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Thursday, May 15, 2008

What the Hell Are the Lonely Girl 15 Guys Doing?

On Thursday, May 08, 2008 www.beet.tv caught up with lonelygirl15 founders Miles Beckett and Greg Goodfried who are building digital studio "We're Going to Teach Hollywood How to Do it Right" and to do that they have raised $5 million.


Jeff Cutler said...

Why aren't they in Cannes in front of Sean Penn and the judging committee. I think I saw a better show today at the Apple Store Grand Opening in Boston.

Video and photos of the T-shirt that Apple gave away today are up on my blog.

Might I say that they're the ONLY shots so far of the Apple Boylston Street T-shirt on the Web. At least at the moment I wrote this comment.

Link - Apple Store Boston, MA and link Video of the Apple Store Grand Opening.

Enjoy. Lonely Girl. Bah, they're lonely guys. 15 was SOOO 15 minutes of fame that happened 15 minutes AGO.


Steve Garfield said...

Hi Jeff,

You're kidding, right?

This is a very interesting video explaining some of what these guys are doing.

If you think Lonely Girl was only good for 15 minutes, you're sadly mistaken.

It's about interactivity and community.

Your video of an Apple T-Shirt, although timely, doesn't really have anything to do with the subject of the post, other than being a video on YouTube.

It's ironic that you basically are putting up your YouTube video against the Lonelygirl series.

They win.

I so hope you are kidding or just misguided.


1 Tim Street said...

I'm with Steve on this one Jeff.

The LG15 guys have built a community that is starved for their content. It may not appeal to you but it seems that women who were fans of Buffy the Vampire Slayer love LG15.

Greg and Miles have learned through trial and error how to emotionally engage their audience and build fans out of them so much so that CBS has now partnered with them to learn what the LG15 guys know.

Jeff Cutler said...

Steve and Tim, not misguided, YES Sarcastic.

The act of me just grabbing a quick video doesn't even hold a candle to the awareness of audience and development of campaign that these guys implemented.

On one hand I'm still amazed at the staying power that Beckett and Goodfried's project holds.

On the other hand their tenacity and skill speaks to a new model in marketing and delivering messages to specific communities.

I'm interested to see if they can tweak the established noses in Hollywood to the point that there's a lot more freshness and thought, instead of cookie-cutter molds that only exist because they've worked in the past.

And, I apologize for the blatant sharing of links. You're right that they didn't relate to the topic other than being a similar medium. I should have DM'd Tim with the link instead.

Next time.

Keep up the good work!


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