Product Placement Advertising in Web Video

Daisy Whitney's New Media Minute focuses on product placement advertising in Web video and iMeem.

Hey these guys could be on to something.

Where Do You Get Your Online Video News?

Slowly but surly old media companies are starting to cover the online video scene on a more consistent basis. TV Week has quietly launched Web Video Report a site about the business of online video. For those of you that have just stumbled across my blog you may not know about some of the websites that cover our space. Here’s a little list in case you are interested:

NewTeeVee

Podcasting News

Web Video Report

Daily Reel – (Hasn't updated in a while -not sure why.)

If you know of some other ones please let me know.

Web Video Reports

There's a new site about making money with video on the Internet.

Here's the pres release:

Crain Communications Inc, the nation's leading business publisher, announces the launch of WebVideoReport.com, an online publication focused on the creation, distribution and monetization of Web video. The site shows users how to research effective Web video business models; develop accurate budgets for the creation of online video; determine the going rates for Web video advertising; and find out how to market their products and services with online video.

"WebVideoReport.com was designed as a one-stop destination that brings together all the resources users need to create, distribute and realize profits from Web video," said editor Greg Baumann. "It provides professional-level guidance, news and case studies together in an easy-to-navigate interface." The site is live now.

WebVideoReport.com's inaugural departments include:

CASE STUDIES

An in-depth analysis of the business models companies are using to generate revenue and market themselves with Web video.

HOW-TO ARTICLES Advice from leading industry professionals on every facet of Web video.

WEB VIDEO NEWS The latest breaking stories from the world of Web video: companies and entrepreneurs who are making news, advancing technology and spurring the growth of the market.

FEATURED VIDEOS Daily examples of how companies are using Web video to bolster their business are featured here, along with background on how they were made and how they performed.

DAISY WHITNEY TESTS WEB VIDEO Contributing Reporter Daisy Whitney evaluates the performance of Web video services and other companies at the intersection of entertainment and technology.

DIGITAL DEALMAKERS Profiling the most important executives in the Web video industry and what they're doing to increase profits in an intensely competitive marketplace.

New departments will be added as the marketplace grows, and a daily WebVideoReport enewsletter will serve as a companion piece to the Web site.

Crain Communications Inc is one of the largest privately-owned business publishers in the U.S. with over 30 leading business, trade and consumer publications in North America and Europe, including Advertising Age, TelevisionWeek and Automotive News. As an authoritative source of vital news and information to industry leaders and consumers worldwide, each of the company's newspapers, magazines and electronic news sites have become required reading in their respective sector of the business and consumer marketplaces.

Source: Crain Communications Inc