Corporate Podcasting the Disneyland Way: Case Study from the Place Where Dreams Come True

The New Media Expo is the world's most popular convention for podcasters, bloggers and online content creators. If you are serious about online video it's an event that you shouldn't miss.

This is part of a weekly blog series that highlights a session or event happening at New Media Expo - hopefully enticing you to come join us online video content creators in Las Vegas August 14-16, 2008.

Michael Geoghegan is one of podcasting's first pioneers, in fact he along with podcaster Dan Klass wrote the first book on podcasting Podcast Solutions: The Complete Guide to Audio and Video Podcasting, Second Edition (Solutions) Besides podcasting for Disneyland Michael also produces the podcasts Grape Radio and Reel Reviews. He's a great speaker and a really nice guy too.

Whether you are a Corporate podcaster or a hobbyist looking to cover your costs Michael will give you insights on how you can make your podcast the best it can be.

Corporate Podcasting the Disneyland Way: Case Study from the Place Where Dreams Come True
Track 3: The Business of New Media
Instructor: Michael Geoghegan of Gigavox Media
Description: Get a backstage pass to the official Disneyland Resort podcast. Join podcast pioneer Michael Geoghegan as he shares the story behind one of the first podcast produced by a Fortune 100 company. Started in 2005 during the 50th Anniversary of Disneyland, the podcast continues to gain popularity and fans worldwide and is now in it's fourth year of production. In this session you'll hear how the podcast originally started and has evolved over the years, how the various departments came together to cooperate, and how "buy-in" at all levels was needed to make the corporate podcasting initiative a success from the first episode. You'll also see how the show is able to serve the needs of the listeners and fulfill Disneyland's mission and core values equally. Finally, you'll learn about other projects Michael's independent production company has been involved with - from GrapeRadio.com to local chambers of commerce. Attendees will leave this session knowing what it takes to make a large corporate podcasting campaign a success.

You might also want to Book your hotel now and get your free Expo Hall Pass before the price increase.

Wizzard offers dynamic insertion for podcast ads

Kristina Knight of bizreport.com writes that, "A new offering from Wizzard Media could have more advertisers taking the podcast seriously. This week the podcast advertising and content aggregator launched a new tool which will dynamically insert ads according to the content of audio and video podcasts." For the whole story

And I thought Someone said, "Podcasting is Dead."

Marketing Your Podcast with Sex.

Marketing Your Podcast with Sex.
Sex Sells: How Victoria's Secret Sold 9.4 Billion Dollars Worth of Hope...

I’ll soon be speaking at > Podcast Academy 6 on September 27th about marketing your podcast. If you are just getting into podcasting this is a must attend event to learn about what it takes to get started in audio and video podcasting. You’ll get knowledge and information needed for professional podcasters, corporate practitioners and people charged with podcasting for organizations. It’s a day long course style approach including lots of Q & A and the ability to interact with the instructors throughout the day. Last year was a blast.

Greg Cangialosi - The Trend Junkie will be showing some Corporate case studies. Colette Vogele - Vogele & Associates will be talking about Podcasting and the law. Craig Syverson of grunt media will be speaking about New Media / Old School.
Paul Colligan Colligan.com Colligan.com will be telling us what’s “Beyond the iPod. Dan Klass The Bitterest Pill gives the ins and outs of Professional podcasting.
Chris Brogan of ChrisBrogan.com ChrisBrogan.com will also be there as well as Michael Geoghegan MWGblog.com of GigaVox Media and Doug Kaye Blogarithms / Creator, IT Conversations

I’m putting my presentation together now but I’m expecting to speak about how to your podcast get featured on iTunes, creating award-winning Key Art, On-air promo for TV shows and movie trailers and how it relates to marketing your podcast as well as some other things like using craigslist, amazon.com and ebay to promote your podcast and online videos.