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Monday, June 9, 2008

IHollywood Forum at the Roosevelt

So I'm out of the office today at the iHollywood Forum at the Roosevelt in Hollywood and the morning is filled with research and stats. Not my favorite thing about online video but hey someone's gotta do it.

There's talk about triggers in change of behavior and how the digital TV switch of next year will be a mover in that and some rumblings about the choking or throttling of bandwidth.

Charlene Li Principle Analyst for Forester and co-author of Groundswell: Winning in a World Transformed by Social Technologies talked about Kevin Rose and the whole HD-DVD Processing Key Social Networking. She said once you put something on the internet you can't take it back, "It's like trying to get pee out of a swimming pool."

Charlene also talked about Comcast and how the Comcast brand has been damaged by online social networking and how fans of Jericho sent 20,000 tons of peanuts to CBS to bring the fans back. It was a real recent history refresher course.

It's not about marketing anymore. It's about conversational marketing. Marketing is one way - yelling. There is no conversation.

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