Tuesday, November 27, 2007
TV Networks Run Out of Online Video Ads
According to TV Week Advertising time in full episodes streamed online was a hot property during the upfront, ad buyers said, but some networks appear to have underestimated how many people log on to watch them. And once the networks streamed the number of spots they promised advertisers, they switched to promos and tried to find new online advertisers.
So this should tell you a few things:
1. There is money in online video advertising.
2. Advertisers buy advertising inventory well in advance.
3. The Marketplace is still building.
That said, you should build out your advertising inventory and do like the big guys, place promos for other shows you have or promos for show that your friends do.