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Friday, December 28, 2007

Who Pays for Video Views?

Well the help of a Berkeley PHD I've started working on a new list of sites that pay money for video views. Revver has always been my favorite but since they are late on my payment this month I thought I should start looking to see what else is out there.

Let me know if you receive monthly payments for your video views.

Thursday, December 27, 2007

What Makes a Video Have Over 2 Million Views?



Examine any popular video and you will find components that move human emotions. Examine any viral video and you will find that two or more emotions are moved.

Take for example the above video titled: "Baby Got Back In Department store." This video has had over two million views on YouTube and depending on who you are just the title itself could have an emotional effect on you but the video itself can take you through a list of questions that evoke emotions.

As you watch the video your mind goes through a series of thoughts about what these kids are doing, what things you did as a kid, what kind of trouble they are going to get into, what people in the store must have thought when they did this, what the Walmart people thought, how many other kids have done this and other questions that support the main question: What is the story behind this video?

Are there viral videos that you've seen that make you experience more than one emotion?

Monday, December 24, 2007

A Few of Time's Top 10 Viral Video Picks Are Out of Touch

Hey it's always nice when old media pays news media some attention and Time has done that coming out with it's Top 10 Viral Videos list but Time didn't do their homework and their list shows how out of touch they are with new media.

I took a look at their list and decided I would examine what I think made these videos viral or not.


#10. Daft Hands



At number 10 with almost 11 million views on YouTube is Daft Hands. This video is a hand jive performed to the tune Harder, Better, Faster, Stronger by French duo Daft Punk. Even though there is lots of "suspense" at the beginning of the video I'm surprised it caught on because it takes about a minute for the action to get started. But once the finger dancing gets going to a snappy beat that builds on lyrics from the opening of the old Six Million Dollar Man TV Show the question. "How did they do that?" pops in your head much like the Diet Coke and Mentos video from years gone by. At that point I think we are dealing with the combination of real suspense, surprise and the simple spectacle of what words with reveal themselves to the songs lyrics and if they will show up on time as the the pair of hands dance. This video does belong on the list.


#9. Clark and Michael



While I think it's great that Time has taped an Online Series for some attention I'm not seeing the views on YouTube that add up to make this series classify as "Viral" maybe they are getting views on another video hosting site but there are many more online video series with more views than Clark and Michael. This video doesn't belong on the list.

#8. Dan Rather Collar Up



When did 300,000 views put a video in the "Viral" category? This is a mildly amusing video that's painfully long to watch. What was Time thinking? I don't think it belongs on the list.

#7. Can't Tase This



While I think "Can't Tase This" is a fun Mashup of the "Don't Tase Me" Phenomenon I don't think it has the views that other "tase" videos do like the University of Florida student Tasered at Kerry forum" It doesn't belong in the Top 10.


#6. I Ran So Far



This SNL Digital Short from Saturday Night Live's Andy Samberg that makes fun of Iran's president might have been one of the all time viral videos on YouTube but we will never know because it got pulled from the online video giant for copyright issues.

I do consider this video to be viral but it's a tough one for me to admit because it comes from traditional media and gets a boost from appearing on Saturday Night Live first. Who knows how many more or less views it would have had if it was posted online first.

Forgetting all that emotional baggage I have about where the video came from and just looking at it on it's own merits I Ran So Far is a true gem. Building on the visit of Mahmoud Ahmadinejad to New York's Columbia University where he announced that there no homosexuals in Iran.

Using the music of Adam Levine from Maroon 5 the video "exposes" that Mahmoud Ahmadinejad is gay. Playing on the hostile feelings many Americans had about the Iranian's visit to NYC and his comments about homosexuals this video plays on several emotions and was very topical. So for the year it belongs on the list but in the long run I think this video will need too much explaining to have any staying power.

#5. Prison Inmates' "Thriller" Video



When you first watch the prison inmates' "Thriller" with over 9 Million views on YouTube you ask yourself, "Is this for real?" "Why?" "Is this a real prison?" "Why did they let them do this?" "Is that a guy or a girl?" and many other questions that you just can't come up with an answer to right away and those are the things that are really good for creating an online viral video hit. This video belongs in the Top 10.

#4. Hillary 1984



Mashing up Apple's 1984 launch commercial and Hillary's speaches this video moves emotions for Democrats and Republicans as well as Macs and PCs. With over 4 Million views on YouTube this video is a maybe for the list. Although we are approaching an election year... (Feels like we've been in one.)

#3. Miss South Carolina Teen USA



A Sexy dumb blond with over 20 Million views is always going to make a top 10 list and I think this one does indeed belong in the top 10.

#2. The Landlord



One adorable little toddler, one Hollywood Superstar and over 50 million views make this viral video work on many levels. It creates many questions in the viewers head, emotionally engages on several levals and although it's not one of my personal favorites I think it absolutely belongs in the top 10.

#1: Leave Britney Alone!



Over 14 million views on YouTube and depending on who you are an avalanche of human emotions that have spawned many spoof and response videos (some by celebrities) with millions of views of their own and lots of press coverage. Time did get this one right.

Did you have any favorites that didn't make the list?

Friday, December 21, 2007

Thursday, December 20, 2007

MacWorld is Coming - Will you be my friend?



So MacWorld is coming in January and the MacMost podcast has reported that as usual Steve Jobs is keynote speaker for Macworld. Big surprise there.
In a more surprising move Lee Gibbons of Podango has asked me to speak at MacWorld about marketing your podcast but beyond that I'm going to be using my time there to make more friends. One of the best things I've learned in my time in new media is the power of friends.

I've signed up for the MacWorld Expo Social Network that uses Ning and I hope to make some new friends before MacWorld.

I used to go to conferences looking for business deals and sometimes I would find them but more often than not what I found was that I made a new friend that I did business with or that lead to new business in one way or another. The other business people that I met never really developed into anything because I didn't make friends with them and I didn't have a relationship with them.

As you move forward in your online video travels don't look for new business deals, look for new friends that you can do business with.

Wednesday, December 19, 2007

Ask a Ninja Co-Creator Launches Blog



So Kent Nichols of Ask A Ninja fame started blogging today and he blogged about how you should not put your online video fate in the hands of YouTube. He's reffering to Perez Hilton being suspended on YouTube.

Kent also gives some great advice on the way you should do things because it worked for him.


"In this new media world, build your own domain. Create traffic that you can sell your own ads against. Build up your video views through your own site and then monetize them using Revver et. al., and then sell CPM ads as soon as you can."

He also says that because of his post about YouTube he's worried that his videos might be taken down.

