Using TV Promo Techniques to Build Your Audience

I've spent many years producing TV Promos for television shows and working on TV Commercials and there is a big difference between what works on TV and what works on the Internet.

TV commercials do not play so well on the Internet unless those TV commercials move emotions. Watch the above BBC TV Promo and you will understand what I'm talking about.

In this video Film maker and writer Terry Jones discovers a colony of penguins, which are unlike any other penguins in the world.

If you would like to see how this video was created visit: http://www.youtube.com/watch?v=lzhDsojoqk8

For the record this looks like it's another one of those April 1 Viral Videos that got sidelined due to Rick Rolling.