Showing posts with label Greg Goodfried. Show all posts
Showing posts with label Greg Goodfried. Show all posts
Tuesday, September 16, 2008
Lonely Girl 15 guys Premier New Show at New York Television Festival
Tonight the Lonely Girl 15 guys Greg Goodfried and Miles Beckett will Premier their new show LG15 The Resistance at the New York Television Festival.
I had the chance to catch up with them today at the festival with my FLIP camera
Thursday, May 15, 2008
What the Hell Are the Lonely Girl 15 Guys Doing?
On Thursday, May 08, 2008 www.beet.tv caught up with lonelygirl15 founders Miles Beckett and Greg Goodfried who are building digital studio "We're Going to Teach Hollywood How to Do it Right" and to do that they have raised $5 million.
Thursday, March 27, 2008
Rides To The Prom
In his blog Ask A Ninja Co-Creator Kent Nichols talks about what goes into the Ask A Ninja videos that he and his creative Ninja partner Douglas Sarine create and own. Kent explains why when the costs are averaged out each episode of Ask A Ninja costs about $6000 per video. Kent does a great job of explaining what has gone into building their business and their brand that will continue to grow but what Kent doesn't talk about are all the videos by Independent producers that are made for $6000 or less for large corporations.
Large companies are calling online video producers that have had viral videos and they are offering money to create new online videos for their major corporations and that's great. When I first started producing I would have loved to received a call from a large corporation who wanted me to produce something for them. Are you kidding? I would have done it for FREE. But times are different now. I'd still take the work but I want something more than money.
Today if you are creative and can produce a viral video that builds and audience you don't need a Fortune 500 company to pay you money. Just look at what Kent and Douglas and other online video producers that have come before them have done as well as what people like Greg Goodfried and Miles Beckett are doing with LG15 and Kate Modern.
What you need to watch out for are the "Rides to the Prom" as I like to call them. "If you give us a ride we will show you a good time later on." What I mean by this is that when a big company says, "Hey, we want you to do this video for us cause we think you are the most creative and wonderful person out there and here's $6000." be very careful.
There are some TV Networks that have been doing this tactic in cable television for years. They get talented kids to work for cheap and instead of giving the kids a raise when they do a good job they just find new talented kids. That's a little bit different. As the kid you are getting experience and you have that TV Network name you can put on your resume and go find work at a network that pays more money for experience. Now you can create your own videos and get experience doing it.
The thing to remember is that now the rules have changed. You don't need a TV Network to get the experience to create something that is watched by millions and you don't need to work for a TV Network to make money. Don't get me wrong it's great if you can get work from a big company and it can be great money but you are not going to be able to build a business on $6000 videos that you don't own. Sure there are wedding video guys that make this kind of money and can shoot four videos in a weekend but that's not what I'm talking about.
I'm talking about pursuing your passion and taking your wacky ideas and turning them into something that you own that pays you a check every month for years to come.
Now if you do get an email from a large company asking you to create a video for $6000 see if you can negotiate ownership. Could you imagine if you used someone else's $6000 to create the first episode of something like Ask A Ninja?
Large companies are calling online video producers that have had viral videos and they are offering money to create new online videos for their major corporations and that's great. When I first started producing I would have loved to received a call from a large corporation who wanted me to produce something for them. Are you kidding? I would have done it for FREE. But times are different now. I'd still take the work but I want something more than money.
Today if you are creative and can produce a viral video that builds and audience you don't need a Fortune 500 company to pay you money. Just look at what Kent and Douglas and other online video producers that have come before them have done as well as what people like Greg Goodfried and Miles Beckett are doing with LG15 and Kate Modern.
What you need to watch out for are the "Rides to the Prom" as I like to call them. "If you give us a ride we will show you a good time later on." What I mean by this is that when a big company says, "Hey, we want you to do this video for us cause we think you are the most creative and wonderful person out there and here's $6000." be very careful.
There are some TV Networks that have been doing this tactic in cable television for years. They get talented kids to work for cheap and instead of giving the kids a raise when they do a good job they just find new talented kids. That's a little bit different. As the kid you are getting experience and you have that TV Network name you can put on your resume and go find work at a network that pays more money for experience. Now you can create your own videos and get experience doing it.
The thing to remember is that now the rules have changed. You don't need a TV Network to get the experience to create something that is watched by millions and you don't need to work for a TV Network to make money. Don't get me wrong it's great if you can get work from a big company and it can be great money but you are not going to be able to build a business on $6000 videos that you don't own. Sure there are wedding video guys that make this kind of money and can shoot four videos in a weekend but that's not what I'm talking about.
