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Wednesday, September 5, 2007

ZapRoot Launched Today

Online Videos by Veoh.com

Sarah Szalavitz and Damien Somerset have posted the first episode of ZapRoot “an unconventional bite-sized news show that covers the fast
changing world of the modern Green Revolution. With sarcasm, silliness, &
sanity, ZapRoot encourages you to have a better time while making a better

They are doing this through their production company Viropop and with NextNewNetworks. The show is very well produced, wonderfully edited, with beautiful motion graphics, great music/sound design and the host, Jessica Williamson is smart, funny and very sexy.

In a posting to the Yahoo Video Bloggers Group Sarah said, “For the past few months, I have been working on Zaproot with my partner
Damien Somerset, Zaproot's star Jessica Williamson, and Next New Networks.
We were priviliged to work with Jacques Brautbar (www.jacquesmusic.com) &
Julianna Raye, who created our theme song, and Michael Dahan
(www.studiodahan.com) who took beautiful photos for us. For now, you can
check 'em out here http://www.box.net/shared/xxforrv1gk

The old green world told you that the world sucks and its your fault; while
our new green show, Zaproot, will show you that the world is ridiculous and
we can make it a little better."

In the first episode they focuses on FoldSchool, cardboard furniture for kids, what to do with your old sex toys, and the "Mac Guy" Justin Long talks about how many Toyota Prius Hybrid Cars he owns. It will be interesting to see if they can afford to keep these high production values up with the small amount of money NextNewNetworks pays.

In other news of note to online video producers, online ad network BlueLithium got scooped up by Yahoo for $300 million in cash. BlueLithium does targeting based on users' interests. It will be interesting to see how this affects Video Podcasters and Vloggers.

And, according to TechCrunch, VideoEgg raised an additional $15 million in funding and they also did a deal to sell advertising on Facebook.

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