Thursday, November 29, 2007
This is the Web and It's Going to Murder Your TV w/ Cherry Chocolate Rain
Dr. Pepper, their marketing department and ad agency have hit a home run in my book!
They know the power of the internet, understand what is acceptable to the audience and have created a gem of an integrated advertising video.
Creative team Dr. Pepper has delivered in a big way.
THEY GET IT!
Dr. Pepper has posted a new video mash-up "Cherry Chocolate Rain" Original Song by Tay Zonday on Tay's YouTube page that takes the popular web celebrity and builds upon his success with spectacle and story placing the YouTube Star in his own high end music video singing about the new Dr.Pepper Cherry Chocolate drink.
On his YouTube page Tay says, "Dr Pepper decided to make me a music video to celebrate their new Cherry Chocolate beverage! It was a fantastic shoot and I met lots of talented people!"
Tay also lists credits for the video:
Featuring Mista Johnson http://www.mistajohnson.com
Produced by True Entertainment
Executive Producer, Shari Solomon Cedar
Director, Jeff Tomsic
For information on Diet Cherry Chocolate Dr Pepper go to http://www.drpepper.com
The big test now is will Dr Pepper see an ROI on their Investment and will they share that case study with the rest of us integrated advertising folks?