What Will 2009 Bring in Web Video?

In a post for TV Week online video reporter Daisy Whitney asks Tilzy.tv What 2009 Will Bring in Web Video?

In the new year, look for immersive brand experiences, new forms of interactivity, concept before craft and a shift away from sketch comedy.

What is Next New Networks and Why Should Independent Producers Care?

Last week in San Francisco at the iHollywood Forum Web Video Marketing Summit Next New Networks' Co-Founder Tim Shey had a chance to tell me how online video producers can use Next New Networks to monetize their online videos.

I also had the chance to be on an episode of This Week in Media with Tim Shey, Alex Lindsay from Pixel Corps, Daisy Whitney, Clay Nichols from DadLabs and I must say you need to listen to Tim Shey talk about Obama Girl, Thread Banger and the sponsor Janome. Tim is briliant.











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I Smell an Online Video Hit

Exective Producers Jason Sklar and Randy Sklar just may have a hit on their hands with Back on Topps the big question is, Will Vuguru make any money? Or is this just a marketing project to relaunch Topps cards now that Michael Eisner bought it?

Who cares?

I think this series could be a big hit.

Daisy Whitney has a great post about the business end of it at Ad Age.

SPECIAL NOTE: Watch Episode 2 First!

Are You a Sell Out?

Guest Columnist Daisy Whitney posted today on NewTeeVee that, "There is a sense among the web video cognoscenti that you’re a sell-out if you aspire to make the leap from the web to TV. It’s the same mentality that dictates it’s hipper to only follow indie music than to admit you might like a tune from — gasp — top 40 radio."

Content creators shouldn't worry about TV or selling out. They should worry about what is best for the brand they are creating and what is going to give them the most happiness - unless of course they are happy being miserable - which some people are.

TV doesn't always mean your going to be rich. You could get a bad TV deal. (Ask A Ninja did. They backed out of a bad TV deal.) You could get a good TV deal. (Andy Samberg did.) You could get a TV deal and then watch your baby die in TV development. ( Did that happen to you Ze Frank?) But chances are very good that if you get a TV deal your show will be canceled. ( I think 60 minutes has not been cancelled yet but almost every other TV show has.)

Right now we have a window of opportunity here for content creators. I don't know how long it will be here or how much money you can make or how much happiness you can find but this is the first time in history that one person does have the opportunity to build a global one man brand. (or in Daisy's case a one woman brand.)

Are you a sell out? Does it really matter?

If you are lucky enough to be presented with a TV deal there are a few things you should consider: Is TV right for your brand? How long could it last? Are there other TV deals that would be better for your brand? Are other deals better to start with ? Is a book deal? How about live events? Do you have brand permission from your audience to do these things or something else?

And most importantly "How many licks does it take to get to the Tootsie Roll Center center of a Tootsie Pop?" I never made it without bitting. Does bitting make me a sell out?

Have You Voted For Next Year's SXSW Panels Yet?

Did you know it's time to start voting for next year's SXSW 09 panels?

Hugh Forrest and Kathryn Lasater have sent out the email that the 2009 SXSW Interactive Festival Panel Picker voting application has now launched.

This means that YOU now have the opportunity to help pick the Interactive panels that take place March 13-17, 2009 in Austin, TX .

REPEAT: The SXSW 09 Panels are up for voting on the Interactive SXSW Panel Picker.

You can use the search function to find a term or a presentor, or even to gauge the zeitgeist of this community. "Trends that we have noticed for 2009 include web apps, brands, lessons, news, things that are long, the popularity of the word "suck" and a lot more advanced-level proposals than last year."

Here are a few of my pics:

Advertising is Entertaining - Who's Selling Out?
Felicia Williams, YouTube
Description:
How are popular online video creators making advertising work without losing the authenticity and credibility that are their biggest assets? A panel with real experience tackling these issues will talk about things they’ve learned, successes and failures, and emerging best practices for making sponsorships entertaining without selling your soul


Video Content: Super Distribution or Super Disaster?
Daisy Whitney, TelevisionWeek
Description:
With hundreds of video-sharing sites, social networking and blogs, devising an effective video and social media strategy is daunting. Creators face a myriad of tough questions. Discover how your strategy impacts your revenue model. Take away a list of tools, trends, and tips to save time, money, and your sanity.

Online to Big Screen: Filmmakers Reflect
Kent Nichols, AskANinja.com
Description:
Hollywood is sending online video directors to the big leagues of feature films. Find out how these online pioneers made the leap, how the mediums differ, and how you can turn internet success into a dream come true.

Sex, Lies and Online Videos
Zadi Diaz, EPIC FU
Description:
As the online video world evolves, how do we properly evaluate what's been working and what hasn't? How do the old media mantras and models apply themselves to the new media world? Our experienced panel will bring together their combined knowledge and discuss what has worked for them and what hasn't. We dispel the myths about money and production, tell you what you should watch out for, reveal our new media experiences in the Hollywood world, and teach you what you need to be aware of as a producer in the digital age.

Anytime, Anywhere, Any Device: Navigating the Distribution Paradigm
Damon Berger, Revision3
Description:
How do you get online content in front of the biggest audience? What are the best distribution platforms to use? Online video sites want their content accessible – and on as many devices and networks as possible. Attend this session to learn the latest in navigating the new distribution paradigm.

Lessons Learned from Successful Online Video Producers
Tim Street, FrenchMaidTV
Description:
These popular video producers beat the odds and created profitable online videos. Learn the essential ingredients for success and how to avoid time-consuming and expensive pitfalls. Improve your chances for launching a successful online video or movie trailer by implementing the necessary elements and strategies.

Are there any panels on the panel picker list that you would like to see?

ACT NOW Time is running out!

Voting will close at 11:59 pm Central Standard Time on Friday, August 29. Panel organizers will be notified as to whether their idea was accepted (or not) beginning in mid-October.

Daisy Says Stay On Your Toes!

From New Media Minute: Power of Indie Web Video Fans
"Daisy Whitney has a warning for small Web video production studios: “You guys have to stay on your toes.” In her latest New Media Minute, Daisy talks about the money power of the major studios and why it’s important for smaller producers to stay in tune in with their fan base. Just look at Black20’s David Price, who rallied his fans all the way to a wild-card spot in the Hottest Male Web Video Host competition. Check out the latest video and make your beefcake picks at TVWeek.com!"

So it seems like she's telling all you Indie Hunks out there that: Watch out for the big guys, Shorter is better and if you didn't get in the first time have your friends write in and change her mind.

Or something like that.

Product Placement Advertising in Web Video

Daisy Whitney's New Media Minute focuses on product placement advertising in Web video and iMeem.

Hey these guys could be on to something.