It sounds like an acquisition of comic book companies: "Tubemogul Acquires Illumenix" in order to take over the world. Well I don't know about taking over the world but this is certainly a step in the direction of giving Visible Measures a run for their money.
I think it's a very smart move for Tubemogul but what's really missing in the marketplace right now is a combined FLASH / Quicktime / Windows Media Player / Silverlight metrics standard that tracks all videos served on the planet.
The technology is there. Let's see who is able to get everyone on board and agree on standards that advertisers and content creators can use. Maybe by 2012?
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