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Showing posts with label Leave Britney Alone. Show all posts
Showing posts with label Leave Britney Alone. Show all posts
Monday, August 25, 2008
Will Making MashUps Ever Make You Money?
Mashups are fun and there are a lot of views that you can get by creating a great mashup but can you ever make money from creating a a viral video mashup?
I think you can make money from mashups on a couple different levels.
First, let's say that you create a viral video mashup that gets over 1 million views on YouTube. You won't get any money from Google for it but if the people watching your video can easily contact you, they might hire you to create something emotionally engaging for them.
Second, if you can build a following or fan base of subscribers on YouTube and create a brand around your content you can monetize that through merchandise. You're not going to be able to sell SpongeBob SquarePants Tshirts that say, "Leave Brittany Alone!" on them but you might be able to create a "MashUp Marv" brand that people will know you for and they will want to buy your products.
Third, if you have a big enough fan base you might be able to negotiate rights or through "parody" be able to create a compilation DVD or digital download. Be sure and check with a New Media Attorney like Colette Vogele before you do something like that.
Fourth, if you have built a big enough following you can use that audience to launch original content that you do own.
Fifth, if you already have products or services to sell you might be able to create a parody mashup that will get views and get your brands name out there. SNL makes fun of big names why can't you?
Are there any other ways that you can think of making money with mashups?
Monday, October 8, 2007
PARIS IN JAIL Viral Video beats VH1's Best Rated Show by 2 Millon Views
According to CNN.com "Last October, 7.5 million people tuned in to the second-season finale of "Flavor of Love" to give VH1 its biggest audience ever and adding to the channel's ratings recovery after its overdose of the "Behind the Music" bio series." and according to Youtube.com the PARIS IN JAIL: The Music Video has over 10,019,709 views. Now it did take four months to get those views but Chris Crocker's LEAVE BRITNEY ALONE! had 10 million views in just one week and that beats any VH1 Show. Leave Britney Alone now has over 11 million views.
What do media buyers pay to advertise on a VH1 show that only gets 7.5 million viewers? I don't know (please tell us if you know)but I bet it's a lot more than the creative team behind Paris in Jail got...but not for long.
As soon as online content producers are able to deliver millions of views on a consistent regular schedule and have a market place built where media buyers can find them, adverting dollars will pour in to the online video space.
If you can build your audience now and built out your advertising inventory that you control along with advertising that is a revenue share with a hosting company like Revver.com you will be ready to play ball when the Advertising Media buyers come a buying.
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