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Thursday, January 17, 2008

Super Distribution Leaves the Gate with Cockpit

The Double Emmy®-nominated Douglas Cheney, Chris Hampel, Chris McCaleb and Ryan Wise, better known as the Big Fantastic Boys (to me) who brought us the dark online thrillers Sam Has 7 Friends and Prom Queen have "shacked-up" with former UTA Agent Brent Weinstein's 60 Frames to launch a new comedy titled Cockpit.

The story starts with First Officer John Pinneke's first day on the job. He meets his fellow employees including Flight Attendant Dan Wishbone who swears he's not gay.

It's a web series about the employees of Mile High Airlines and "what really goes on behind that cockpit door." It's very Reno 911.

The first episode doesn't really work for me maybe because the it doesn't deliver on the expectation/promise that the above thumbnail Key Art gave me when I first saw it but these are very talented guys so I've subscribed and I'm going to give them a few episodes to hook me like they did with Sam and Prom Queen.

Beyond the fact that they have partnered with 60Frames Entertainment - (the newly-formed digital media financing and syndication company, has officially debuted its programming with seven new original online series) - run by Big Fantastic's old UTA Agent, is the fact that they are using a new super distribution deal with leading online video sites including Bebo, Blip.tv, Break.com Dailymotion, Heavy.com, iTunes, MySpace, Veoh Networks, Vuze, and on YouTubeTM at http://www.youtube.com/60frames. (Revver is missing?????)

According to their press release, "60Frames content will also be syndicated through Joost by February 1, 2008. This distribution network collectively reaches nearly 90% of all online video traffic. As of today, consumers can also access 60Frames content by logging onto www.60frames.com."

Weinstein stated: “The idea behind 60Frames was to create a set of financial, creative, marketing and distribution resources that professional artists could use to bring exciting new projects to life in an environment that provides artists meaningful profit participation, ownership, and control of their IP. We’re very excited about our initial offerings and future projects which we believe will expand, in terms of genre and form-factor, the notion of what ‘works’ online. By partnering with the leading online sites, we are giving artists’ content the widest possible exposure while maximizing revenue opportunities.”

Okay that's all well and good and it will be interesting to see how it all works but if you look at what is working right now this is a 180.

The Ninja Boys are keeping their new content just on their own site and using tradition page view advertising to monetize.

Cockpit is only one of seven new shows for 60 Frames and according to NewTeeVee
"each partner will sell its own ads for now, 60Frames will eventually sell sponsorships through Spot Runner, which incubated the company with UTA."

I'm really interested to see how this works out. I'm excited about what Brent is doing with 60 Frames and think his timing couldn't be any better with the writer's strike going on right now and of course I always love to see the Big Fantastic Boys break new ground.

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