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Thursday, August 7, 2008

Are You Ready To License Your Content?

Are You Ready To License Your Content? from 1timstreet on Vimeo.

If someone emailed you today and said, "We would like to license your content." are you ready?

"You bet your ass I am Tim"

Are you really? Do you have all your talent agreements together? Do you have all your music cue sheets done? Location and property releases? Do you have all the paperwork that proves you own your content?

Are you ready to track multiple licenses for your content on a global scale?

Michael Gorman from Image Span was speaking at Digital Hollywood Building Blocks in San Jose and had a moment to tell me about LicenseStream a new web service platform for content owners (enterprise or creators) that allows buyers and sellers an easy way to license and syndicate content safely.

The result? Dramatically lower costs, faster time-to-market for all types of digital media – images, audio, video and text – and no liability.

LicenseStream has a licensing and billing platform to manage your whole media transaction cycles of: rights, permissions, pricing assignment, license generation, commerce management, royalty and billing settlement for existing and newly-created media content.

"To license content previously required arduous, person-to-person negotiations that often took weeks and months. Content creators had to contend with non-standardized licensing statements, manage their own invoicing, billing and collections, forcing them to put as much effort into the business of licensing the content as they had put into creating it. Our solution leaves them much more time to create. In addition, we are opening an array of transaction markets that allow the unrestricted flow of digital content between them."

LicenseStream even has a tracking code associated with your content.

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