Spectacle Story and Emotion

What ever you are marketing, even if it is a presidential candidate, Spectacle, Story and Emotion are more than your friends. They along with editing, music and voice over they are your lovers. Mixing them together you can create beautiful or ugly babies and those children can go on to make you proud or leave you broke and bitter.

This campaign video from Barack Obama is a sappy emotional story that depending on who you are can move two or more emotions and has the ability to motivate you to vote for or against a man with an American story to share.