I've posted one of his YouTube videos up above just to keep track. It's the What is podcasting? episode.

Tuesday, December 18, 2007

Online Video Guides



There are many online video guides out there. Have you seen OVGUIDE ?

Do you have a favorite online video guide?

Monday, December 17, 2007

WGA Members Welcome!




According to the LA Times, "Dozens of striking film and TV writers are negotiating with venture capitalists to set up companies that would bypass the Hollywood studio system and reach consumers with video entertainment on the Web."

I say, Welcome to the Web!" If the WGA members are able to get funding and set up their own digital studios we all will benefit because the advertising market place will develop faster.

I think the writers have had a taste of the creative freedom the Internet has to offer and they don't want to go back.

Sure they are going to make things a little more competitive for all of us but I welcome the challenge to raise the bar.

Now you VC need to whip out your checkbooks and get things rolling before the Spring Advertising Upfront!

Friday, December 14, 2007

The Hardest Working Couple in Online Video



Most people throw a Holiday party to kick back relax and enjoy some downtime with friends and family, not Zadi Diaz and Steve Woolf of Epic FU.

Last night several of the "Online Video Movable Feast" gang were invited over to Steve and Zadi's house for drinks and pizza but instead of serving small talk and pigs in a blanket the Epic FUers had us reading things for them on camera. We even had to sign talent releases - not that anyone had a problem with it.

From Notourage's Sarah Atwood to Ask A Ninja's
Kent Nichols and Tiki Bar TV's Jeff Macpherson to Doug Bresler, from Doogtoons and Bonny Pierzina, Vu Bui and Lan Bui from Noodle Scar the group was taking turns reading lines while Steve worked the lights and camera and Zadi held the cue cards. Steve and Zadi didn't even stop to have a drink. They just kept working the whole time I was there.

These are the early days of online video and if you are looking to get some ideas on how to make money with online video pay attention to what Steve and Zadi are doing.

1. They keep costs low by not having office space and they shoot in their home.

2. They are a two person team who write, produce, direct, host, edit and do their own website work.

3. They involve their friends and their online fans to generate content and build a community.

Steve and Zadi are absent from many online video social events because they are always working and that work ethic is starting to pay off for them.

They signed with UTA as their agent and struck a deal to produce Epic Fu for Next New Networks and besides all that they are really nice people.

Wednesday, December 12, 2007

My Computer is Sick



To make your videos viral you need to move emotions. The Internet is full of vloggers who document their lives or topics they care about but I have yet to come across a Vlog that is emotionally compelling to me.

My computer is down this week so I took some time and watched Michael Moore's documentary SiCKO. I'm curious if any of you have seen this film and if it moved any emotions or made you think about the country you live in?

Monday, December 10, 2007

Revver Holiday Screening Series


'Tis the season for another screening http://www.blogger.com/img/gl.link.gifparty and the second Revver Screening Series is tomorrow night, Tuesday, December 11 from 7:00-9:30 pm. It features holiday-themed videos and is at the Goethe-Institut in Los Angeles.

In addition to a hand-picked batch of great videos there will be food and plenty of libations to help keep everyone warm. If you are in LA and would like to meet some of the online video community this is a great place to do just that.

The event is co-hosted with HollyShorts, LA's premier outlet for quality short films, and the evening's program includes HollyShorts Best Animation Winner “Once Upon a Christmas Village,” featuring the voice talents of Jim Belushi and Tim Curry.

The event is free and there are still a few tickets available, find out more and RSVP here.

Saturday, December 8, 2007

Big Brother Coming to a Free Wi-Fi Near You?

According to Podcasting News "The U.S. House of Representatives on Wednesday approved the SAFE Act, a bill saying that anyone offering a Wi-Fi connection to the public must report illegal images including “obscene” cartoons and drawings–or face fines of up to $300,000."

So let's say you are sharing your Wi-Fi at a conference? Are you going to have to keep track of what everyone at the convention is sending through your laptop? Is the Apple Store going to have to record and screen everything that gets uploaded at all their retail stores? Could this be another way to make money in online video without having to be creative?

"The SAFE Act gives companies a $300,000 incentive to watch and record what you do online, and it raises a lot of questions for anyone that publishes content to the Internet."

Friday, December 7, 2007

Where Do You Get Your Online Video News?

Slowly but surly old media companies are starting to cover the online video scene on a more consistent basis. TV Week has quietly launched Web Video Report a site about the business of online video. For those of you that have just stumbled across my blog you may not know about some of the websites that cover our space. Here’s a little list in case you are interested:

NewTeeVee

Podcasting News

Web Video Report

Daily Reel – (Hasn't updated in a while -not sure why.)

If you know of some other ones please let me know.

Thursday, December 6, 2007

FREE ONLINE SAMPLES OF NEW OLD MEDIA



MySpace, IGN, Rotten Tomatoes and Walkhard-movie.com will be previewing exclusive footage from comedy Walk Hard: The Dewey Cox Story Starring John C. Reilly.

In a press release from Columbia Pictures says, “The first 10-minutes of producer Judd Apatow's comedy Walk Hard: The Dewey Cox Story, will be available for viewing online beginning this weekend on such highly trafficked websites as MySpace.com (http://www.myspace.com/), IGN.com (http://www.ign.com/), Rottentomatoes.com (http://www.rottentomatoes.com/) and http://www.walkhard-movie.com.”

Plans are to post the footage at approximately 3 PM (PT) Friday and it should be available at least thru this weekend.
Now this sneak peek just so happens to coincide with the riotous "Cox Across America Tour." For those of you not in the know that’s a seven-city concert event featuring the film's star John C. Reilly appearing live on stage as Dewey Cox with his band The Hard Walkers. This concert tour was "sold out" within hours of the announcement of the promotion, and all of the concert dates thus far have been S.R.O. -- standing room only. Walk Hard: The Dewey Cox Story will be released nationwide by Columbia Pictures on December 21, 2007. It also happens to be the only major studio comedy to debut in theaters during the upcoming Holiday season.
Streaming of the footage will enable movie fans a chance to "Walk Hard for 10 minutes" and experience the early days of Dewey Cox, a music legend and infamous rock and roll icon who lived his creed -- "Walk Hard."

So now I’m wondering how long till them there fancy movie picture studios start making the whole movie available online at the same time as it appears in that there theater?

Keep in mind because the film is rated "R" by the Motion Picture Association of America for "Sexual Content, Graphic Nudity, Drug Use and Language," access to the first 10 minutes of the movie will feature an "age gate" with the intent of allowing moviegoers who are aged 18 or over to screen the material but I have posted the "Redband" Restricted Trailer just in case you are a video podcaster under 17 and you aren't going to get to see Dewey Cox.

