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Tuesday, October 14, 2008

Guess Who's Investing in Original Independent Online Video?



It's not Revver.

It's Deca!

According to Paid Content "Digital entertainment company Deca has invested in Smosh, taking an undisclosed stake in the teen-centric online video brand. The Santa Monica-based content development, marketing and sales studio will handle everything, including ad sales, business development and distribution for Smosh. Deca co-founder and CEO Michael Wayne told paidContent that Smosh was already “profitable” from advertising; it currently runs Google AdSense-powered search and display ads."

Currently the third most subscribed YouTube channel of all time, Smosh is sketch comedy for teens and tweens by 20-year-olds Anthony Padilla and Ian Hecox. With more than 175 million views, Smosh videos have become a pop culture phenomenon. Their site, Smosh.com, features video extras, robust forums, and a growing community of more than 340,000 registered members, who contribute to more than five million page views each month.

Now you as a sophisticated media professional might not see the value in two guys in a bedroom punching each other to the tune of the Mortal Kombat Theme but there are over 13 million views of this one video that prove that you need to face facts and realize that just because something is not appealing to you it still has an audience and has value.

As a young adult I was a producer on a variety show on Nickelodeon called What Would You Do? It was a show with hidden cameras and lots of pies. I swore to myself that I was an adult and that I was not going to let a kids' show with pies make me laugh but oh how I was wrong. Every time someone went through the Piepod, the Pie Coaster or was hit with a pie from the Wall o' Stuff I laughed my ass off.

Now you as a media buyer or brand manager might pause at associating your brand with a a show as wild and crazy as Smosh but times have changed. Smosh is the 3rd most subscribed channel on YouTube and Smosh has over 175 Million views. Someone likes and is watching Smosh and this is a huge opportunity for you as an advertiser to get in front of an audience that really cares about these guys.

Sure you can try and go make your own Smosh and get over 175 Million views but while you're doing that someone else is going to be sponsoring Smosh while you are still trying to get 1 million views.

So what are you waiting for? Call Karl House Director, Business Development at 310.587.3535 x 103 or email him at khouse@deca.tv and sponsor Smosh before your competitors do.

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