Tuesday, January 29, 2008
Tools of the Trade
As video producers we are all familiar with cameras like the Panasonic AG-HVX-200 P2 or editing software like Final Cut Pro but most of us are not that familiar with a very special tool called a Media Kit.
For those of you just getting into the online video business - Media Kits are sell sheets that explain to Media Buyers what a media property (in our case an online video) is about, who it reaches and what inventory that media property has available for that Media Buyer to advertise on. Media Buyers look at media kits to decide if a property is right for their brands.
As a advisory board member of the ADM I have been asked to put together some tools for members of the Association of Downloadable Media and I thought the first thing to pull together should be a collection of Media Kits.
That said, if you are a producer of downloadable media and you have a media kit you would like to share with the ADM please send it to me at 1timstreet (at) gmail.com.
I can't promise if we will use it or not but if we don't have it we won't be using it for sure.
If you are looking for a little preview here's a copy of The French Maid TV Media Kit.
And if you are interested I've also posted another tool of the trade the French Maid TV Advertising Sales Presentation which is basically an Upfront Presentation for French Maid TV.