Why Should You Update Your Content on a Regular Basis?

http://1timstreet.com

Now I've never been one to update my web series content on a regular basis but it's something I'm always wanting to do. I just haven't found a cost effective way of doing it yet. But now that I've found a new Rev Share outlet I'm more motivated than ever to come up with a weekly version of French Maid TV so that I can reap all the benefits of fresh content.

I ran into Michael Berkley Co-Founder and CEO of SplashCast and he gave me the scoop on Rev Share for Online Video in widgets for Social Media sites.

SplashCast is distributing content and sharing revenue for Sony BMG, Warner Bros., Universal and MTV as well as bloggers, video bloggers and anyone who already has compelling content with distribution. There is one caveat: SpalshCast needs to be able to sell advertising against your content. If they can find a brand that is willing to buy your video advertising inventory then it's a go. If the sales peeps at SplashCast don't think they can sell your video content to an advertiser they won't take it on.

Keep in mind you could come to SplashCast with an advertiser yourself and they might help you distribute.

If you do strike a deal with SplashCast you could get a standard 50% / 50% Rev share deal or as high as 70% / 30% if you are selling the advertising.

SplashCast is looking for video content that is episodic in nature and already has a meaningful audience with 100,000s of views that they can help turn into viral videos.

THE BIG TIP: The shelf life for video content inside a widget on social networks is very short unless the content is refreshed on a regular consistent basis. Unless you create and post new content on a regular basis people will drop your widget from their site.

There are other rev share deals for video out there and if you have one that you would like to chat with me about please let me know.

Why Is Seth Macfarlane's Promo a Big Deal?

Seth Macfarlane's Promo is a co-branded promo that is utilizing widget technology from Gigya to deliver a 300x250 banner ad that has video, click-able links and allows for embeds on third party sites.

So what? It's just a stupid promo for Seth Macfarlane's new cartoon comedy Cavalcade of Cartoon Comedy?

No it's not.

It is a co-branded advertisement where Burger King paid not only for the creation of the 300x250 interactive banner and the promo in the banner they also paid for the ad buy on the placement of that interactive widget AND for the creation of Seth Macfarlane's Cavalcade of Cartoon Comedy and a co-branded site.

THIS IS VERY VERY COOL!!!!

But more importantly, YouTube/Burger King allowed me to grab that widget and embed it on my site.

What's so important about that Tim? I grab embeds all the time and put them on my site.

Yes you do but you don't grab embeds that are 300x250 banner ads and place them on your site. Big advertisers have never wanted their ads to go places that they couldn't control but for now it looks like Burger King is willing to give that a try and who knows, with this widget technology they might be able to control it. (But that's another blog post for another time.)

This is a really big deal.

Why?

Because in the past if you were going to launch a new show you had to build an audience before you could find an advertiser who would be willing to spend money sponsoring your show but now the rules have changed.

Now I can find a sponsor who like the idea of my new show (that hasn't launched yet) and I can guarantee them ad impressions with my new show.

How can you do that?

If they sponsor a co-branded widget or co-branded Google Gadget Ad with my video content in it and I buy placement across the Google Ad Universe I can guarantee them the amount of impressions I buy from Google because I know Google will deliver those 300x250 interactive banners to any relevant site that I buy space on.

What? You're going to buy advertising on Google? Where are you going to get money to do that?

I'll get the money from the sponsor that wants to get their name out there. The will have their branding on the 300x250 banner right next to and around my video content. And they will get the impressions they pay for and I will build an audience for my show.

Do I have to have a new show?

No you don't. You just need a sponsor who believes in your show.

Take French Maid TV for example. Let's say that a big sponsor who would normally advertise in Maxim magazine or on Spike TV has a new product that needs to be explained to 18-34 year old males. In the past I know the French Maid TV videos would only deliver between 1 Million and 5 Million views for my sponsor. If I have a sponsor who wanted to get 30 million impressions I couldn't guarantee that. But now if a sponsor wants the French Maids to explain their product and service I know that I can reach as many people as my sponsor is willing to pay for and with the embed maybe even more.

So that's why Seth Macfarlane's promo a big deal?

Now get out there go meet some potential sponsors and get them to sponsor your new show!