Wednesday, December 5, 2007

International Day of the Ninja



The very first episode of Ask A Ninja was posted in late 2005 on a blogspot blog for Beatbox Giant. The first question was Matt's questions about when and where ninjas get their uniforms. (I wonder who Matt is? Maybe the bass player for the band that does the theme some but I never asked the Ninja)

In the Question #1: The Ninja-Mart Store episode the Ninja didn't even have a real Ninja uniform because the shows creators Kent Nichols and Douglas Sarine couldn't afford one. They shot the show with a broken camera, a good mic and launched with a catchy theme song "I Am Ninja", by the German band The Neu Tickles. Two years later it is the International Day of the Ninja and Kent and Douglas are grossing $100,000 per month in advertising revenues.

That's right $100k per month for a guy dressed in a Ninja suit standing in front of a wall yelling answers to a question that one of their viewers asked via email. But keep in mind their videos do get millions of views.

At the risk of being killed by the Ninja I'm going to give you a little bit of the story on how it all came together.

Kent and Douglas met in an Improvisational acting class in the Los Angeles area. From there they started creating an animated show about Ninjas living in Orange County, California. As they got further and further into developing the show for another production company they realized that animation was really, really hard to pull off so they were ready to throw in the towel and call it quits but Douglas wouldn't let it die. Douglas started asking Kent questions about video production and internet videos and how they could do something - anything - on the cheap. After spending some time watching other popular videos on YouTube they came up with Ask A Ninja.

I first met Kent in the Spring of 2006 at Vloggercon. We were on a panel together about creating characters and I got slammed by the crowd. They hated me but loved the Ninja. At that time Kent and I were both amazed by what Andrew Baron and what he was doing with Rocketboom but then came the big break up. Andrew and Amanda from Rocketbook had a big public falling out.

Later in the Summer I met Douglas for the first time when Kent and I were on another panel together at Comic-con and Kent and Douglas were making changes fast.

At that point because of the big Rocketboom breakup Kent and Douglas realized that no one in this online video space knew what they were doing when it came to monetizing online video. So Kent and Douglas decided they would figure it out for themselves and to do that they knew they would need money, which they borrowed from their family.

They were using Revver to host their videos and Podtrac to get advertisers and both services worked but just not on a big enough scale to make enough money to live on and pay back the money they had borrowed.

The Ninja boys also had a few great little things happen. They were asked by NPR to do a movie review for Pirates of the Caribbean and the Ninja was asked to be the judge of the Yahoo Talent Show. Both events gave Ask A Ninja more visibility and more video views.

Along the way Kent and Douglas picked up UTA as an agent and signed with a high profile Manager and high powered entertainment attorney.

Once they had those pieces in place they started talking with an online video podcasting company, Podtech about taking over advertising for the Ask A Ninja videos but at about the same time they also met with a very smart man by the name of John Battelle from an online advertising agency called Federated Media to talk about handling the advertising inventory for both their website and their videos.


Now keep in mind that Federated Media had never monetized online video before but John Battelle put together a very detailed and well thought out plan of how Federated Media would bring money to the Ask A Ninja Brand and Kent and Douglas liked the man and they liked his plan.

UTA brokered the deal with Federated, it took a few months to get things up and running but now my best guess is that the Ninja boys are taking home around 30-40K each per month and in the scheme of things they are just getting started.

Best of all Kent and Douglas are still nice guys, they are now dept free AND they still own Ask A Ninja. Now that’s something worth creating a special day to celebrate.

Tuesday, December 4, 2007

Spectacle, Story and Numbers



Blake Calhoun and his band of Dallas, Texas Indy Filmmakers have created a Internet show called Pink that has YouTube numbers that are as impressive as the highly PRed web series Quarterlife.

His first episode has had almost 2.5 million views on YouTube alone!

Considering the Context



This morning I went to visit TV Week and had a look at their Viral Video page. Today's 3 top viral videos (as calculated on a weekly basis by Nielsen//NetRatings)were:

1. Body Rock - Blogger Perez Hilton boogies to some Ashlee Simpson.

2. Cat Snatch Fever - This cat wants that cake, end of story.

3. Fired Man imitates the Human Torch Johnny Storm.

Then I thought to myself, If I was a media buyer and I came to this high end site called TV Week - a site that I would think would really know what's going on in online video - and I saw the top three videos were all a bunch of foolishness I would move on thinking online video is not ready for the brands I represent because the top content is pretty poor.

Unfortunately we are not yet out of the time of "spectacle." We as online viral video producers need to raise the bar on the viral video content we are creating. The problem that we run into is that normally to raise the bar producers throw more money at the problem and we can't do that yet because we won't see a return on our investment. Instead of doing that we need to throw more creativity at the problem.

How do we create more emotionally compelling content that can compete with Cats, Farts and Crazy Gossip/Celebrity Vloggers like Perez Hilton and still be inviting to advertisers? We need to focus on simple stories that have spectacle and move more that one human emotion. And if we want to make money in online video advertising we need to consider the context in which advertisers and media buyers are going to be sampling our videos and how those videos are going to be viewed within the context of the media outlets that are going to write about them.

Media buyers don't have time to search the net and watch videos the way we all enjoy watching and sharing videos. Media buyers want to get their work done by doing a great job for their clients and then they want to get home and enjoy some down time. They don't want to help video producers. They want to help their careers by doing well for their customers.

If you see advertising on or around an online video think about why the media buyer spent their clients money on that video, who they are reaching with that video and what is the context. Then think how you can do something better for less money.

Monday, December 3, 2007

Friends vs Fans



How can you have over 1000 Friends? If you did, how often would you talk to each and every one of your friends? How often would you see them? Send them a gift? Have dinner with them? What makes someone your friend vs a fan?

I think a little common sense goes a long way here but beyond that think about your brand vs you. Are you your brand or is your brand your brand and you are you?

If you are building a brand online your online "Friends" need to be treated as fans and feel free to get as many of them as possible. If you are building relationships to help grow your brand be careful about mixing your fans and your friends. It can come back to hurt you.

I hate it when someone I know in real life sends me a SPAM email about their project. "It feels very disingenuous and makes me want to "unfriend" them. I'm sure there are things that I've done and continue to do that rub people the wrong way as well but that's not going to stop me from talking about this.

