This is part of a weekly blog series that highlights a session or event happening at New Media Expo - hopefully enticing you to come join us online video content creators in Las Vegas August 14-16, 2008.
I was really surprised that The Midwest Teen Sex Show didn't win any Webby Awards but after I found out they didn't enter it made a little more sense. If you have not seen The Midwest Teen Sex Show I think you should check it out. Not that you need to learn anything about sex but you might pick up a few ideas about creating new video formats that work on the web.
One of the keys to having a successful online video series is creating something that your niche audience can't get on TV. The rest of what you need to know about creating a hit Internet Show you can learn from Guy Clark and Nikol Hasler of Midwest Teen Sex Show.
From Obscurity to New Media Hit: Creating a Successful Video Series from Conception to Selling Out (The Midwest Teen Sex Show)And, you might also want to Book your hotel now and get your free Expo Hall Pass before the price increase.
Track 2: Attracting and Growing Your Audience
Instructor: Guy Clark and Nikol Hasler of Midwest Teen Sex Show
Description: The session will detail how to create a popular video show with no money and yet still deliver high production value. Starting with identifying a concept traditional media refuses to cover properly, attendees will learn how to create a studio in their mom's basement for $25. They will find out how an audience can be built virally without using fancy social networks. Attendees will learn how to gain press without a publicist or press release. They will also leave the session knowing how to side-step traditional advertising platforms like Google and successfully host their own text ads and negotiate equipment/studio needs in exchange for ad space. Having audience demographics helps advertising, but how do you get your viewers to fill out a marketing survey? Simple Promise them a must-see bonus episode for completing the survey. Finally I'll cover the pitfalls of "selling out" when your show gains enough attention to attract outside interests.