This is part of a blog series that highlights a session or event happening at New Media Expo - hopefully enticing you to come join us online video content creators in Las Vegas August 14-16, 2008.
Don McAllister is one of the smartest guys in online video. I first met Don when he created the first Media Kit for French Maid TV. He knows the tools and knows how to use them to make money. If you have information that you think you can sell online you should make a point of attending Don's session:
How I Converted a Hobby Podcast into a Profitable Media Property Track 3: The Business of New Media Instructor: Don McAllister of ScreenCastsOnline Description: In this session, Don McAllister of ScreenCastsOnline will share his experiences of turning a fledgling part time hobby podcast into a successful full time New Media property generating a six figure income. Don will detail his real life experiences with different monetization strategies and adopting multiple revenue streams, all of which have contributed to building his audience each and every month, and enabled extreme levels of customer satisfaction along with high customer retention rates. In addition, we'll look at the tools and systems required to both deliver premium content and manage a membership based New Media property. The session will also take a look at screencasting as a format and explain why it is such an effective training medium, as well as taking a look at some of the more technical aspects of screencasting. You'll learn how to create stunning HD screencasts and get some great encoding tips showing you to how to deliver HD video content cost effectively.Oh, you might also want to Book your hotel now and get your free Expo Hall Pass before the price increase.