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Friday, February 29, 2008

"Agencies Don't Get It"

AdWeek's Brian Morrissey

Reports that according to a TNS/Cymfony study that polled more than 60 marketers, Agencies don't get social media and that they only concentrate on closed media where they cam make money.

Looks like an opportunity for those of you that do get the open media and social media space.

I'd love to hear if you have any stories to share on things you have done for corporate clients that advertising agencies couldn't, wouldn't or didn't know how to do.

1 comment:

InShot said...

At InShot, we understand that Film on Facebook is going to be one of the most exciting apps for our online viral video branded content, film and webisodes.

Great blog btw.