This is part of a weekly blog series that highlights a session or event happening at New Media Expo - hopefully enticing you to come join us online video content creators in Las Vegas August 14-16, 2008.
Gary Vaynerchuk is a Rock Star of online video and online marketing. This is one session that will be packed.
Building Brand in the Web 2.0 WorldAnd you might also want to Book your hotel now and get your free Expo Hall Pass before the price increase.
Track 2: Attracting and Growing Your Audience
Instructor: Gary Vaynerchuk of Wine Library TV
Description: You have an online video show or audio podcast - or you're looking to start one. Deciding on the details of creating, editing and distributing that content is only a small part of the work. Getting attention for your show after it's finished is critical to having long-term success. Using Wine Library TV as an example, Gary Vaynerchuk will show you how he has marketed himself and his business with an extremely viral Web 2.0 approach. Inspired by social networking sites, Gary leveraged technology to reach an untapped audience for his brand and now attracts more than 60,000 viewers a day. Gary will show you how he has taken a completely unscripted and unrehearsed show and turned it into a forum for massive self promotion by carefully marketing and promoting it via Facebook, MySpace, Digg, Twitter, Pownce, and other networking channels. As a result of these Web 2.0 tactics, Gary has been featured by Conan O'Brien, Ellen, Time Magazine, Nightline, The Wall Street Journal, and other national media outlets. This workshop will detail the essentials of Gary's Web-oriented approach that has garnered national attention for his brand and his business.