Friday, October 19, 2007
What Revver Really Did
When Steven Starr and his indi-minded crew launched Revver they had a dream of connecting video content creators with an audience then connecting the video content and the audience with advertisers but beyond that they have created a community of Revver creators that are a Farm League for major entertainment companies. By offering money to talented video producers Revver attracted the likes of Ask A Ninja, Goodnight Burbank, Invisible Engine, Zoomilk, Psychic Bunny and Big Fantastic.
Several of these creators have since left Revver due to other deals but the Revver community is still alive and growing.(Last night Revver threw a great screening party.)
Sure these funny videos that the guys from Invisible Engine created for Revver of "What Revver Did" are lots of fun to watch but beyond these entertaining little online shorts what Revver really did was respect talent and reward talented people while letting them retain the rights to their own creations.
As someone who creates original video content for the Internet, as a producer, as an artist I truly respect what Revver has really done.