Right now if you are an advertiser or a media buying looking to spend a million dollars in online video and see a return on your investment you might have a hard time spending your money but tomorrow that will change - or at least it will begin to change. Tomorrow the Association of Downloadable Media will be announcing their newly elected leadership.
The next steps for the ADM will be to work with advertisers, and advertising agencies to establish standards to downloadable audio and video.
Once these standards are established advertisers and advertising agency media buyers will know what they can buy and content creators will know what to start calling their advertising inventory. Unfortunately it's going to take some time for all this to happen but I'm sure that one way or another it will all come together just the way that banners, buttons, skyscrapers and cpc text links did for web page advertising over that last ten years.