I'm talking about pursuing your passion and taking your wacky ideas and turning them into something that you own that pays you a check every month for years to come.
Now if you do get an email from a large company asking you to create a video for $6000 see if you can negotiate ownership. Could you imagine if you used someone else's $6000 to create the first episode of something like Ask A Ninja?
Tuesday, March 25, 2008
Different Online Video Monetization Solutions
Last night Liz Gannes and Chris Albrecht from
New Tee Vee (the video blog about online video) threw a party in Hollywood at the Cat and the Fiddle. The bar was filled with online video creators including Kent Nichols from Ask A Ninja, Greg Goodfried and Miles Beckett from Lonely Girl 15 and KateModern, Hayden Black from Goodnight Burbank and Abigail’s Teen Diary, Felicia Day from The Guild, Douglas Cheney and Ryan Wise from Big Fantastic, Alec McNayr from Space Shank and David Nadelberg from Mortified, were there as well as people from companies playing in this space like Jane Hu from Vuguru, Sarah Szalavitz from Veoh, Angela Gyetvan from Revver, Jamie Flam from Independent Comedy Network, Zach Posner from National Lampoon, Philip Hodgetts from Open Television Network and Jeremy McMillan from Soda Entertainment.
What really hit me was that as diverse as the content was from these different creators so were the business models of the different online videos represented by these people.
Ask A Ninja has an online advertising agency selling their ad inventory. The Lonely Girl 15 guys are selling their own product placement deals. Hayden Black is using Revver. The Big fantastic guys are creating content for Michael Eisner and Jane Hu at Vuguru and also doing content in a partnership deal with Brent Weinstein's 60 Frames. Everyone is trying different ways of getting to the advertising dollars. Phil Hodgetts seemed to be the only one at the party who was doing a pay-per-view model although the guy from CBS Interactive who bought Wall Strip for $5 Million was there but I'm not sure you can say that's a pay-per-view model ;)
As I keep reading terms of service agreements from online advertising companies I keep seeing how different media companies are better for different types of content creators. Just because someone has online video ads doesn't mean those ads are right for your content and even if the ads are right for your content doesn't mean the video player or delivery device they have is right for your website and don't get me started on getting ads in your video podcast.
Right now it is truly the Wild West in online video and just because someone is building a fancy train doesn't mean that it will fit on your tracks.
It will all work itself out in time just like the banner ads industry has worked itself out with IAB standards but it takes time.
My advise right now is don't lock yourself into anyone monetization opportunity just yet. Keep your options open and look at what might work best for your content.
New Tee Vee (the video blog about online video) threw a party in Hollywood at the Cat and the Fiddle. The bar was filled with online video creators including Kent Nichols from Ask A Ninja, Greg Goodfried and Miles Beckett from Lonely Girl 15 and KateModern, Hayden Black from Goodnight Burbank and Abigail’s Teen Diary, Felicia Day from The Guild, Douglas Cheney and Ryan Wise from Big Fantastic, Alec McNayr from Space Shank and David Nadelberg from Mortified, were there as well as people from companies playing in this space like Jane Hu from Vuguru, Sarah Szalavitz from Veoh, Angela Gyetvan from Revver, Jamie Flam from Independent Comedy Network, Zach Posner from National Lampoon, Philip Hodgetts from Open Television Network and Jeremy McMillan from Soda Entertainment.
What really hit me was that as diverse as the content was from these different creators so were the business models of the different online videos represented by these people.
Ask A Ninja has an online advertising agency selling their ad inventory. The Lonely Girl 15 guys are selling their own product placement deals. Hayden Black is using Revver. The Big fantastic guys are creating content for Michael Eisner and Jane Hu at Vuguru and also doing content in a partnership deal with Brent Weinstein's 60 Frames. Everyone is trying different ways of getting to the advertising dollars. Phil Hodgetts seemed to be the only one at the party who was doing a pay-per-view model although the guy from CBS Interactive who bought Wall Strip for $5 Million was there but I'm not sure you can say that's a pay-per-view model ;)
As I keep reading terms of service agreements from online advertising companies I keep seeing how different media companies are better for different types of content creators. Just because someone has online video ads doesn't mean those ads are right for your content and even if the ads are right for your content doesn't mean the video player or delivery device they have is right for your website and don't get me started on getting ads in your video podcast.
Right now it is truly the Wild West in online video and just because someone is building a fancy train doesn't mean that it will fit on your tracks.
It will all work itself out in time just like the banner ads industry has worked itself out with IAB standards but it takes time.
My advise right now is don't lock yourself into anyone monetization opportunity just yet. Keep your options open and look at what might work best for your content.
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