IHollywood Forum at the Roosevelt

So I'm out of the office today at the iHollywood Forum at the Roosevelt in Hollywood and the morning is filled with research and stats. Not my favorite thing about online video but hey someone's gotta do it.

There's talk about triggers in change of behavior and how the digital TV switch of next year will be a mover in that and some rumblings about the choking or throttling of bandwidth.

Charlene Li Principle Analyst for Forester and co-author of Groundswell: Winning in a World Transformed by Social Technologies talked about Kevin Rose and the whole HD-DVD Processing Key Social Networking. She said once you put something on the internet you can't take it back, "It's like trying to get pee out of a swimming pool."

Charlene also talked about Comcast and how the Comcast brand has been damaged by online social networking and how fans of Jericho sent 20,000 tons of peanuts to CBS to bring the fans back. It was a real recent history refresher course.

It's not about marketing anymore. It's about conversational marketing. Marketing is one way - yelling. There is no conversation.

Marketing Your Podcast with Sex.

Marketing Your Podcast with Sex.
Sex Sells: How Victoria's Secret Sold 9.4 Billion Dollars Worth of Hope...

I’ll soon be speaking at > Podcast Academy 6 on September 27th about marketing your podcast. If you are just getting into podcasting this is a must attend event to learn about what it takes to get started in audio and video podcasting. You’ll get knowledge and information needed for professional podcasters, corporate practitioners and people charged with podcasting for organizations. It’s a day long course style approach including lots of Q & A and the ability to interact with the instructors throughout the day. Last year was a blast.

Greg Cangialosi - The Trend Junkie will be showing some Corporate case studies. Colette Vogele - Vogele & Associates will be talking about Podcasting and the law. Craig Syverson of grunt media will be speaking about New Media / Old School.
Paul Colligan Colligan.com Colligan.com will be telling us what’s “Beyond the iPod. Dan Klass The Bitterest Pill gives the ins and outs of Professional podcasting.
Chris Brogan of ChrisBrogan.com ChrisBrogan.com will also be there as well as Michael Geoghegan MWGblog.com of GigaVox Media and Doug Kaye Blogarithms / Creator, IT Conversations

I’m putting my presentation together now but I’m expecting to speak about how to your podcast get featured on iTunes, creating award-winning Key Art, On-air promo for TV shows and movie trailers and how it relates to marketing your podcast as well as some other things like using craigslist, amazon.com and ebay to promote your podcast and online videos.