CBS Will Lonelygirlize its TV Shows

New Tee Vee reports that CBS will Lonelygirlize its TV shows.

Miles Beckett's and Greg Goodfried's new production company EQAL has inked a deal with CBS.

According to New Tee Vee "Under the terms of the deal, CBS will have a first look at EQAL’s new shows (right now its roster is pretty light, with just lonelygirl15 and the soon-to-conclude KateModern). Meanwhile, EQAL’s Miles Beckett and Greg Goodfried will help CBS bring its current and future TV shows onto online and mobile platforms. That includes consulting but also writing, producing and directing “brand extensions,” and working with CBS writers to actually bring the online stuff into the plots of the shows."

Different Online Video Monetization Solutions

Last night Liz Gannes and Chris Albrecht from
New Tee Vee (the video blog about online video) threw a party in Hollywood at the Cat and the Fiddle. The bar was filled with online video creators including Kent Nichols from Ask A Ninja, Greg Goodfried and Miles Beckett from Lonely Girl 15 and KateModern, Hayden Black from Goodnight Burbank and Abigail’s Teen Diary, Felicia Day from The Guild, Douglas Cheney and Ryan Wise from Big Fantastic, Alec McNayr from Space Shank and David Nadelberg from Mortified, were there as well as people from companies playing in this space like Jane Hu from Vuguru, Sarah Szalavitz from Veoh, Angela Gyetvan from Revver, Jamie Flam from Independent Comedy Network, Zach Posner from National Lampoon, Philip Hodgetts from Open Television Network and Jeremy McMillan from Soda Entertainment.

What really hit me was that as diverse as the content was from these different creators so were the business models of the different online videos represented by these people.

Ask A Ninja has an online advertising agency selling their ad inventory. The Lonely Girl 15 guys are selling their own product placement deals. Hayden Black is using Revver. The Big fantastic guys are creating content for Michael Eisner and Jane Hu at Vuguru and also doing content in a partnership deal with Brent Weinstein's 60 Frames. Everyone is trying different ways of getting to the advertising dollars. Phil Hodgetts seemed to be the only one at the party who was doing a pay-per-view model although the guy from CBS Interactive who bought Wall Strip for $5 Million was there but I'm not sure you can say that's a pay-per-view model ;)

As I keep reading terms of service agreements from online advertising companies I keep seeing how different media companies are better for different types of content creators. Just because someone has online video ads doesn't mean those ads are right for your content and even if the ads are right for your content doesn't mean the video player or delivery device they have is right for your website and don't get me started on getting ads in your video podcast.

Right now it is truly the Wild West in online video and just because someone is building a fancy train doesn't mean that it will fit on your tracks.

It will all work itself out in time just like the banner ads industry has worked itself out with IAB standards but it takes time.

My advise right now is don't lock yourself into anyone monetization opportunity just yet. Keep your options open and look at what might work best for your content.

Google Video Ad Solutions - AdSense for Video

New Tee Vee reports that Google has Video Ad Solutions.



I need to get my head around this today and see how this is different from what they have already been doing on YouTube.

The Power of Lonely Girl 15

Well you haven't heard much about Jessica Rose since she left LonelyGirl15 (maybe because of some strike) or LG15 as they call it and just because her character died doesn't mean the LG15 series couldn't live on. In fact LG15 looks to be doing pretty well both in view numbers and in product placement deals.

You may have used your lunch breaks to do silly things like go eat or attend meetings but while you were doing that other cool kids with high speed internet connections have been watching as the cast of LG15 has come in contact with a JUMPER . No, not those powder blue polyester costumes I used to wear at the Listen to the Land boat ride at EPCOT Center. I'm talking about the kind that are being chased by Paladins like the one Samuel L. Jackson plays in the new 20th Century Fox's movie Jumper.

So if you have some time over lunch today or you are like Liz Gannes at New Tee Vee and you get paid to watch stuff like this, have a look and enjoy jumping around the Internet. While you're doing it take a look at LG15's YouTube Numbers just be sure to watch out for the Paladins while you are jumping around.

Finding News about Online Viral Video

I’ve found a few places that I really like to get my New Media and Internet News about Online Viral Videos. One of them is a blog by
GigaOM called NewTeeVee. They have several different reporters who are keeping track of all the good stuff going on in Online Video and Video Podcasting. Occasionally I’ll get something interesting from the online advertising folks at AdAge but they aren’t really part of our community so I have to sift through all the Madison Ave propaganda about "how pre-roll is better" to find one little nugget about what’s really going on with new media producers.

Another online video news website I like is The Daily Reel. They have a podcast too but I find that when I’m looking for online news I want it online right away and not in a podcast. They do have the video from the podcast posted on their site but it’s a high quality QuickTime file that takes forever to download and there’s no Flash embed version for me to grab and share with you on this site. Yo, Listen up Alex Delyle. Put some Flash that can be grabbed and shared.

Over all I would have to say that so far, my favorite place to find news about what’s going on in Online Viral Videos is Cynthia Turner’s Cynopsis: DIGITAL especially cause it come to my email box and it’s a short and sweet brief that let’s me sift through the news and cherry pick the things I want to know about.

The funny thing for me is that I’ve found blogs, emails and websites that I enjoy getting my new about online videos from but I have yet to find an online video that I enjoy getting my online viral video news from. Shelly Palmer, I love you and your information on your website to death, you really know your new media better than anyone else and the information you present is right on target but for some reason I’m just not digging your News Video yet.