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Showing posts with label product integration. Show all posts
Showing posts with label product integration. Show all posts
Friday, February 22, 2008
Incredible Product Interation
Here's some Incredible Product Integration from Apple and Pixar.
According to reelverse on YouTube"
" I was watching The Incredibles this weekend with my family and couldn't help but notice that Mr. Incredible took out that iconic envelope and a computer came out. All that was missing was the "New Soul" song.
I spent about six hours making this video, but I couldn't help but make it. I hope that Pixar and Apple don't get too upset. I'll take it down as soon as they ask.
Since many have asked. Here's how I did it:
It did take a long time to find the actual clip because I didn't want the entire movie. Once I found it, I had to look through 4 minutes of video and then cut that into about 30 seconds on a slower program because my video program wouldn't import MP4s. After I cut it to 30 seconds, I had to export it to another format that I could begin to edit and add the multiple layers. Once in my semi professional editing program, I started looking for pictures of the MacBook Air. After downloading about 15 pictures I used just one but I had to fix it because it was a partial picture. About a tenth of the book was missing from the picture. It did take me a while to make the MacBook Air look complete. Then I imported that picture in FCExpress (my editing program) and began matching the movement of the original device with the MBA. I then realized that to make it come out of the envelope I had to put another layer on top of the envelope to cover the MBA. To do that I had to take a picture of the entire scene and export that to Photoshop and delete the rest of the scene and just keep the envelope. Once I had just the envelope, I made it move with the original envelope to cover the MBA until it was released into Mr. Incredible's hand. Then I saw that the MBA covered Mr. I's thumb, so I had to do the same procedure for his thumb of taking a picture of the screen, keeping the thumb and matching the movements to the original. I had to do that with his right thumb too. Then I realized that the sound hadn't carried over from the original burn so I had to import the original sound but then realized that only part of the sound was appropriate because there was beeping and talking in it. So I had find other music to cover the parts where there was talking and that took a while. I finally put the new music towards the end of the video and then made the words appear at the end of the video with no problem. I did however have to edit the last picture of the MBA so that I kept only the MBA and not the background. All that plus many renderings and the program quitting on me one time before I saved took 6 hr."
Labels:
apple,
Incredibles,
MacBook Air,
Pixar,
product integration,
product placement
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