The Stuff Super Bowl Ads Are Made Of

Bob's House is the unique and hilarious Pepsi commercial for the 2008 Super Bowl, illustrating a popular joke in the hearing impaired community. Created and enacted by deaf members of the Pepsico workforce, EnAble.



Beyond the great back story of how this Super Bowl ad came together is that fact that depending on who you are this spot blends two or more human emotions with spectacle. It truly has the stuff that Super Bowl Ads are Made of and looks like it will be one of the most talk about ad campaigns of this Super Bowl Season.