Friday, October 31, 2008
Why Should You Update Your Content on a Regular Basis?
Now I've never been one to update my web series content on a regular basis but it's something I'm always wanting to do. I just haven't found a cost effective way of doing it yet. But now that I've found a new Rev Share outlet I'm more motivated than ever to come up with a weekly version of French Maid TV so that I can reap all the benefits of fresh content.
I ran into Michael Berkley Co-Founder and CEO of SplashCast and he gave me the scoop on Rev Share for Online Video in widgets for Social Media sites.
SplashCast is distributing content and sharing revenue for Sony BMG, Warner Bros., Universal and MTV as well as bloggers, video bloggers and anyone who already has compelling content with distribution. There is one caveat: SpalshCast needs to be able to sell advertising against your content. If they can find a brand that is willing to buy your video advertising inventory then it's a go. If the sales peeps at SplashCast don't think they can sell your video content to an advertiser they won't take it on.
Keep in mind you could come to SplashCast with an advertiser yourself and they might help you distribute.
If you do strike a deal with SplashCast you could get a standard 50% / 50% Rev share deal or as high as 70% / 30% if you are selling the advertising.
SplashCast is looking for video content that is episodic in nature and already has a meaningful audience with 100,000s of views that they can help turn into viral videos.
THE BIG TIP: The shelf life for video content inside a widget on social networks is very short unless the content is refreshed on a regular consistent basis. Unless you create and post new content on a regular basis people will drop your widget from their site.
There are other rev share deals for video out there and if you have one that you would like to chat with me about please let me know.