This is part of a weekly blog series that highlights a session or event happening at New Media Expo - hopefully enticing you to come join us online video content creators in Las Vegas August 14-16, 2008.
Michael Geoghegan is one of podcasting's first pioneers, in fact he along with podcaster Dan Klass wrote the first book on podcasting Podcast Solutions: The Complete Guide to Audio and Video Podcasting, Second Edition (Solutions) Besides podcasting for Disneyland Michael also produces the podcasts Grape Radio and Reel Reviews. He's a great speaker and a really nice guy too.
Whether you are a Corporate podcaster or a hobbyist looking to cover your costs Michael will give you insights on how you can make your podcast the best it can be.
Corporate Podcasting the Disneyland Way: Case Study from the Place Where Dreams Come TrueYou might also want to Book your hotel now and get your free Expo Hall Pass before the price increase.
Track 3: The Business of New Media
Instructor: Michael Geoghegan of Gigavox Media
Description: Get a backstage pass to the official Disneyland Resort podcast. Join podcast pioneer Michael Geoghegan as he shares the story behind one of the first podcast produced by a Fortune 100 company. Started in 2005 during the 50th Anniversary of Disneyland, the podcast continues to gain popularity and fans worldwide and is now in it's fourth year of production. In this session you'll hear how the podcast originally started and has evolved over the years, how the various departments came together to cooperate, and how "buy-in" at all levels was needed to make the corporate podcasting initiative a success from the first episode. You'll also see how the show is able to serve the needs of the listeners and fulfill Disneyland's mission and core values equally. Finally, you'll learn about other projects Michael's independent production company has been involved with - from GrapeRadio.com to local chambers of commerce. Attendees will leave this session knowing what it takes to make a large corporate podcasting campaign a success.