Last night Chris Brogan (who I really enjoy hanging out with and drinking beers with at new media events - especially cause he's the one usually buying) twittered (or tweeted as some of you like to say) that he had posted over 10,000 times on Twitter. That got me thinking about how many of his postings were of any interest to me. The answer was very few and I removed Chris from my list of people that I follow on Twitter. Eric Rice then Twittered that he had Chris beat by a few hundred posts. I then thought about removing Eric but I realized that some of Eric's posts are informative to me because Eric likes to mix things up and create controversy. Eric also interacts with others way more than Chris. From what I see, Chris is usually Twitter Out" not "Twitter back and forth".

This morning I saw Susan Bratton twittered that she "just crested 1,000 FaceBook friends" and that prompted me to write this post.

Ask A Ninja is a Brand, and serves as a good case study for this. Associated with Ask A Ninja is Digital Filmaker, Beatbox Giant and the shows creators Kent Nichols and Douglas Sarine.

On Ning, they have their official Fan Page, with 4802 members (at the time of this posting)on Facebook they have a Ask A Ninja Page and Kent has a page and I don't know if Douglas has a page.

They have kept their fans separate from their friends.

Now comes the gray area. Sometimes as a content creator you will have fans within the Internet video community that want to be friends with you. This makes things very confusing. I think the best way to approach this is to set some standards for yourself and think about what works best for you. Don't just click the "accept" button thinking the more friends you have the more money you will make because in the real world, the more "friends" you have the more you will dilute your relationships. However online the more "fans" you have the more money you have the potential to make.

All that said I'm sure Chris Brogan will still buy me beers because he's that nice of guy but my point here isn't really to ridicule anyone it's to have us all focus on the real power of the social networks and how we can best use them to grow our brands and monetize Internet Video not just have the most posts.

Remember, "Fame without fortune turns you into Joey Buttafocco." and you can't pay your rent with Twitter posts.

I think Chris Pirillo explains the "friends thing" pretty well in the above video and he also talks about how sites not sharing revenue "cheeses" him off.


Lower your head, watch your step and enjoy the rest of your day on the Internet.

Sunday, December 2, 2007

Time To Build a Market Place

Right now if you are an advertiser or a media buying looking to spend a million dollars in online video and see a return on your investment you might have a hard time spending your money but tomorrow that will change - or at least it will begin to change. Tomorrow the Association of Downloadable Media will be announcing their newly elected leadership.

The next steps for the ADM will be to work with advertisers, and advertising agencies to establish standards to downloadable audio and video.

Once these standards are established advertisers and advertising agency media buyers will know what they can buy and content creators will know what to start calling their advertising inventory. Unfortunately it's going to take some time for all this to happen but I'm sure that one way or another it will all come together just the way that banners, buttons, skyscrapers and cpc text links did for web page advertising over that last ten years.

Saturday, December 1, 2007

Everyone is a Winner

Last night Irina Slutsky, Lan Bui, Vu Bui and Bonny Pierzina threw an "Awardy" (An Award Show that is really just a party)called The Winnies. All the usual suspects in online video were there. The boys from Big Fantastic, Ask A Ninja, Ask A Chola, Tiki Bar TV, Eddie, Cory, Betty, The Husbands, Nontourage, Goodnight Burbank / Abagail's X-Rated Teen Diaries, Viropop, iJustine, Mark Day and a bunch of others.

The Official Winnies site say, "If you have posted a video online within the last year -Congratulations! You are a Winnies Winner!!"

Well that message goes far beyond it's face value. If you have posted a video online in the last year you are a winner because you are several steps ahead of a lot of people who will trying to figure out how to make money on the Internet and if you went to the Winnies you are several steps ahead of everyone else. Not because the Winnies were a fantasticly fun time but because the relationships the attendees are making are going to help them in their pursuit of monetization for their videos.

Awards parties like the Winnies aren't where big deals get signed but they are where big deal get started.

Looking around the room I saw future millionaires who are all just waiting for the market to develop.

If you have any chances to get out an party with people in the online video community do it. I worked in TV for years and I never had the amount of fun that I'm having now in Internet video. It's because of the people. We are all working hard to make this an industry that supports us and we are all having a fun time doing it together because we are all winners.

Hats off to Irina, Lan, Vu and Bonny for putting together such a great event and to the sponsors for picking up the tab.

Friday, November 30, 2007

Pain Killers Not Vitamins

Companies come to me all the time with exciting new technologies that they want me to test or use for French Maid TV.

From subtitling technology to dynamic ad insertion to hot spot clickable video advertising I get to see a lot of cool Web 2.0 tech. What I don't get to see are a lot of good business models.

After I demo some new tech and like it I ask the people what their revenue model is and I can't tell you how many times I get the , "Well you pay us $xxx per month." If I was a big company with a budget for new tech that might be a way to go but I think a lot of these new start ups are really missing the boat.

Sure I've had a little success with monetizing online video but I'm not rolling in money. I need pain killers not vitamins.

"Tim's on drugs now, look out.", you say. No I'm not dating Tina. I'm talking about technology that is a win win for both sides without investment.

Take a look at Revver and Podango they both offer FREE Hosting and the ever so wonderful 50/50 Rev Share split. Kind of similar to some studio deals.

How cool is that? Two years ago when I launched French Maid TV I was paying $4000 per month in video hosting. Now with companies like Revver and Podango I can make almost that much each month by hosting my videos at sites like theirs. Truth be told I don't have any files at Podango and I sure would like to have them there but they are a "Family Friendly" site and I can respect that.

So my advice to you as a content producer is look for the technology to be FREE with a revshare that is 50/50 or better in your favor and for all of you Web 2.0 Techies that are slumming it at my blog / vlog about Internet Video I say, "Get your act together and help us monetize our video by offering us a FREE service that makes us both money that we split 50/50."

Lower your head, watch your step and enjoy the rest of your day on the Internet.

Thursday, November 29, 2007

This is the Web and It's Going to Murder Your TV w/ Cherry Chocolate Rain



Dr. Pepper, their marketing department and ad agency have hit a home run in my book!

They know the power of the internet, understand what is acceptable to the audience and have created a gem of an integrated advertising video.

Creative team Dr. Pepper has delivered in a big way.

THEY GET IT!

Dr. Pepper has posted a new video mash-up "Cherry Chocolate Rain" Original Song by Tay Zonday on Tay's YouTube page that takes the popular web celebrity and builds upon his success with spectacle and story placing the YouTube Star in his own high end music video singing about the new Dr.Pepper Cherry Chocolate drink.


On his YouTube page Tay says, "Dr Pepper decided to make me a music video to celebrate their new Cherry Chocolate beverage! It was a fantastic shoot and I met lots of talented people!"

