Thursday, October 4, 2007
Spectacle vs Story
My head hurts thinking about this spot and who created it. Not just the product Dove but all the creative types and production people who have spent their professional careers working on beauty campaigns that have now launched a new project to help women with self-esteem. Will these people give up their advertising careers and never work on a campaign with a skinny woman again? I really doubt it. But beyond the pot calling the kettle black this video is emotionally engaging, has spectacle and one hell of a story/back story that people will be talking about for quite some time.
Now if you will excuse me I have to go find some new French Maids.