taking a picture of the screen, keeping the thumb and matching the movements to the original. I had to do that with his right thumb too. Then I realized that the sound hadn't carried over from the original burn so I had to import the original sound but then realized that only part of the sound was appropriate because there was beeping and talking in it. So I had find other music to cover the parts where there was talking and that took a while. I finally put the new music towards the end of the video and then made the words appear at the end of the video with no problem. I did however have to edit the last picture of the MBA so that I kept only the MBA and not the background. All that plus many renderings and the program quitting on me one time before I saved took 6 hr."

Diluting Your Feed

Is your RSS feed powerful enough that you need to dilute it?

I didn't think so but lots of people are diluting their feeds by making other feeds available. I'm guilty of this and I'm not sure how to stop it.

Why does this matter you ask? Well I guess it matters only if you want the free promotion that Apple gives you on the iTunes Store in the podcasting directory and if you want to make money by controlling and selling your own advertising inventory.

It stands to reason that if you make your content available in as many formats as you can that more people will be able to choose what feed they want to subscribe to. Right? Okay, sure but when someone subscribes to your Windows Media feed they are not subscribing to your feed that is featured on the iTunes Store and they don't count as a subscription for the day that will bring you up in the iTunes rankings. What good does moving up in the iTunes ranking do me? Well if you have content that is emotionally compelling and can really build a large audience it means a lot. It took me over a month to get listed on the iTunes Store and once French Maid TV was featured as new and notable we shot up to number one in 3 days and pick up 20,000 subscribers overnight. Then we were mentioned in Wired Magazine and picked up another 20,000 subscribers. Your feed is very important because it allows you to reach a lot of viewers quickly and the iTunes Store is a great way to get new subscribers and be noticed by business development people and media buyers who are looking for "hot" properties.

Youtube has offered subscribing to their videos for a while but that's a separate feed from your own feed and now other sites like Revver are offering subscription buttons for feeds as well. That's all well and good but in the long run where does that get you? You don't control those feeds. Sure they are another way to get more viewers paying attention to your videos but if these "Partner Feeds" go away you lose all those subscribers.

The Apple iTunes Store doesn't control your feed, you do. You create your feed and then you tell Apple where it lives. You can tell Apple about multiple feeds that you have, say an iPod/iPhone feed, an audio only feed and an Apple TV feed but if you do that you are just diluting your feed and diluting your brand when it comes to your ranking at the iTunes Store.

Looking at my stats at Feedburner 43% of the French Maid TV RSS feed subscribers come from Windows iTunes, another 43% come from Mac iTunes and the rest are divided up by up by other readers including 3% that is Zune. (I didn't even know that Zune people could watch French Maid TV. I thought I had to deliver an M4V in oder for them to subscribe.) 86% of French Maid TV's subscribers come from iTunes. They bad part about my Feedburner feed is that I don't know who my subscribers are and the only way I can contact them is by dropping something down my feed and asking them to sign up for my mailing list.

Now at YouTube I only have 2434 subscribers but I can see their YouTube user name/profile and what videos they have uploaded and what videos are their favorites. This has the potential to be valuable but I've not really taken advantage of it yet. At Revver I can't tell how many subscribers I have nor can I tell anything about them.

Having as much information you can about your subscribers that you can share with potential advertisers is very important and moving forward I feel I need to figure out a way to get the kind of info that I have about my subscribers at YouTube on all my delivery channels but beyond that I feel the need to figure out how I can have one feed that I control that is viewable everywhere because I don't want to dilute my feed.

I'd love to hear other people's thoughts on this.

In the above video Brian Chappell offers a simple how to guide on setting up a basic meta refresh to enable tracking of RSS subscribers via google analytics, for sites that use services like feedburner. It is a great method to track where your sub's are coming from.

Navigating Episodic Internet Shows

With the exception of Apple's iTunes Podcast subscription I have yet to find an enjoyable way of watching Episodic Shows on the Internet.

When Prom Queen launched earlier this year it was a pain in the ass to watch the shows in order and catch up if you missed one. Eventually team Vuguru created a weekly recap show but it was hard to figure out where I left off and it still required some work. When the Big Fantastic launched their Summer season of Prom Queen called Summer Heat, Vuguru sent out a daily email and this made it much easier to catch up if I missed an episode. I could just go to my Apple mail and sort my messages from Prom and click on the shows in order.