Tay also lists credits for the video:

Featuring Mista Johnson http://www.mistajohnson.com

Produced by True Entertainment
http://www.trueentertainment.net

Executive Producer, Shari Solomon Cedar

Director, Jeff Tomsic
http://www.jefftomsic.com

For information on Diet Cherry Chocolate Dr Pepper go to http://www.drpepper.com

Download MP3:
http://www.tayzonday.com/Tay_Zonday_F..."

The big test now is will Dr Pepper see an ROI on their Investment and will they share that case study with the rest of us integrated advertising folks?

Wednesday, November 28, 2007

Online Video Goes Yellow



Yellowpages.com is now offering video advertising.

According to their site, Yellowpages.com, "There are no up-front production fees. Just purchase a Listing Ad and choose your product"

Users can select from a "Video Profile" where Yellowpages.com will "create a unique video, using your photos and brand guidelines, to showcase your company's benefits and location or you can chose the premium "Video Profile" Where a video production team shoots your custom video on location — with you as the star! You'll spend a few minutes in a pre-production meeting, and one hour participating in the on-location shoot." Wow it's like Hollywood coming to your door step.

YELLOWPAGES.COM will display a video icon as a link on your ad then all your consumer has to do is "click and play" to see your business in action. Viewers can also forward your video to their friends, gaining you extra free advertising value! You can even add your Video Profile to your Web site.

The "30-second Video Profile will be distributed as part of your YELLOWPAGES.COM advertising and will enhance your priority on the YELLOWPAGES.COM site."

Now let's see who they farm out the production work to, if you will be able to do it yourself and more importantly if there will be any advertising Rev Share!

Please let me know if you find out anything more on this one. This is a marketplace that small business owners can get their heads around.

2 Girls 1 Cup - A New Low in Online Video

For the past few months the viral video "2 Girls 1 Cup" has become popular on YouTube and the video itself is not even on Youtube.

The way that 2 Girls 1 Cup has become popular on YouTube is that people are posting videos of themselves, their friends and relatives reactions as they watch the 2girls1cup video in real time, for the first time.

As for the two girls one cup video itself, the reason it is not on Youtube is that it violates YouTube's terms of service in a multitude of ways. 2 Girls 1 cup has nudity, lesbian interaction "not that there's anything wrong with that" and then it crosses the first line as feces leaves the human body but that's where the two girls one cup video spectacle train just leaves the station. That's right, it gets worst. The 2 girls 1 cup video makes French Maid TV look like a Sunday School Lesson video. 2girls1cup is truly sick and disgusting and when historian examine this point in human history I think they will compare it to the time of Ancient Rome. We have truly hit a new low in popular online video. I DO NOT recommend watching the 2 Girls One Cup video.

Beyond the fact that the 2 Girls 1 Cup video is a XXX rated video (maybe you could give it 4 or 5 X's) and a new low for online video is an interesting phenomenon and that is that the view count of the "reaction videos" of Two Girls and a Cup video are in the millions and people keep making and posting more. YouTubers are posting videos of their roommates watching and reacting to the 2girls1cup video, there best friends watching the 2girlsonecup video, even Mom's reaction to the Two Girls 1 Cup video. There's also a Reaction Party video of young adults at a party watching the 2 girls one cup video and reacting, online Celebrities Perez Hilton and What the Buck have posted spoof and reaction videos to 2 Girls One Cup video as well and there are many more.

One of the other reaction videos to the 2 Girls One cup video breaks a few more rules. Someone with a Kermit the Frog puppet does a pretty good job of imitating Kermit reacting to the 2 Girls One Cup video and this "Kermit reaction" video is getting lots of views. The problem with the Kermit reaction video to 2girls one cup is that it would be Rated R, might violate trademarks/copyrights and I know some poor little kids are going to stumble across Kermit the Frog using bad words and playing with his privates and they will be in therapy for years.

This video has struck a cord with America. When you watch it you are truly shocked by the spectacle then your mind starts working on what the story behind the making of this video is and why two young women would do such a thing. Last night after I watched the 2 Girls and a Cup video I dreamt that because of the Writer's strike Jay Leno went in search of the two girls in the 2 Girls 1 Cup video and he found them in Russia at some kind of Carnival or Fair just as they were receiving an award for doing such a great performance in the 2 Girls and a cup video. Then Jay Leno had to wait in line behind other reporters from around the world and when he got to the two young women to interview them I woke up and had to start writing this post.

If after all this talk of how disgusting the 2 Girls One Cup video is you still feel you need to see it, if you've searched YouTube and you can't find the Two Girls One Cup video, if you've searched Google and you can't find the 2 Girls One Cup video just find it the old fashion way, the way we did it before there was a YouTube. To find the 2 Girls 1 Cup video just type .com after 2girls1cup.

But I warned you. It is disgusting and you will never be the same person.

Tuesday, November 27, 2007

TV Networks Run Out of Online Video Ads



According to TV Week Advertising time in full episodes streamed online was a hot property during the upfront, ad buyers said, but some networks appear to have underestimated how many people log on to watch them. And once the networks streamed the number of spots they promised advertisers, they switched to promos and tried to find new online advertisers.

So this should tell you a few things:

1. There is money in online video advertising.

2. Advertisers buy advertising inventory well in advance.

3. The Marketplace is still building.

That said, you should build out your advertising inventory and do like the big guys, place promos for other shows you have or promos for show that your friends do.

Monday, November 26, 2007

Web Video Reports

There's a new site about making money with video on the Internet.

Here's the pres release:

Crain Communications Inc, the nation's leading business publisher, announces the launch of WebVideoReport.com, an online publication focused on the creation, distribution and monetization of Web video. The site shows users how to research effective Web video business models; develop accurate budgets for the creation of online video; determine the going rates for Web video advertising; and find out how to market their products and services with online video.

"WebVideoReport.com was designed as a one-stop destination that brings together all the resources users need to create, distribute and realize profits from Web video," said editor Greg Baumann. "It provides professional-level guidance, news and case studies together in an easy-to-navigate interface." The site is live now.

WebVideoReport.com's inaugural departments include:

CASE STUDIES

An in-depth analysis of the business models companies are using to generate revenue and market themselves with Web video.

HOW-TO ARTICLES Advice from leading industry professionals on every facet of Web video.

WEB VIDEO NEWS The latest breaking stories from the world of Web video: companies and entrepreneurs who are making news, advancing technology and spurring the growth of the market.

FEATURED VIDEOS Daily examples of how companies are using Web video to bolster their business are featured here, along with background on how they were made and how they performed.

DAISY WHITNEY TESTS WEB VIDEO Contributing Reporter Daisy Whitney evaluates the performance of Web video services and other companies at the intersection of entertainment and technology.

