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Tuesday, July 22, 2008

Did You Know About the Big Podcasting Divorce at iTunes?



I just noticed the big break up at
iTunes Podcasts between Video and Audio Podcasts.

This is a very interesting move that I think will make both video and audio content creators happy.

Happy? Yep. Happy.

There are many audio content creators who use to be on top of the iTunes charts until the likes of Dr. Tiki, Johnny Johnny and the very sexy La La hit the iTunes Store with Tiki Bar TV. Since then other video scum like Ask A Ninja, Good Night Burbank, Happy Tree Friends and even that silly video show with those French Maids that explain products have derailed the exposure audio podcasts have in being listed as the most popular on iTunes.

Similarly independent video content has had to compete with big name brands of audio content being distributed as audio podcasts. Now that iTunes is separating audio and video things might look better for independent video producers as well.

3 comments:

asher castillo said...

This is so awesome. Not sure why they haven't done this before.

1 Tim Street said...

I think a lot of people have wanted this for a long time but the iTunes podcasting department is not a profit center for Apple so changes take awhile there.

Stephen McCandless said...

Well, it _could_ be a profit center if they let us sell episodes ala DR HORRIBLE.