If you go to Youtube or Revver or Veoh or Metacafe or any other video site and search for your favorite Episodic Show you will find it and it's trailers/promos in some crazy order. If you are at work trying to find that episode that you missed before your boss walks by and busts you for goofing off at work you are going to bail and wait till later to find that episode if you ever get around to it.

So far there are no Episodic shows on the front page of Youtube's Most Viewed (All Time) All: page. This says a lot about how we are still in a time of "spectacle" and have not yet moved into "Story" as far as Internet video goes. Even the Internet's biggest "Hit" story Lonely Girl 15's most popular episode only has had 1,708,683 views and if you want to start from never having seen an episode of LG15 and get all caught up, good luck. There are over 21 pages of search results for "Lonely Girl 15" on Revver and I couldn't find Episode number one so I went to LG15.com. There I found a place to start and a recap video of season one that brought me up to speed but that was work.

We need to speak with our contacts at the video sites and ask them what they can do to help. One viral video could bring a ton of viewers to your show but if that viewer can't find the next episode or the previous ones in a nice neat way that is easy to navigate it will take us all a lot longer to build audiences. The big boys in Hollywood already know how to make a programming dial work. It won't be long before they figure this out too and make it even harder for us little guys to break through the clutter.

Sure there are work-arounds but that involves "work".

I’m Seeing Red.

The Red Camera that is.



All of us Independent Producers are waiting and waiting and waiting for the Red Camera to come out but I have an idea it will be well worth the wait.

I can’t really tell you what I do or don’t know about the Red Camera because I’m under Friend DA. But what I can tell you about is my best friend Ted Schilowitz who is the Leader of the Rebellion at Red Digital Cinema.

Long before there was any French Maid TV Ted and I met when we were both in our early twenties and freelancing at Cable Vision of Central Florida in Orlando. Boy, those were the days. Universal Studios Orlando and Disney MGM Studios were being built and Ted and I thought we were going to break into the movie business. One day I was editing the biggest show on Cable Vision’s local access channel, “Giovanni’s Birthday Big Top” (more about that some other time) and this long-haired surfer dude in flip flops Oakley sunglasses and a torn Inlet Charlie’s T-shirt walks in and says, “Hey I need to edit.” And I said, “Talk to scheduling and they’ll schedule you some time.” He said, “No, I need to edit now.” Well, we went around and around. I stood my ground and eventually he invited me surfing and we became friends. Ted and I went on to work on MTV’s Remote Control together and a few kids’ shows including What Would You Do? and the pilot for All That at Nickelodeon. After we both figured out that Orlando’s Studios were just lost leaders to get more tourist we both moved to Los Angeles where we worked on Crazy Careers for Kids WB and projects for E! Entertainment. We also launched a few interactive creepy stories online but I'll save those for Halloween.

One day Ted told me he had a great opportunity with a company that makes converter boxes. I asked if he was going to be producing corporate videos for them and he said, “No.” he was going to be consulting with them on new products that work with Final Cut Pro. I didn’t understand how Ted could leave the creative side and jump into some boring consulting gig but Ted went to work at AJA where he launched the IO Box and several other products and had a blast doing it. I couldn’t imagine Ted having more fun. That is until he became employee number 1 at Red Digital Cinema.

Through all this time Ted has been a great friend. He’s always been there for me through thick and thin. To see him over the last two years be involved with the Red Camera experience has been a blast for me. From IBC to the Sundance Film Festival to seeing the line around the Red Tent at NAB in Vegas for the Film that Peter Jackson shot with two of the Red Cameras, it has been amazing. Ted has created buzz without really trying to create buzz. To see Ted on the big screen at NAB, to see him on the Apple Store's Video Wall and Apple.com and seeing him on the Apple Final Cut Studio Tour has been a lark. I can hardly wait for the camera to come out.

However for most of us in the online video world with maybe the exception of Pixel Corps.’ Alex Lindsay no one will care about or be using the Red Digital camera for viral videos and video podcasts because the quality far exceeds what we need at this time but as bandwidth increases and Internet access to the best 100” HDTVs even the little Sony Bravia 52 in Flat Panel LCD TV increases we might see some online videos shot with the Red Camera. And I'll just smile and tell everyone I around, my buddy Ted worked on that Red Camera.

One last thing about Ted, with all they Hype around the Red Camera and all the people wanting to interview Ted he still takes time to talk to the little independent guys and gives them interviews when he can.