DIGITAL DEALMAKERS Profiling the most important executives in the Web video industry and what they're doing to increase profits in an intensely competitive marketplace.

New departments will be added as the marketplace grows, and a daily WebVideoReport enewsletter will serve as a companion piece to the Web site.

Crain Communications Inc is one of the largest privately-owned business publishers in the U.S. with over 30 leading business, trade and consumer publications in North America and Europe, including Advertising Age, TelevisionWeek and Automotive News. As an authoritative source of vital news and information to industry leaders and consumers worldwide, each of the company's newspapers, magazines and electronic news sites have become required reading in their respective sector of the business and consumer marketplaces.

Source: Crain Communications Inc

Wednesday, November 21, 2007

Standards and Practices "The Mom Rule"

What if someone you liked did something that you thought crossed a line in an online video and no one said anything about it? What if other people embedded that "bad video" on their site and no one said anything about it? What if it was someone that millions of people worshiped and paid millions of dollars to go to their movies? Would you blow the whistle on them? Would you tell people about the bad thing they did in their video?

One good argument for having movie studios and TV networks is that they have lawyers and standards and practices people in place to guard against a producer's momentary laps in judgment or a comedian's lack of judgment in going for a laugh in dangerous territory. But as an independent producer you don't have the luxury of having 12 lawyers on your staff but what you do have is "The Mom Rule."

"The Mom Rule" is a simple rule used by a lot of people who just ask themselves, "Would I be okay showing this to my mom?" Now where you get into trouble is when you are knowingly creating something that your mom won't like, say, sexy girls jumping up and down on beds while having pillow fights. In cases like that you might want to substitute "mom" with a favorite aunt or your sister or someone who you think has good judgment but isn't too much of a square. Having some line in place and knowing what that line is, is really important. Especially if you are going to have advertisers.

Now as far as that bad thing in that movie star's video...

If you tell people about a movie star posting a video that you think crosses a line won't that just send more people to see that movie stars video?

Tuesday, November 20, 2007

The Office: Top 10 Pranks On Dwight



Now I never got into The Office when it first launched on NBC because I was a big fan of the original British series of The Office but over time I have come to enjoy the American version.

That said, I found the above video of The Office: Top 10 Pranks On Dwight and I thought it was a good example of Old Media making good use of new media. What I don't understand is why it only has 100,000 views but I have a theory.

I think this video may have been posted and then turned off for the announcement of the Joint YouTube killer Hulu and then turned back on.

That, or maybe the fans of NBC's The Office don't use YouTube and the users of YouTube don't care about The Office.

In either case this little "Top Ten" recap idea is something you could use to create an additional episode of your own web series without having to shoot a new episode.

And if you have your advertising inventory sold that could mean more profit for you.

Monday, November 19, 2007

NBC picks up Quarterlife



According to Cynthia Turner's Cynopsis: DIGITAL email news letter, "It looks as though Quarterlife creators Marshall Herskovitz and Edward Zwick have managed to get their show on the air after all. NBC picked up the rights to broadcast, sell on DVD and stream the show in the U.S. and internationally, planning to premier it on air sometime in February or March after it completes its initial 36 webisode run on Yahoo TV. The deal breaks mold in various ways. It is the first primetime show to debut online then secure a network spot. (Herskovitz and Zwick first pitched Quarterlife to ABC 3 years ago, but the network ultimately passed on it.) Although NBC will contribute to production and development costs, the two producers will retain ownership and creative control of the show, according to reports. Finally, the show may be strike proof as it's primarily an independently-financed online venture not subject to the strike embargo."

Now I'm not sure how that falls under "strike proof" but it will be interesting to see how this one plays out both on and off TV and what happens when it eventualy gets canceled on NBC. Will it go back to the Internet? Or stop production for good?

Saturday, November 17, 2007

Prom Queen Paintball Day

Today I played paintball with some of the actors and the writers/producers/directors and editors of Promqueen.

I'm too sore to type anymore.

Friday, November 16, 2007

The Latest in Online Video Advertising YuMe






Robert Scoble "wanted to find out what the latest is in video advertising." Jayant Kadambi, CEO of YuMe networks shows him the latest. If you're in the video business you'll want to watch this one.

Thursday, November 15, 2007

New Tee Vee Live


"
Scott Beale from Laughing Squid" took a great photo of my heros Kent Nichols from Ask A Ninja and Jeff Macpherson from Tiki Bar TV and me while we were at the New Tee Vee Live conference this week.

If it wasn't for Jeff I wouldn't have launched French Maid TV and if it wasn't for Kent I wouldn't have UTA as my agent. I love what both of these guy have done for our industry and getting to hang out with them together is always fun.

As far as the New Tee Vee Live conference goes... well.. I'd have to say it was...great.

The VC suits were out in force and there were even some advertising people there as well.

Liz Gannes, Om Malik and the whole New Tee Vee gang did a fantastic job of bringing the right crowd together and I hope they do another conference soon.

Tuesday, November 13, 2007

Groovy Doog















From Ask A Ninja to Weird Al Doogtoons has animated the gamut. His views per episode on Revver are in the tens of thousands on YouTube they are in the hundreds of thousands even millions and he has been one of the most popular podcasts on the iTunes Store for a couple of years.

His videos are evergreen and they will continue to be discovered by new viewers as time goes on. Doogtoons is a great example of long tail content that has built a following and continues to do so.

If Doug Bresler was getting paid the CPM that Cable Networks are getting paid he could be making a living from his work.

Let's all hope that advertising media buyers see Doug's work, the audience demographic he reaches with his online videos and that they offer him a little cash in his hand for the value he provides...if he wants that sort of thing.

Monday, November 12, 2007

I Know the Real Lance Anderson















In a recent episode of Abigail's X-Rated Teen Diary Abigail sings the Pussycat Doll's hit "Don't You with Your Girlfriend Was Hot Like Me?" to the boy of her dreams Lance Anderson.

Now what makes this video really funny to me is that I know the real Lance Anderson who Abigail's Crush is based on. The real Lance Anderson is the founder of the LA Podcasters and I was there when Hayden Black who created Abigail met Lance at an LA Podcaster's Meet Up.

I have no idea what the real Lance Anderson thinks about his name sake and Abigail for that matter but all seem to be doing fine. No "awkward turtles" yet.

Abigail's X-Rated Teen Diary is a big risk for Hayden and he seams to be getting thousands of views and building an audience. It will be interesting to see how his show grows and monetizes.

If you want to meet Hayden or the Real Lance Anderson be sure and stop by a meeting of the LA Podcasters. It's a fun time.

