Spectacle Story and Emotion

What ever you are marketing, even if it is a presidential candidate, Spectacle, Story and Emotion are more than your friends. They along with editing, music and voice over they are your lovers. Mixing them together you can create beautiful or ugly babies and those children can go on to make you proud or leave you broke and bitter.

This campaign video from Barack Obama is a sappy emotional story that depending on who you are can move two or more emotions and has the ability to motivate you to vote for or against a man with an American story to share.

Viral Video, Spectacle and Story in an Elevator

Here's a short viral video story of a man trapped in an Elevator.

What emotions do you experience when you watch this video?

Short Pranks Can Pay More Than Long Clips

Short video pranks can combine both spectacle and story in just a few seconds. Short videos can also generate a lot more ad revenue because people sit through the whole clip and are more likely to click on an ad because they see the ad as apposed to viewers that never make it to the end of a clip and never see or have the opportunity to click on the video ad.

Spectacle vs Story

My head hurts thinking about this spot and who created it. Not just the product Dove but all the creative types and production people who have spent their professional careers working on beauty campaigns that have now launched a new project to help women with self-esteem. Will these people give up their advertising careers and never work on a campaign with a skinny woman again? I really doubt it. But beyond the pot calling the kettle black this video is emotionally engaging, has spectacle and one hell of a story/back story that people will be talking about for quite some time.

Now if you will excuse me I have to go find some new French Maids.