Monday, August 25, 2008
Will Making MashUps Ever Make You Money?
Mashups are fun and there are a lot of views that you can get by creating a great mashup but can you ever make money from creating a a viral video mashup?
I think you can make money from mashups on a couple different levels.
First, let's say that you create a viral video mashup that gets over 1 million views on YouTube. You won't get any money from Google for it but if the people watching your video can easily contact you, they might hire you to create something emotionally engaging for them.
Second, if you can build a following or fan base of subscribers on YouTube and create a brand around your content you can monetize that through merchandise. You're not going to be able to sell SpongeBob SquarePants Tshirts that say, "Leave Brittany Alone!" on them but you might be able to create a "MashUp Marv" brand that people will know you for and they will want to buy your products.
Third, if you have a big enough fan base you might be able to negotiate rights or through "parody" be able to create a compilation DVD or digital download. Be sure and check with a New Media Attorney like Colette Vogele before you do something like that.
Fourth, if you have built a big enough following you can use that audience to launch original content that you do own.
Fifth, if you already have products or services to sell you might be able to create a parody mashup that will get views and get your brands name out there. SNL makes fun of big names why can't you?
Are there any other ways that you can think of making money with mashups?