Sunday, November 11, 2007

quarterlife Leaves Me Wanting More

Well, if you ever take a writing class there are two rules they tell you right off the bat: “Show it don’t say it.” And “Don’t write about writing.”

That said, My Space’s new online series quarterlife sponsored by Toyota, is breaking rules right out of the gate.

After watching the first episode I have yet to see any subtext in the script everything seems right on the nose. I want this show to be good. No scratch that, I want this show to be great and to break new ground on the Internet so that it opens doors for all of us video content creators and creates a marketplace for online video.

I hope writer/director Marshall Herskovitz and his creative partner Edward Zwick can pull it together for the next episodes. I was expecting a lot more from them and from quarterlife. quarterlife leaves me wanting more...a lot more.

Saturday, November 10, 2007

Do What You Love















What if someone told you that you could create a weekly comedy show and shoot it with a significant other in the comfort of your own apartment?

Well that is pretty much what they get to do at GALACTICAST.

GALACTICAST is a weekly comedy show parodying all the worlds of geek-dom. From their apartment studio, Casey McKinnon and Rudy Jahchan (along with the other Galacticast players) mash-up their love of sci-fi, fantasy, horror, comics, and video-games to bring you hilarious sketches every Monday morning.

Now what if you could do all that and get paid for it?















Now Galacticast is a finalist in THREE categories for the Parsec Awards!

Beyond all that Casey and Rudy are cornerstones in the online video / podcast / video blogging communites and I hope they can continue to have fun doing what they love to do and make more money at it.

Friday, November 9, 2007

A Happy Video Chick















She's cute as a button and a very funny and sexy girl that knows how to show a little skin in a family friendly way.

Her videos are among the most viewed on Revver and Youtube, she has a large fan base of subscribers and she is making money in online video by making fun of her family and friends. Some how this has struck an emotional cord with an international audience.

The name of her show is Happy Slip. That name comes from when she was younger and her Filipino mother was always quick to remind her to wear a half slip with her skirts. Her mother would say “Your hap eslip!! Be sure to wear your hap eslip!!”. So she grew up thinking - the term was always “happy slip”, until she was corrected by classmates who asked her if she had a sad slip as well.

She is her own production team doing everything for the videos from the scripting, directing, acting, and editing. Occasionally she will ask a family member to hold the camera for more complex scenes. She uses GarageBand, her own instruments, and sometimes feature original music from a friend, or else parody someone else’s music.

Now she's been nominated by The Filipino Channel’s “Balitang America” for Newsmaker of 2007!

She is a pioneer in online video.

Thursday, November 8, 2007

Stick to What You are Really Good At



TubeMogul is great at uploading videos and tracking the views of those videos across the internet for FREE.

They also have some great tips about making your video viral but when it comes to creating viral videos themselves they should leave it to the creative types like the Tracecats.



"How We Met" is a touching tale of stickman and stickwoman (drawn on bodies) and how the two lovers fell in love.

More info at: http://www.zoomintosee.com

The music is by Son of Dave.

And don't get me wrong, I love Brett Wilson and the guys at TubeMogul, you should sign up for their service, they just should hand their camera and editing equipment over to someone else for a while. ;)

Wednesday, November 7, 2007

Think Global International Distribution



When film making first started films had international distribution. Why? Because they were silent films with no language barriers and they had universal appeal.

Taking a look at the above video at first glance it has international distribution appeal right? Well, maybe. The guys at Future Thought Productions have done an excellent job of creating a funny animated short entitled "Crime Time: The Gift" about "Shifty (The Criminal) , a pint-sized pilferer with lofty ambitions and limited brainpower" who "dresses up like Santa Claus in an attempt to make off with stolen Christmas gifts." It's fun and it works...in places that they celebrate Christmas.

Action and Sex translate best in other cultures but comedy can be hit or miss depending on the culture of a country or region where your viral video might be playing. Fortunately for Shifty cops and robbers is a great global theme and hopefully this little gem will get lots of play world wide this Christmas season an earn team Future Thought the views and money they deserve. For more shorts from Future Thought check out their website http://shorts.futurethought.tv

Tuesday, November 6, 2007

Ze Frank



Women adore him and men want to be him. His original cool hip cerebral comedy style and quick edits are mimicked across the Internet - so much so that when people only familiar with YouTube see him now after his six month sabbatical they will think he is copying someone else.

He's the hero of many a video blogger and we've not seen him since last Spring's SXSW. For those of you who don't know, he did a short show for one year, "the show with zefrank" which was produced Monday through Friday for one year (March 17, 2006 - March 17, 2007). Then he signed with a big Hollywood Agent and took a break. I've not seen his mug online until yesterday when I came across Chris Albrecht's post on NewTeeVee.

Beyond being loved by journalist, vloggers, podcasters and his regular fans the man known as Ze Frank has experimented with online video monetization by selling t-shirts, ringtones, songs and even digital ducks.

What's next for Ze Frank?

I don't know but I'd bet it's better than regular TV.

Monday, November 5, 2007

Video for Your iPhone



Kyte.tv has a video player that works on the iPhone through the Safari Browser.

Does your video podcast or vlog play on the iPhone through the iPhone Safari browser?

Friday, November 2, 2007

Is The Daily Reel Done?

In an email today Alexandra Delyle says:

"Everyone,

I wanted to let you know that today will be my last day as managing editor of The Daily Reel. I'm about to move from LA to New York, where I have taken a job as a marketing producer for the Webby Awards.

It's been a great pleasure working with all of you through The Daily Reel; I'm sure our paths will cross again in the very near future."

A quick look at their website shows a banner ad for the great conference they put on at Digital Hollywood two days ago, the podcast says October 20 and the last post on their company blog is Sept 18.

The Daily Reel has been a great supporter of content creators, featuring the likes of

Pierre: A Hole with A View

Pierre, a Hole with a View

Posted Aug 16, 2007

Alluding to recenty released animated feature Ratatouille, this captivating, elegant live-action story turns kinky and romantic when a French mouse falls in love with his new gorgeus human roommate.



Stop It



and Obama Girl Vs. Giuliani Girl.



If it is the end, maybe it started when Felicia Williams left The Daily Reel and went to YouTube. It seems that a lot of the spunk and spice that TDR had in the past is showing up on the Entertainment Page of Youtube.

One thing is for sure, Alex Delyle will be missed as part of our community here in Los Angeles.

Thursday, November 1, 2007

Revver Launches Revver 2.0



The Baby falls over and Revver launches 2.0

Now go upload something there,send me a link and tell me how you are making money with online video.

Wednesday, October 31, 2007

Digital Hollywood




I've spent a good portion of the last two days at Digital Hollywood. It's a event that has a ton of six person panels pontificating about anything and everything digital. Creative people are far and few between the suits of tech marketing people trying to launch the next white label do it yourself broadband channel for studios and networks.

Hayden Black of Goodnight Burbank and Abigail's X-rated Teen Diary http://www.blogger.com/img/gl.link.gif Paul Kontonis from For Your Imagination and John Evershed from Mondo Media the people that bring you Happy Tree Friends were but a few of the video peeps there.

Victor Harwood puts on a great show that brings in key players that know their stuff. If you are looking to get in to anything in Digital Entertainment Digital Hollywood is the place to start.

Walking around the trade show floor I was hoping to find other companies that are doing what Revver has been doing for the last year or so and that's dumping money in my Paypal account every month for advertising that they place on my videos but unfortunately I didn't find any of those types of companies exhibiting on the floor or having cocktails at the parties. I bet once the whole YouTube Advertising thing takes off other companies will copy what Revver is doing.

I'll be back there today as at the last minute The Daily Reel has asked me to join a panel they have at Digital Hollywood about Viral Videos. I'm looking forward to being on a panel with Judson Laipply, Creator of "Evolution of Dance", Ben Relles the Prodcuer of "Obama Girl", Lisa Donovan the creator and star of "LisaNova", Anthony Padilla and Ian Hecox the Creators of "Smosh and Mark Day the editor of Rooftop Comedy who will be moderating it.

Tuesday, October 30, 2007

Con - FU - sed about Jetset



Today Bill Cammack posted in the Yahoo videobloggers group that http://jetsetshow.com is now http://epicfu.com/. I was really shocked about this and I'm not sure why I'm shocked and I'm not sure why the shows creators Zadi Diaz and Steve Woolf would change the name of Jet Set to EPIC-FU.

At first I thought it was a legal decision and that they must have had a run in with Next New Networks. But after watching the first episode I saw that they were still with Fred, Herb and Tim so it wasn't that.

I thought about calling Steve and Zadi but they work all night and are likely sleeping so I visited their site and found:

"Wasn't this show called JETSET?

Yes, it surely was. From June 2006 until October 2007 JETSET was born, grew up, and thrived. But it wasn't unique, and we reached a point where the name was no longer right for what we were doing and where we wanted to go.

With EPIC-FU we have something unique that we can fully own. And it's just cooler, to be honest. :)"

Okay, I'm starting to get my head around it. I just hope Zadi doesn't dye her hair blond next just to be "cooler."

Monday, October 29, 2007

Right Recipe, Portion Size a Little Too Big.




Right now we are in an online video snack world and longer videos are a little too hard to digest. I’m certainly guilty of creating videos that are too long but I have to do what the client wants and I don’t have a creative director or executive producer looking over my shoulder to make those hard cuts because I am the executive producer.

Anyways, when making your videos you should make sure the production values are as high as possible without breaking your bank. Average Betty does a great job. Take a look at the attention to detail that went in to this Halloween episode about butternut squash soup. The orange background behind the witch, the night vision camera mode ala The Blair Witch Project, the scary music and sound FXs as well as the lighting of the food and the step by step instructions.

I think the Betty Witch Project is great except it may be just a little too long. I know from experience that when you are having this much fun creating something it’s hard to make those decisions and cut your babies.

Beyond the serving size Average Betty has done a great job building out their advertising inventory both in their video and on their website including text on the website that people will find when searching for Butternut Squash Soup. But most importantly they have a sexy witch with cleavage for the photo on their video thumbnail. This will get them more clicks than a photo of Butternut Squash Soup. Although, these clicks might bail when they don’t get to see a naked witch. But such is life on the Internet and Average Betty is off to a better than average start.

If you are looking for an example of what you should do to get started in online video take a close look at all the Average Betty episodes and make a list of what you like about each and every one. Then make sure you use those concepts when developing your own show. There’s no film school for online cooking shows yet so you’ll have to teach yourself by studying those who are already producing online viral video show.

Friday, October 26, 2007

A New Video Rev Share Place?



Okay when I first cam across this mashable article about Channelmetv ad rev share I thought ah maybe another Revver is kicking into gear which may be the case but what I discovered when I went to the channelme.tv website was something a little more brilliant.

Imagine if you were back in the days of the California Gold Rush and you were planning on heading out West to strike it rich. You would need a way of getting out there and you would need to know where to go to dig for gold.

Now imagine if when you went to the stagecoach company to buy a ticket to get to Sutter's Mill they asked you if you wanted to buy some land near Sutter's Mill and they would throw in the picks and shovels for FREE? Well that's kind of what channelme.tv is doing.

When you go channelme.tv to see how you can strike it rich with online video they ask you if you would like to buy your own .TV Domain, (which I assume they make money selling.) They have a search box for you and all the tools set in place to get your very own Online Video Channel up and running including an advertising rev share. Sounds pretty cool if you are just starting out and time will tell if it works or not.

I poked around their "most viewed" channels a bit and had trouble navigating. It looks like a bunch of video blogs full of Youtube videos to me. Imagine if when you went to Blogger, Blogger asked if you wanted to buy your own Blog name for $24 and that Blogger would provide you all the tools to build your blog for just $24.

That seems to be what channelme.tv is doing and if they can get people to part with $24 for a .TV name or if you already have a .TV name you can sign up. I'm not sure if this will work and if it does work how long it will keep working once people figure out they can do the same thing at Blogger for FREE but I still think it's a brilliant business model that is a throw back to the days of the California Gold Rush and it has my head spinning thinking about other ways start up companies can provide tools for people to strike it rich with online videos.

Now the really wacky thing about this post is that I went to Revver, searched "channelme" and I found the above video of Dave Coulier from ABC's Fullhouse discussing ChannelME.TV for Demand Media. So if you watch that video advertising channelme.tv that I've posted here on Blogger for FREE and then you click on the ad at the end I will get paid a few pennies by Revver.

Does that play with your head a little?

Thursday, October 25, 2007

Uploading and Tracking Your Videos



So you got yourself one of them there fancy new viral videos that you made and you want to post that sucker all over that ol' Internet and keep track of all your viral video view counts.

Well cowboy, have you checked out that there TubeMogul Instructional Video?

That new fangled TubeMogul lets you upload once to TubeMogul then post on YouTube, Metacafe, MySpace, Yahoo Video and track your video counts.

Who knows what happens when they start charging money or get bought by someone who makes them start charging money but they did get a little "seed investment from NetService Ventures" and it could save you some time.

Oh, they also have a really cool "tips page."